Chapter 427 The key to opening the European market
When Chang Haonan finished his day's work and was about to pack up and go home, he saw Yang Huimei again at the door of the office.
“Professor Yang?”
He was a little surprised to see the other person for the second time in one day.
Since the office location of Torch Company has not yet been determined, although the two are in the same Beijing Hang University, their offices are not close to each other. What's more, in addition to her work here, Yang Huimei also has a teaching position, so if It's nothing major, usually we just call or send someone to convey the message on our behalf.
“Jinling Motors faxed us a document asking us if we need to advertise in Europe.”
Yang Huimei took out a few stacked papers from her bag and handed them to Chang Haonan:
“I received it just in time before I got off work. I sent it over on the way. You can see how to reply. I will get back to them after I get to work tomorrow.”
“Advertising in Europe?”
The latter was stunned for a moment.
He does have the idea of entering the international market with TORCMultiphysics software, but it is too early to start large-scale advertising.
On the one hand, even the initial user reputation and localization work of related manual files have not been completed. On the other hand, the company is not that wealthy now.
The little money in the account is enough to keep in the country, but it can hardly be used in foreign currency.
What's more, how does this matter have anything to do with Jinling Automobile?
Out of curiosity, Chang Haonan took the fax from Yang Huimei and turned back to the office.
Compared to the formal official letter in the morning, this fax seemed much more casual in terms of wording and format.
In many places, Chang Haonan's name is written directly instead of Torch Company.
It even feels a bit like a personal letter between the CEOs of two companies.
Logically speaking, established state-owned enterprises like Jinling Motors should not make this kind of mistake.
However, after reading the letter to the end, Chang Haonan quickly understood the difference:
“I'll give it a try… Italians are really willing to give it up…”
He raised his head again and leaned back on the back of the office chair.
In the morning, I asked whether the software could be used in the joint venture, so that if something happened in the future, I could take the blame, so naturally I had to follow the most formal process, and even send the original document in an official letter.
But this time, it's about building relationships.
It's not just Jinling Motors that is trying to get closer to Torch Company.
It is still Li Liangyi who is trying to close the relationship with Chang Haonan.
Using the company's resources to give yourself a favor is considered an old-fashioned thing.
Of course, Chang Haonan must still seize this opportunity:
“You can request this advertising space, but don't be too anxious. You can reply to them tomorrow afternoon or the day after tomorrow.”
However, he also knows that he cannot owe a debt of gratitude, so he has to pay something back:
"Also, tell them that we don't need this advertising space in vain. We can sign a three-party sponsorship contract. After TORCH Multiphysics is officially launched, we will give them some discounts on the usage price, and allow them to send a few technical personnel to our company every year. Further education.”
After finishing the lecture this morning, Chang Haonan also realized that his software was okay for technical staff in universities and research institutes, but it might indeed be a bit out of scope for Chinese enterprise users at the turn of the century.
Although both undergraduate and graduate students have been expanding since the beginning of the new century, the average level of students is actually improving due to the rapid advancement of overall scientific and technological strength.
Around 2000, one could even graduate with a PhD using Fluent to do a very simple optimization of equipment components for an enterprise.
And in 2020, a master's thesis of this level has to rely on the tutor's reputation to pass it.
So Chang Haonan has already begun to consider the issue of talent training.
After all, he relies on both the Institute of Computing Technology of the Academy of Sciences and Beijing Hang University, so there is no shortage of relevant resources.
And industry-university-research cooperation will be a very important trend in the next few years. However, Yang Huimei still frowned after hearing this.
After all, she has been responsible for foreign trade negotiations for a long time and knows more about foreign affairs than ordinary people:
“Mr. Chang, are the conditions we offered a bit too high? The other party didn't mention the three-party contract either. They may just be using this opportunity as a favor.”
“Although the F1 project is very popular in Europe, few people in China pay attention to it, and Jinling Motors is unlikely to enter the European market in a short time. For them, this is a useless project.”
Chang Haonan waved his hand:
“Although our company has just started and is small in scale, we still need to do a good job in formalization, otherwise it will be too troublesome if something goes wrong in the future.”
“This advertising space is indeed of little value to them, but things like software licensing and technical staff training will not incur any additional costs for us. Everyone is equal exchange with each other.”
“Besides, I bet.”
Chang Haonan stretched out his fingers and tapped the table gently:
“This is the key for our company to enter the European market.”
He is completely taking advantage of being a reborn person.
Although Ferrari's performance in the past two seasons has been like a circus, they will soon win six consecutive team championships and five consecutive driver championships, becoming the most successful F1 team in history.
At that time, an unlimited advertising space, even if it does not occupy the most dominant position like Marlboro or Shell, is definitely worth a lot.
Moreover, this is not the most important thing.
The fax just now made Chang Haonan roughly guess the reason why Fiat is so eager to cooperate in establishing an automotive research institute.
And it was also mentioned that the official name of this institution will be Jinling Ferrari Research Center.
Instead of Fiat.
After making Todt the team manager, he even excluded Montezemolo, the head of Fiat and Ferrari, from the team's operational management. This was one of the main reasons why the Prancing Horse dynasty was later established. .
Since so many F1-related contents can be added to the cooperation agreement, it is already obvious what this institute will study.
Although the budget cap and related restrictions on wind tunnel equipment had not yet been passed in the late 1990s, even the major teams had a limited amount of funds that they could allocate.
What's more, there are also time window restrictions.
So having a high-performance aerodynamics and structural mechanics calculation software will definitely get twice the result with half the effort for the development of new cars.
This time it's Ferrari, but what about next?
Which team is not jealous of the Prancing Horse Dynasty?
Even in this timeline, Schumacher still hit Villeneuve on a whim and was deducted all points, took unnecessary risks and crashed himself into a tricycle at Spa, or hit his leg at Silverstone. Interruption leads to withdrawal from the championship...
It was time to win the constructor championship in 1999.
You know, Ferrari hasn't won the constructor's championship in 14 years and the driver's championship in 18 years.
As a result, a new R&D tool was used in the 1998 season, and the team won the championship in the 1999 season.
What does it mean to get immediate results?
Who dares to say that there is no connection between these two things?
There are no secrets in the paddock.
Aerodynamics masters like Rory Byrne or Adrian Newey are not available, but the tools used by Ferrari are always available.
What's more, Jean Todt will also be the president of the International Automobile Federation (FIA) in the future.
If TORCHMultiphysics can be directly identified as the FIA's official CFD tool through this relationship, then this demonstration effect...
Chang Haonan couldn't hold back his lips just thinking about it.
Looking at the confident expression on the face of her boss in front of her, and considering the other party's brilliant record over the past year, Yang Huimei decisively changed her stance:
“Okay, it's up to you, I'll get back to them tomorrow afternoon.”
(End of this chapter)
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