Chapter 605 "Tragedy Caused by a Bearing"
The afternoon two days later.
Chang Haonan made a special trip to the Science and Technology Commission and sat in front of a TV with Ding Gaoheng and others, preparing to watch NSK Group's press conference on the bearing fraud incident.
In the past few years since the late 1990s, domestic television broadcasting technology has made tremendous progress.
In 1996, some temporary content (such as the test flight of the J-8C) had to wait two days before it could be made into news.
By 1998, it was possible to broadcast some major events on the same day or even live broadcast.
Facts have proved that the Japanese's performance is still very stable.
The apology process of Japanese companies in the 1990s was no different from that of more than 20 years later.
After the opening ceremony, several main leaders of NSK Group bowed collectively without saying a word.
This posture directly shocked several other people in front of the TV:
“But if we do this, how can there be any customers who would dare to buy their products in the future? Wouldn't this company be completely destroyed?”
“Can this still happen?”
"I finally understand. The only highlight in this whole scene is bowing, right?"
Several other people were still hoping to watch the excitement, and were ready to see how NSK Group planned to publicize this seemingly unsolvable corporate image crisis.
The skill of speaking and doing Tai Chi is absolutely perfect.
“Such a serious problem must be caused by an unreasonable situation within the company...”
Chang Haonan, who had been holding back his laughter for a long time, finally found the right moment to speak:
“What they mean is, I know I'm wrong, but I'll still dare to do it next time…”
It should be said that in this era, Japanese apology sessions are still not that common.
“If NSK changes its name or changes its equity later, it may be easy to get away with it.”
“President Fujimoto Che Zurong talks a lot, but there is no actual content at all?”
Another deputy director, Zhang Dongxu, almost spilled the water just now, so he tightened the lid of the thermos cup and said:
“This is not an admission of mistake at all…”
Everyone said something to each other, and the scene quickly turned into a complaints conference.
If there were barrage software this year, it would definitely be very exciting.
"If nothing else, if there is such a big scandal in the company, even if it is just a pretense, someone must be found to take responsibility for it, right?"
The result turned out to be good for others.
“This…not necessarily.”
Chang Haonan shook his head and continued to explain:
"I estimate that other domestic companies in Japan should have made some guarantees to NSK, such as that they will still make a certain amount of purchases. After all, few end customers will delve into the supply of this product when purchasing a product. Who is Shangdu?”
At about this time, a row of five people on the TV stood up again and bowed towards the camera.
I am just a broken person.
After gradually calming down, Ding Gaoheng looked at President Fujimoto who was fiercely criticized by reporters in the live broadcast but still responded skillfully with long and difficult sentences, and asked with some confusion:
It was all very fresh in the beginning.
“The Japanese are quite generous when they hold a press conference…”
"This irresponsible behavior has also caused irreparable damage to the company's reputation. We will definitely give a satisfactory explanation and conduct deep introspection..."
However, when these people sat down, the content of their speeches gradually became a little strange.
“Is this… the end?”
“Feel like... your attitude is okay?”
The lowest ranking person, Lan Xinzhi, is also a bureau-level cadre.
“If I had known this earlier, wouldn't there have been none of the things that happened next…”
“That can't be said.”
No solution? That's puzzling!
One sentence made everyone laugh, and the conference room was immediately filled with a happy atmosphere.
Everyone sitting in front of the TV, except for Chang Haonan, who has already guessed how the plot will develop, is already a veteran in the workplace.
“After our internal investigation, we found that there were some irregularities and omissions in the sample testing and outbound process, for which we are deeply regretful and disturbed…”
Huai Guomo next to him also looked in disbelief:
“Moreover, it just said that we need to reflect deeply, but it didn't mention how to improve our work in the future to avoid the same thing from happening?”
Then, the on-site host announced that it would be time for reporters to ask questions.
However, this group of people are still stunned by the nonsense literature.
Chang Haonan didn't say anything, but he just said don't worry, you will know the value of the bowing part in this press conference later.
After a while, Ding Gaoheng took the lead and said:
Hence, this sudden attack has earned enough film from various media outlets.
It was an eye-opener for several people in the conference room today.
“That's why we can't be satisfied with this.”
Chang Haonan further explained his next plan:
“We must take advantage of his illness and kill him to prove to the world, especially users in the European and American markets, that this incident is not an isolated case of NSK Group, but a common problem among Japanese companies as a whole.”
“Although it is impossible to completely kill the Japanese manufacturing industry in a short period of time, at least the concept of counterfeiting must be associated with them, so that buyers can think of this round of counterfeiting incidents when they see Japanese brands!”
The TV is still broadcasting President Fujimoto's sterile answers, but no one cares about the content.
“So, this is why you chose the European market as your entry point and then cooperated from domestic?”
Ding Gaoheng's question is a bit flattering, and it is very suitable for eliciting the content behind Chang Haonan.
So the latter nodded immediately:
"Yes, for the European and American markets, Japanese products were synonymous with low-quality and low-priced products more than ten years ago, in the early 1980s. It was only in the past five or six years that Japanese products gradually began to move towards mid-range and mid-range high-end products. Get closer."
