Into Unscientific Chapter 197

  Chapter 197 Lao Su's arrangement and product explosion (7.2K)

  The counterattack process last night was very smooth.

  But Xu Yun, as the initiator of the incident, was actually tense from the beginning to the end, and did not dare to relax for a moment.

  In addition, the company headquarters is far away from Xu Yun's nest, even taking a taxi would take more than an hour.

   So when he got home, it was already midnight.

  Xu Yun dragged his tired body to wash up briefly, and fell into a dream immediately after going to bed.

  Noon the next day.

half past twelve.

   Xu Yun, who was still asleep, suddenly heard a cell phone ring.

   "If there is time before dark, I will goug your eyes~"

   After a few seconds.

  Xu Yun stretched out his hand from under the quilt in a daze.

  Fumbled around the pillow a few times, touched a hard shaking object before opening his eyes, and pulled it in front of him.

  I saw this moment.

  A waiting call was displayed on the mobile phone, and the note was Gu Qunqing.

  Xu Yunjian said that while yawning, he connected it:

   "Hey, Aaron, what's up?"

   The voice just fell.

  Gu Qunqing's slightly excited voice came from the other side of the microphone, and Xu Yun's ears felt a little uncomfortable after the shock:

   "Dr. Xu, it exploded!"

  Xu Yun was taken aback for a moment, and couldn't help feeling puzzled:

   "What happened? Dengzi has a big one again?"

"no no."

  Even if there is no figure in sight at this time, Xu Yun can still imagine that Gu Qunqing is shaking his head quickly—the head above.

   Then just listen to him:

   "It's our product that exploded. It has been on sale for 12 hours. So far, the sales volume of 'One Mantis' has exceeded 70,000 pieces!"

   Seventy thousand.

   This number was like a bolt of lightning, which made Xu Yun tremble all over, and he lost all sleepiness at once.

  I saw him sitting up straight, and said in surprise:

   "Seventy thousand? How could it be so much?"

   According to the model designed before taking care of Ultramarine.

   If nothing unexpected happens.

   The first-day sales of "One Mantis" should be about 12,000, and it would be pretty good if it exceeds 7,500 at 12:00 noon.

  At the same time, before Xu Yun left the company in the early morning, the sales volume of "One Mantis" still conformed to the law of this model, even if there was a gap, it would not differ too much.

  But why after sleeping.

   This number suddenly doubled ten times faster?

  Think here.

  An idea suddenly popped up in Xu Yun's mind, and he hurriedly asked:

   "Aaron, could it be that someone placed orders in bulk and planned to return the goods maliciously?"

  A mantis killer is a biological insecticide. This kind of medicine has a rigid after-sales requirement on the online shopping platform:

  If the buyer does not open the package after receiving the 'One Mantis', he can choose to return the product for a refund within seven days.

  This situation is very common in Taobao, and it is one of the rights and interests enjoyed by consumers on the online shopping side.

  In today's online shopping circle, the peak period for returning goods is naturally 7-14 days after Double Eleven.

  This kind of user rights has also led to the inflated turnover of Double Eleven. Every year, Taobao spends a lot of manpower, material resources and even computing power on returning products.

  For example, on Double 11 in 21 years, the daily turnover was 540.3 billion, which seems to be a record high in the past years.

   But actually.

  The seven-day return rate of Double 11 this time was as high as 20%, and the return rate of live e-commerce was as high as 60%.

  So in business competition.

  Malicious refund is also a common means of competition.

  However, with the development of the online shopping industry, most manufacturers have given up this method—because the return of goods has little impact on product production at all, and it cannot cause a serious blow to the supply chain of most manufacturers.

  So most of them will focus on the propaganda end, that is, to smear through the trolls of information channels.

  However, Huadun Biotechnology is different.

  The production cost of "One Manchu Destroyer" is very high, and the settlement on Taobao requires a receipt period.

  Before the product can be paid back substantially.

  Every time Huadun Biotech produces a cockroach medicine, the funds in the account will be reduced by a sum.

  This situation is somewhat similar to the advance payment of the engineering team, but it is not as difficult to settle the project payment, and it will not be delayed for ten years.

also.

  The production line of the factory is also limited, and the daily output is only so much.

   Therefore, if a peer uses this method, the company will be extremely passive.

  Unless the other party admits on Aliwangwang that he will refund money maliciously, even if you know that the other party will do so, you will have to ship the goods in the end.

   This is a conspiracy. For example, during the sensitive period before, some mask manufacturers were so disgusting:

  At that time, production had just resumed in society, and masks were not only in great demand, but also extremely profitable.

