Rebirth 2008: I Can Make Money Reading Chapter 78

From February 20th to March 5th, according to the reports submitted by their classmates, Mu Yang and Song Xuelu spent their spare time visiting the core business districts of the provincial capital to investigate the shop floor situation.

There are 12 major business districts in Jiangnan Province, including the west of the city, the north of the city, the cultural and educational district, Jiubao, Xiasha, Binjiang, Qianjiang Century City, Qianjiang New City, as well as Wulin, Huanglong, Xinyifang and Hubin near the West Lake.

There are four core CBDs, which are also in these twelve business districts, namely Qianjiang New City CBD, Qianjiang Century City CBD, Wulin CBD and Huanglong Wensan CBD.

The target audience of the new milk tea shop is the young group of mid-to-high-end consumers, so it is required that there are mid-to-high-end shopping malls near the store, or business districts with dense office buildings. People in these areas have high consumption levels, and the office areas are concentrated in a large number of white-collar workers. Strong and willing to try new things.

Therefore, the first shop that Muyang likes is located at the intersection of Wulin business district and Xinyifang business district, Huanglong Century Plaza, 1.5 kilometers away from Provincial City University.

The specific locations are mostly around the corners, as these locations both attract traffic and reduce costs.

Is to buy shop, or rent?

Mu Yang already had a choice in his heart.

There is an old saying in Huaguo: "One shop is prosperous for three generations", which means that a retail house or shop in a prime location can live a good life with rent every year.

The next few years will be fine, but after 14 years, T Bao's double eleven turnover has reached more than 40 billion, and e-commerce has begun to explode.

Correspondingly, brick-and-mortar stores of books, clothing, home appliances and other products have been hit the hardest, and some brick-and-mortar stores have difficulty operating and even closed down.

Restaurants will be less affected, and they should still eat and drink outside. In the future, there will be more takeaways.

The new real estate has developed pavement, coupled with the impact of e-commerce, the physical pavilion is becoming more and more difficult to sell, and the appreciation rate of the pavement is far less than that of the residential.

Therefore, Muyang currently does not plan to purchase stores. With the funds, it is better to throw it into the stock market or expand the number of stores. In addition, the purchase of stores takes up too much capital and affects development.

"Yangyang, do we have to rent a shop in a core location? The rent and transfer fee are too high." During the past ten days, Song Xuelu and Mu Yang have conducted investigations and have also learned about the storefronts in the business district in the provincial capital.

There are few empty shops in core shops, and the most unacceptable thing is that some shops are rented mainly for transfer fees.

The transfer fee is very high. The transfer fee for a prosperous shop of more than ten square meters can range from tens of thousands to more than 100,000. If the area is large, the transfer fee will cost tens of millions of yuan.

Song Xuelu still didn't understand Mu Yang, why the first store had to be so big.

The flagship store requires an area of ​​not less than 200 square meters!

A shop's rent, equipment and equipment, plus other, if there is a transfer fee, it can't be played without a few million yuan.

I really don't know how to negotiate with the landlord or tenant.

Mu Yang looked down at Song Xuelu's fair face and smiled lightly.

He brought Song Xuelu out this time, and even asked her to negotiate with the landlord, intending to exercise her, but he didn't like her being a woman involved in business negotiations.

In some large-scale business negotiations, there are more or less dark tactics.

So, let her understand, just experience a few business negotiations, knowing that there is such a thing, it will not be easy to be fooled in the future.

Mu Yang explained to her patiently: "Our consumer positioning target is mid-to-high-end consumers, and the store must be in the core business district.

As for the transfer fee, that's not possible.

If you want other people's prosperous shops, you will definitely kill us.

Otherwise, people are still making money. Although they make less money, they don't give some benefits. Why would they transfer the store to us.

No good, why?

Just because I'm handsome?

There is another reason. Most of the contracts signed by the lessee and the landlord have a deposit. If the tenant withdraws from the lease, the lessee will not be able to get the deposit. The minimum is one month's deposit, and the most is two months' deposit. I want to pass on this loss. to the next tenant. "

Mu Yang explained to her that he was also helpless.

In the core business district, the monthly rent of more than ten square meters of prosperous shops ranges from thousands to 20,000 to 30,000 yuan.

