Rebirth 2008: I Can Make Money Reading Chapter 277

April 10.

Mu Yang received two major news.

The first news is that the listed company Shenzhen Ruiling Welding Technology Co., Ltd. was forcibly delisted due to its closing price lower than the face value of the stock for 20 consecutive trading days, and has now applied for bankruptcy and liquidation.

The second news, Miller Welding Equipment Co., Ltd. applied for divestment, preparing to withdraw from the Chinese market.

The collapse of these two companies is related to Xinghai Group, which caused a great shock in the industry. Many media reported the incident. Xinghai Group has too much influence in the welding industry.

Now many people in the welding machine industry know that many companies that lead the production of second-safety welding machines have been driven to a corner by Xinghai Group. These two companies are the first batch, and many second-safety welding machine companies will enter the ranks of bankruptcy later.

It is also because of this incident that many media reporters wanted to interview Mu Yang from Xinghai Group, but they were all rejected by Mu Yang.

From this competition, Xinghai Group has obtained most of the mid-to-high-end market of the second-protection welding machine.

Today, Xinghai Group's second-guarantee welding machines are not only famous in China, but also overseas.

If someone asks "Which welding machine is the most powerful", the answer must be "Looking for Xinghai in the south of China!"

No more vague answers like "Matsugami", "otc", "esab".

Some netizens also compiled a saliva poem.

【Which welding machine is the most powerful?

China Jiangnan is looking for Xinghai!

Buy a welding machine, find Xinghai;

What you want, we have it! 】

In fact, Xinghai Group does not need to engage in any publicity advertisements. It is the biggest gimmick to defeat many international welding machine giants and force the withdrawal of capital from China.

Xinghai Group's second-guarantee welding machine has also been recognized and praised by many customers. Which company's machinery and equipment can be hyped by scalpers, no!

Only Xinghai Group!

Which domestic company has been encircled and suppressed by international giants?

Maybe not!

It seems that there is only Xinghai Group!

In addition to the secondary welding machine, Xinghai Group has another great weapon:

TIG welding machine!

Xinghai Group's argon tungsten arc welding machine is aimed at middle and high-end customers, and has little impact on low-end customers.

Manual welding + automatic wire adding structure, and also adding wire inside the gun, the world's first, Xinghai Group has created a world first.

A set of equipment sold for more than 20,000 yuan, with a gross profit of more than 10,000 yuan. Xinghai Group has another cornucopia.

Of course, the demand for argon tungsten arc welding is not as large as that of second-protection welding machines. Muyang estimates that it is not bad to sell 50,000 units in China.

At present, there is only one production line with an annual production capacity of 50,000 units. This production line is installed in the factory of Rongcheng Xinghai Welding Technology Company.

Due to the new production line, there are still not enough staff, and the workers are not skilled in the business, and the monthly production capacity is only about 500 or 600 units. If it wasn't to crack down on Tangshan Songshang Company, Muyang still didn't plan to release it so quickly.

March has passed, and the sales of Xinghai Group's secondary welding machines have reached a new level, with sales reaching a new high of 60,100 units!

According to the market capacity of domestic second-guarantee welding machines, the total number of units is about 2.4 million. If calculated by the proportion of the number of units, Xinghai Group accounts for about 30%.

Of course, this market share is not calculated by the number of units, but by sales.

In 2011, the domestic second-guarantee welding machine market size may reach 25 billion yuan. If the domestic sales of Xinghai Group's second-guarantee welding machine reaches 700,000 units, the annual turnover may reach 10 billion yuan, which almost occupies the domestic second-guarantee welding machine market. Half of the country.

Although the share of Xinghai Group has not reached 50%, it does not trigger the threshold of market dominance (50% for a single operator), even if in fact, Xinghai Group already has the ability to dominate the market.

Capable, but not reaching the 50% threshold, not disrupting the market, that's two different things.

In addition, at present, Xinghai Group has not dumped below cost price.

In China, below-cost sales and 50% market share are two key conditions for triggering the Anti-Monopoly Law.

Judging from the current situation, Muyang plans to sell 750,000 second-guaranteed welding machines in China in 2011. He can achieve his goal by driving the international welding machine giants out of the country. He does not want to occupy this market when it is vacant.

Next, Xinghai Group is ready to target overseas markets.