  Therefore, some peers placed orders on the platform, allowing the other party's production capacity to be fully provided to themselves.

  I didn't click confirmation after receiving the goods, and I didn't apply for a refund until the last day. If I didn't refund, I applied for arbitration intervention.

  The goods were not even packaged, so it was natural to agree to a refund.

  Then they deliberately delayed the goods and sent them back when the deadline for return was approaching.

   In this way, more than ten days have passed.

   At that time, the price of masks had dropped a lot compared to before, and the merchants wanted to cry but had no choice but to accept their fate.

  Is this approach shameful?

   Of course it is shameless.

   Can it work?

   The answer is equally obvious.

   The effect of "killing a mantis" is obvious to all in the industry, so Xu Yun is really not surprised if someone in the industry uses this trick.

  However, what Gu Qunqing said next made him slightly relieved:

   "Dr. Xu, don't worry, it's all real sales."

   "The specific situation is more complicated. If it is convenient, let's talk to the company first."

  Xu Yun was taken aback for a moment, then nodded quickly:

   "No problem, I will go to the company now."

  After that, he washed up briefly, and ate two Snickers bars to fill his stomach.

   Before leaving, he thought of something again, and went back to the house to get something.

   Then he walked outside the next door and knocked on Lao Su's door.

   After a while.

  The door of the house opens.

  Old Su looked at Xu Yun while holding a bowl of instant noodles:

   "Xiao Xu, what's the matter?"

  Xu Yun glanced into his room, and found a tablet with a physical experiment on the bedside, and asked:

   "It's nothing serious, I just came to ask, are you used to using your mobile phone?"

  Old Su nodded lightly, pointed to a wheat awn on the table with his chopsticks, and said:

   "I'm still getting familiar with it in general, but I have mastered chatting with Jiugongge and WeChat. Why, the old man is wrong, I can go out now?"

  Xu Yun thought for a moment, took out a card from his pocket, handed it to him, and explained:

   "It should be almost there. This is the borrowing card I asked my teacher to get for you. You should put it away first."

   "In a few days, I will take you to the school library and introduce you to HKUST."

  “Although a lot of information can be found on the Internet, from the perspective of learning, the library's book reserves are still much richer.”

   "Not to mention that physical books have a higher hand feel than online screens."

   "At that time, I will take you to familiarize yourself with it twice. If there is no problem, you can go to the library to hang up by yourself. Wrong, just go to the library to study by yourself."

   It has been a few days since Lao Su came to modern times, and he has gradually adapted to modern living habits.

  For example, he can independently use household appliances such as washing machine and microwave oven without Xu Yun's help.

   In addition, the buttons of the induction cooker are also well-designed, and the adaptability is very full.

  However, since the Song Dynasty had just begun to produce iron pots, and Lao Su's status was more or less a powerful person, he hadn't been in the kitchen much.

   Therefore, in terms of cooking skills, his level is relatively limited.

   These days Xu Yun is busy with company matters, and has little time except for sleeping every day. Lao Su mainly lives on self-heating rice and instant noodles.

  For this reason, Xu Yun specially bought a box of Meilin's canned beef online. It's delicious, but expensive.

   And on the academic side.

  Old Su is still in the stage of updating his understanding, and he still has no way to help Xu Yun in the short term.

  So Xu Yun found Tian Liangwei on purpose, and got Lao Su a pass for the AED in the West District.

   According to his arrangement.

   When the time is right in a few days, he will take Lao Su to the library for a couple of rounds to familiarize himself with the process.

  After he masters the electronic borrowing equipment and access control methods, he can be officially released.

   Then some time later.

   See which major Su's advantage is in, and then he can make final preparations in that direction.

  Although from the current point of view, Lao Su's dominant direction should still be physics.

But on the other hand.

  Xu Yun cannot rule out other situations, because the subject is a living person, such as Xiao Li is a very representative example.

  After all, times have changed.

  After handing over the borrowing card to Lao Su.

  Xu Yun chose to leave and took a taxi to the company headquarters.

   "Aaron."

   Hastily pushed open the door of the manager's office, Xu Yun didn't even bother to drink water, so he said to Gu Qunqing:

   "What happened? Why did the sales of the product increase so much?"

  Gu Qunqing seemed to have been waiting for a long time. He handed the mobile phone to him and said:

   "Dr. Xu, take a look at this first."

  Xu Yun took the phone and looked at it.

   Right now.

  The display on the phone is the official Weibo account of Huadun Biological Sciences, and the profile picture is a lure pole.