After the lessee withdraws the lease, the decoration fee cannot be taken back, so he wants to graft to the next lessee, raise the transfer fee, and make a fortune by the way.

If it is a prosperous shop, people will have hundreds of thousands of profits a year, and they will not sublease if they give them hundreds of thousands of yuan.

It was originally a hen that lays golden eggs every day, but you want to buy it at a normal price.

What an international joke!

Mu Yang asked Song Xuelu to remember a rule: In business, there is no free lunch in the world!

In short, the pavement that can be rented can only be the pavement that has lost business, or the location is deviated.

The location is good, the business is good, and it may not be able to make money.

After all, the location is good, and the rent is ridiculously high.

In some locations, with more than 10 square meters of pavement, the monthly rent can reach 20,000 to 30,000 yuan!

But a month's gross profit can be 20,000 to 30,000 yuan. Can you say that the business is not good, but if you pay the rent, it will be a loss.

Of course, there are also no transfer fees.

However, the rent will be higher. That is because the original lessee lost money and could not bear the high rent. Stop the loss early, and would rather give up the rent without the deposit. The waiting time is too long, and I am afraid that no one will take over.

No one took over. That was because the rent the landlord asked for was too high, not because the booth was bad. There must be many businessmen who saw this kind of booth.

There is also a prosperous shop in the core location, that is, the shop area is too large, and the annual rent is over one million. Generally, the merchants do not have this strength. It is easy to rent out, but it is difficult to rent out at a higher price.

Song Xuelu was suspicious: "If a prosperous shop with more than ten square meters costs 20,000 to 30,000 yuan, if a shop in the same location covers an area of ​​300 square meters, wouldn't the monthly rent cost 600,000 to 700,000 yuan?"

Mu Yang replied: "It's not simply calculated according to the proportion. There are very few shops with a monthly rent of 20,000 to 30,000 yuan per ten square meters. Most of them are those selling snacks or new milk tea. They only need one facade to display, and some work It will not be deployed on the shop floor, and you need to find another warehouse to store the materials.

There are several small shops on the pedestrian street, with a daily revenue of 3,000 to 4,000 yuan, and a daily gross profit of 2,000 to 3,000 yuan. In addition to the expensive rent, the monthly profit is still 30,000 to 40,000 yuan.

However, the larger the area, the lower the unit price per square meter.

Therefore, for a large area of ​​pavement, the monthly rental price per square meter is rarely over 1,000. Anyway, depending on the location, this can be estimated from the annual investment income.

In addition to market influence, human factors have a great influence on the rent of pavement. The landlord thinks that you are making more money and wants to increase the price. He does not think that the landlord is doing well. This kind of landlord is very hateful. "

Muyang recalled that in his previous life, there was a bustling shop in a subway station with a huge traffic flow, covering an area of ​​200 square meters, and mainly engaged in fast food.

He sat there and ordered a beef noodle, which cost 58 yuan, but only a few thin slices of beef, spicy chicken.

He was very helpless. After several hours on the train, he was so hungry that he ordered a meal in distress.

Sitting there to eat, counting the number of customers while eating, within ten minutes, there were fifty or sixty people dining.

It is estimated that the number of transactions in one day can reach 1,500, the turnover is estimated to reach 100,000, the gross profit may be 80,000, and the monthly gross profit can reach more than 2 million.

He was very envious of this kind of shop at the time. If he had a prosperous shop like that, he would have no worries about food and clothing for the rest of his life.

But it's just an illusion. This kind of pavilion is generally obtained by people with background or connections at a low price, or, this kind of pavilion is usually bid by companies for rent.

The richer you are, the richer you are.

Small capital can't play at all, it's a bit ugly to say, and it's not qualified to enter the market at all.

Paying millions of dollars in annual rent alone can put countless small companies out of business.

In the words of businessmen, this kind of pavement can be regarded as a profit if the investment returns within 12 years.

From this, it can be calculated that it is more reasonable to buy a shop, how much to enter and how much to sell.

For example, for a shop floor of 100 square meters, if the purchase price is 100,000 yuan per square meter, the annual rent must be 700,000 yuan.

If it takes more than 20 years to pay back the capital, it is basically a loss.

Moreover, the longer the pulling time, the greater the variable.

For example, the pavement of the old railway station is becoming less and less valuable, and the pavement of the moving station is increasing every year.

Chapter end