"That is to say, in Europe and the United States, there are still quite a few people who are deeply impressed by the situation of Japanese products back then, and will be more likely to accept the set of thinking I just mentioned. Even for some people, they may still be I think so, this time it just further strengthened the stereotypes of the past..." "And looking at the domestic market, firstly, the international influence cannot be compared with Europe and the United States, and secondly..."
At this point, Chang Haonan paused for a moment, then continued:
"When Japanese companies entered the country, they started with a relatively high-end image. Coupled with so many years of image building and the indoctrination of consumers through buying the media, they have formed a strong ideological stamp. If they want to break the situation from within, , it's very difficult.”
“But on the other hand, Europe has a higher degree of recognition in the country, a better image, and a stronger ideological stamp. So after they all lose confidence in Japanese companies, we will make efforts domestically, and the effect will be twice the result with half the effort..."
This round of explanations can be said to be clear and logical.
It's just that everyone from Ding Gaoheng to Lan Xinzhi felt a little sad.
They knew that although some of Chang Haonan's words were not pleasant to hear.
But it's all true.
“Over the years, we have indeed become a little wealthier in general, but for some people, the more their pockets get bulging, the softer their kneecaps get…”
After all, Ding Gaoheng was born in the field of two bombs and one satellite, and his feelings about this are deeper than others.
“So, our combined punch will not only allow our Chinese companies to physically occupy the market vacancies left by the Japanese, but also to fight a spiritual counterattack!”
Originally, everyone was just emo casually, but no one expected that Chang Haonan was actually prepared in this regard.
Although no one asked, several doubtful glances were already cast towards him.
“Don't some of our domestic media and some people in the cultural circles like to make up short essays to praise foreign countries?”
"Stories like "Summer Camp Story" and "Washington Cut Down the Cherry Tree" have even been included in our elementary school textbooks, which is outrageous."
Immediately afterwards, Chang Haonan said what he had wanted to do for a long time:
"In this case, we will treat others with their own treatment, and find people to write some such articles and publish them in some entertaining newspapers and magazines, at least to counteract them."
His ideas are somewhat advanced in this era.
Especially for the leaders with technical backgrounds present.
But the truth is not complicated.
So, someone quickly figured out the joint:
“Xiao Chang's approach is good. If we only rely on official news for reporting, it will definitely not be effective for people who don't pay much attention to the news or are unwilling to believe the news.”
“But written into short stories and interspersed with entertaining content, it can have a subtle impact.”
“That's the truth.”
Seeing that someone finally got his idea, Chang Haonan showed a satisfied smile:
“Also, we don't make up stories, we just write about things that happen in the real world.”
"For example, this time NSK Group shot itself in the foot. I think I can write a story called "The Tragedy Caused by a Bearing" to tell everyone that you must pay attention to integrity when doing things, otherwise, even if It is a huge multinational company, but it may have ruined its plate because of a small bearing!”
As a person with little literary background, Chang Haonan's story ideas are naturally not original, but come from short compositions he has read in his previous life.
It is said that in Japanese restaurants, you have to wash the dishes 7 times. However, there was a Chinese student who only washed the dishes 5 times in the past and was fired.
Although the content of the story is purely made up, the methods and methods can still be used for reference.
So, Chang Haonan used it and slightly modified it, and then went back to disgust the other party.
However, for other people who have not seen this routine very often, this is simply a dimensionality reduction blow.
The Director of the Department of Personnel and Education, who is responsible for publicity work, immediately brightened up:
"I suddenly felt that this kind of short story seemed... quite interesting... at least it didn't seem very stereotyped on the surface."
When he said this, he was slightly embarrassed.
However, judging from the expressions and eyes of other people, it seems that they all have similar thoughts to him...
Then, he asked tentatively:
"How about... we create a publication of our own that publishes content that is not nutritious and is just for fun, and then... intersperse a few targeted stories in each issue?"
“It's a propaganda position. If we don't occupy it, others will occupy it. It's better to be proactive and screen out some submissions with ulterior motives.”
At the level of the Commission of Science, Technology and Industry for National Defense, it naturally has publishing authority.
In fact, they even have their own magazine.
It's just that no one has ever thought of doing this in the past.
This slightly unrestrained idea made Chang Haonan stunned.
Soon I realized it was completely feasible.
If I remember correctly, the "Double Tree" magazine, which became famous in later generations and produced countless short articles, has not yet been launched.
“I think it's totally worth a try.”
Chang Haonan also tentatively expressed his affirmative opinion.
Of course, although he is called a supernumerary deputy director, he is not a real deputy director after all, and he has no decision-making or voting rights.
But it's off to a good start.
Then, starting from Ding Gaoheng, everyone nodded.
So, this matter, which was originally a bit of a side issue, was settled in less than five minutes from the first time it was raised.
“So…what should the magazine be called?”
This question was originally asked to Ding Gaoheng and several deputy directors.
However, they almost looked at Chang Haonan in unison.
The meaning is very clear—
Since you were the one who brought this topic here, I guess you already have a rough draft, right?
Actually, the latter doesn't really exist.
But now that the atmosphere has reached this point, he has no choice but not to speak.
"How about calling it "Double Tree" instead?"
(End of this chapter)
Chapter end
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