   This account was registered and authenticated by Gu Qunqing a few days ago. Since "One Mantis" also bought Weibo's trending list on the day of the sale, the whole authentication process was quite pleasant.

  This account is a standard official account of Huang V, which is fully operated by the public relations department.

  Neither Xu Yun nor Gu Qunqing usually log in casually—they have their own accounts and authentication.

  However, as a newly registered official account, the number of fans of Huadun Biotechnology will naturally not be much.

   If Xu Yun remembers correctly.

   On the day of registration, the number of fans on the official Weibo account was ten thousand and dozens.

   Among them, the 10,000 are zombie accounts for facade, and the real fans are only the dozens behind.

  Last night before leaving, Xu Yun paid attention to the number of fans once. At that time, with the airborne landing of hot product searches, the number of fans rose to more than 14,000.

   It was two thirty in the afternoon.

   Follow normal speed.

   It's not bad to break 20,000 at the moment, and the fan-attracting effect of this type of official account has not been very good, after all, it does not meet the favorite portraits of most social users.

   But at this moment.

  What is displayed on the mobile phone is another number, and it is very different from 20,000:

  133452.

  A total of 130,000 people.

  The ids of these 130,000 accounts are .cough cough.

all in all.

  Yang Qian, a Chinese shooter who won the first neon Olympic gold medal, only gained 530,000 fans a day.

To know.

   That's the first Olympic gold medal.

  According to the information disclosed by Weibo later, the number of active users that day reached 302 million!

  Although Weibo has a lot of fans, its real daily activities will not be too small if the zombie account is left aside.

   It's not that his software is so attractive, but because there are too many people in our country.

  Those who say that a star with 100 million fans may only have 100,000 real fans are not advisable, after all, our population base is here.

  1.4 billion people.

  This terrifying population base is doomed that the number of users of top domestic social media cannot be a small number.

   Therefore, the current number of fans of Huadun Biotechnology seems to be small, but the number of real users behind it cannot be underestimated.

  The number of comments also reached 22,000 under the only Weibo posted by the account of Huadun Biotechnology.

   Among them, the number one reply came from a female user with the nickname 'It's Mu Luoli, not Mei Luoli'.

  The content of the reply is very concise:

   "The student party doesn't have much money, so I placed two orders to support it. It just so happens that the dormitory is going to kill cockroaches, so we must stick to it!"

   The second most popular account is an account called "Brother Lu's character card", the content is relatively complicated:

"I searched Tianyancha. It was not established in Cayman and a joint venture. The taxation place is in China. The shareholder Xu Yun is from Huaxia. The other capital injection institutions are the University of Science and Technology and the new venture fund of the University of Science and Technology. The root is Miaohong's own people. , xdm, you can make a wave."

  The rest of the high praise comments are similar to the first two, and they are all content that came to express support.

  Among them, there are also some posting bills, the number is not the same.

   One or two less, fourteen or five more.

   Seeing this, Xu Yun turned his head to look at Gu Qunqing, with a question mark on his face:

   "Aaron, this is."

  Gu Qunqing shook his head with a smile when he heard the words, and said with emotion:

   "About five or six o'clock in the morning, a blogger in the industry found out about some incidents and mentioned our products in a blog post."

   "This blogger's writing is good. In the article, we are described as a lone brave man who was under the black hand of a foreign company, with a touch of sadness."

   "This blogger is not our partner, his original idea should be to make the blog post more traffic."

   "However, under the background of the subject of HKUST being attacked, our products were exposed once, and many people knew that we were attacked."

   "Dr. Xu, you should also know that due to the insulting incidents of many foreign companies in recent years, the domestic national sentiment is getting higher and higher, and some domestic products often explode unexpectedly by coincidence."

   "Before there was Hongxing Erke, Anta, White Elephant and Pechoin, but now we are here."

   "The current development is as you can see, our sales on the first day... exploded."

  Xu Yun listened to these words quietly, holding the phone tightly in his hand, with a hint of thoughtfulness in his surprised expression.

  As Gu Qunqing said.

  In these years, with more and more foreign companies overturning and changes in the international situation.

  The gold content of the word 'national enterprise' suddenly rose a lot.

  Many times, the domestic people will explode with huge purchasing power on domestic products linked to national enterprises.

  The most representative of them is Hongxing Erke.

  At the beginning of the torrential rain and flood in Zhongzhou, Hongxing Erke donated 50 million in obscurity.

   As a result, this matter was exposed by the Zhongzhou Red Cross Society, and some reporters verified that this is not the first time that Hongxing Erke has done such a thing, and it is extremely low-key every time.

  So ever since.

  Netizens spontaneously organized a feast of "giving back".