Of course, the price of the second-guaranteed welding machine cannot be so cheap. At present, it has become famous, and the price will be in line with international brands.

Xinghai Group's going global is not as simple as setting up an overseas company.

In the past, the time for Xinghai Group was not ripe, and the domestic market was not stable. This was the reason why Mu Yang had not made progress internationally. It was not that he did not want to, but there were many reasons.

Taking the handheld laser welding equipment currently exported by Xinghai Group, it is only sold through other people's channels. After offshore, Xinghai Group will not be responsible for the follow-up. If it is not a product quality problem and needs to be replaced, Xinghai Group is not responsible for after-sales service. It is impossible to send someone to maintain the equipment, that is not the matter of Xinghai Group.

This kind of trade model is actually the case for many domestic companies, because they do not have the conditions to maintain equipment overseas, and the cost is too high. It is said that the product is exported, but it does not mean that the company has gone global.

If exports are considered globalization of companies, then small commodities in Yitungsten City and commodities in Hardware City are mostly exported, but are these companies considered globalization?

Not counting!

It just means that the company's products are exported through a trading company, but the company has not yet been able to conduct globalization in the fields of R&D, production, and overseas sales.

For example, Warwick was established in 1987, determined its globalization strategy in 1996, and began to enter the international market.

But in the past four years, there have been repeated defeats and repeated defeats.

Until 2000, overseas sales reached 100 million usd, most of which were won from international bidding.

But in this year, Huawei's turnover has reached 22 billion yuan.

Based on the domestic, we can go overseas.

It does not mean that the product is sold, it can be said that the company can march towards internationalization.

Whether there are R&D centers, production departments, sales teams, etc. abroad.

If there is a problem with the direct sales or distribution of Xinghai Group in a certain country, or a legal problem, can the overseas company of Xinghai Group handle it, and if not, does the headquarters have such talents to handle it?

At present, there are not many talents in Xinghai Group with the ability to handle international affairs.

This is also the next step for Xinghai Group to reserve, train and train talents and recruit international talents.

Then, start to expand overseas.

There are generally three ways for companies to enter overseas:

New methods, joint ventures, mergers and acquisitions.

The way of new construction is to establish new R&D institutions and factories in the local area. Xinghai Group is 100% holding and will recruit most of the employees from the local area.

A joint venture is to establish a branch or a factory with a local large enterprise, consortium or powerful joint investment.

The last one is to acquire overseas companies and merge them into Xinghai Group.

It is not so easy to think about mergers and acquisitions.

Huawei's mergers and acquisitions of 2wire, 3, Motorola and other companies in order to enter the beautiful country market all ended in failure.

Either way, someone from China must be sent out to take responsibility, otherwise it will get out of control.

Of course, if you trust the foreigner, and the foreigner is willing to report to Huaguo, that's not a problem.

The opening-up program in the West is definitely different from the traditional thinking in China. For Xinghai Group, the cultural differences at home and abroad are a severe test.

If it was before.

Xinghai Group entered the overseas market in the early days. The company's products can be said to be unknown. Therefore, no distributors are willing to cooperate with Xinghai Group. They want to open up the market, communicate directly with customers, and understand their needs. Direct selling is the most direct The way.

That's how Warwick carried out its work back then, but the results were mediocre, and it went through a difficult four or five years.

Now, the time to go distribution is more mature.

With the increasing popularity of Xinghai Group's second-guarantee welding machines and handheld laser welding equipment, major overseas distributors will soon become famous and turn to distribution channels.

[Direct sales: Simply put, Xinghai Group has established overseas branches and rented stores for sales. The cost of sales is high, but it sells at the terminal price]

[Distribution: Use the sales channels of other companies or consortia to sell, just like domestic dealers, there is no cost of sales, and they sell at the ex-factory price]

Within a few years, Xinghai Group must rely on overseas distributors to sell the company's products. This is also the fastest way to sell. Although the sales channels are not in its own hands, Xinghai Group can concentrate on one thing.

In the afternoon, Mu Yang left the company by car.

When his car left, he was followed by a media reporter.

Mu Yang came to the school to take the exam. He had two courses left, and he was ready to start his graduation defense.

As soon as he got out of the car, he was surrounded by media reporters.