  According to the statistics of third-party gray dolphin data.

   Before July 21, when the hot search broke out in Hongxing Erke's Taobao live broadcast room, the average number of daily live broadcast views was only 11,000.

   And on the evening of July 22.

  The number of views in a single live broadcast room skyrocketed to 2.017 million.

at the same time.

  Its certain music live broadcast room also created more than 15 million sales on the night of the 22nd.

  As of the evening of the 24th.

  Hongxing Erke's sales data of a live studio of a certain music exceeded 100 million yuan, and the final return rate was only 8%.

   Not to mention offline stores.

  At the beginning, Xu Yun was repairing in his hometown county, and witnessed the grand occasion of the Hongxing Erke opposite the movie theater in his hometown being snapped up. For the first time, he found that this small fifth-tier county in his hometown could actually explode such a strong purchasing power.

   Other than that.

   Hongxing Erke's Weibo recharge member has been recharged until 2140. At that time, it is estimated that Weibo will be cold

   Waited until the day of Double Eleven.

   It only took 45 minutes for Hongxing Erke to sell over 100 million yuan, a 27-fold increase in sales compared to last year.

  In addition, there are Baixiang instant noodles, Pechoin, etc., which have achieved amazing sales by relying on the overturning of various foreign companies.

   Especially Pechoin.

   In a sense.

   This is an example that is very similar to a mantis.

  The background of the incident at the time was that Dior and Estee Lauder were humiliating and overturned. Affected by this, the sales of Pechoin got a substantial increase.

  The monthly sales of the entire platform exceeded the 7 million mark, and the return rate reached an unprecedented 0.7%.

  Although compared with brands like Dior, Neon Qisuo Old Emperor University is much less well-known.

But on the other hand.

  Compared with those European and American brands, Chinese netizens have much more intense emotions towards neon.

  In addition, many people did not place an order on the first day of sales of "One Mantis" not because they were indifferent to the product, but because of other reasons:

  Some of them have watched the live broadcast of the University of Science and Technology, but they don't even know that a mantis is on sale. After all, not everyone watches Weibo advertisements, and the advertisements are just to increase the exposure rate.

  The other part of the original plan was to wait and see, hoping to wait for the first batch of user evaluations before deciding whether to start.

   In other words.

  These users actually have a desire to consume, but for various reasons they have not yet had an intersection with "One Mantis".

  Now as the news broke out, they immediately stimulated their desire to consume in advance.

  This is also the internal reason why many domestic products are so popular-only if your quality is good, others will be able to follow the momentum to buy.

   Still take Pechoin as an example.

  After Dior and others broke out to insult China, there were actually quite a few domestic brands available in the market, and Pechoin did not do anything special like Hongxing Erke.

  It can stand out from the crowd of domestic products, relying on the word-of-mouth in the past, the combination of word-of-mouth and the national sentiment aroused by the news, this has resulted in a surge in sales.

  Many times as long as you are lucky enough, it is not difficult to ride the wind one day.

   But in the end I want to skyrocket to 90,000 miles.

  Then you yourself have to be a Kunpeng first.

   Then Xu Yun handed the phone back to Gu Qunqing and asked:

   "Aaron, how much is the product sold now?"

  Gu Qunqing pressed a few keys on his notebook, then turned the notebook towards Xu Yun:

   "83229."

  Xu Yun stared at this number for a while, then said:

   "So what about today's actual sales? Can you estimate it?"

  When Gu Qunqing heard this, a smile mixed with joy and helplessness appeared on his face:

   "It is difficult to estimate, after all, the situation in front of us is out of our control, and the model has lost its popularization benefits."

   "However, if it is conservatively estimated, the final number should be around 120,000 to 150,000 pieces."

   "If the hot search is strong enough, the sales volume may be flat tomorrow, and then fade at a rate of 30% every day, and reach a stable value in a few days."

   "In a few days, the feedback from the first batch of users will appear again, and the sales volume will probably rise slightly, and a long-term standard product fluctuation curve will be maintained in the future."

   "Ten to twelve thousand pieces?"

  Xu Yun repeated the number, remained silent for a moment, and said to Gu Qunqing:

   "Aaron, if this is the case, then our production capacity is not enough."

Note:

   Say two things.

  One is my official account "novice angler", you can pay attention to it.

  Second, the third dungeon is about to be opened, everyone can guess who the protagonist is, and guess right.

   Recommend a more heart-warming book, the milk-voiced macho among the Twelve Heavenly Kings. The title of the book is "Immortal Name of Disease", a brainstorming article related to disease and weirdness.

  (end of this chapter)

Chapter end