Mu Yang didn't let the bodyguards block him, and it's okay to be interviewed occasionally. He's in a good mood these two days.

The reporters from the two media were very excited when they agreed to be interviewed, and felt that they had not waited in vain these days.

A young male reporter came up to interview: "Mr. Mu, what do you think of the recent popular saying on the Internet, which welding machine is the most powerful? The South of China is looking for Xinghai!"

"Oh, that's right, I'm busy and I don't pay much attention to the news. This sentence is probably just a joke from netizens." Mu Yang pretended not to know.

"The collapse of Miller Welding Company and Ruiling Company is related to Xinghai Group?"

"I am very sorry to hear this news. There is competition in the market and the survival of the fittest, but it cannot be said that it has a direct relationship with our Xinghai Group. They have closed down and have indirect relationships with their peers.

Some time ago, Xinghai Group's igbt arc welding inverter supply chain was cut off by various companies. We couldn't buy igbt arc welding inverters, so we could only develop and produce them ourselves. I can't blame my peers. "Muyang exposed the igbt arc welding inverter, which was not reported by the media before.

Mu Yang's self-exposure, the two media reporters smelled the big news.

"Mr. Mu, do you mean that these two companies closed down and participated in the attack on Xinghai Group, which caused Xinghai Group to retaliate against them?"

"No, you misunderstood what I meant. Xinghai Group did not attack any company. As for which company attacked our Xinghai Group, we don't know." Mu Yang pretended not to know, there are some things that cannot be admitted openly.

Even if everyone thinks that the closure of these second-guarantee welding machine manufacturers does have a direct cause with Xinghai Group.

But he knows that this kind of thing cannot be admitted. After the interview is exposed, someone will naturally investigate it, and there is no need for Mu Yang to say it himself.

When Mu Yang was interviewed, passing students came to join in the fun and watched curiously. After a while, dozens or hundreds of students gathered around.

They admired Muyang's ability to answer reporters' interviews with ease. Muyang is the worship object of many students, especially in Jiangnan University of Technology, it has always been a living legend.

The two reporters have actually asked for the answers they want, and instead asked about the things that netizens are more concerned about, such as the current real estate boom and so much money, why Xinghai Group did not enter.

"Mr. Mu, what do you think of the current real estate industry and do you plan to enter this industry?"

"I won't enter the real estate industry, I'm not interested in houses!" Mu Yang said bluntly.

Thinking of 2022, how many unfinished houses are there!

Fortunately, I haven't bought a house yet!

Is it ironic?

The pre-sale system should have been canceled in the first place. Using your money to build your house is still unfinished. This is unfair to home buyers. In the future, whoever has the money will build a house, and those who have no money and no strength should not build, and they cannot leave the burden and the burden on the common people and society.

During the housing reform in 1998, the country was short of houses and developers were short of money. The pre-sale system was an expedient measure. Now the whole country is different. Development has entered the era of stock, and the pre-sale system that is unfair to the people who buy houses is outdated.

In the future, it is only right and proper to pay the money with one hand and the house with the other hand.

Maybe the land is not easy to sell, but as long as there is profit, there is still room to buy land.

Maybe the cost of opening a house will be higher and the house will be sold higher, but without leverage, house prices will not necessarily be high.

Mu Yang did not dare to say these words in front of the media reporters, as he would offend the real estate of the whole country, and there is no need to cause such trouble.

Moreover, this general trend cannot be changed by him alone.

"Mr. Mu means that house prices will fall in the future? But it has always been an upward trend."

"I didn't say that, don't misunderstand, I'm not responsible, I won't make any guesses and evaluations on housing prices, because I'm not a person in this industry. What I mean is that China needs advanced manufacturing. It also determines the comprehensive strength and international competitiveness of a country, it is the lifeline of our country's economy, and it is the foundation of the country and the foundation of a strong country." Mu Yang replied, he occasionally showed that he didn't like it, and was misunderstood by the reporter.

However, it's not just one or two times that I've been blindly reported by media reporters. I feel that it doesn't matter, but if you can avoid it, try to avoid it. There are many celebrities.

Next, Mu Yang stopped answering questions. The two media reporters were still very satisfied with the interview, and they stopped fighting.

After Mu Yang finished today's subjects, he strolled around the class for a while, and was warmly welcomed by the whole class.

Mu Yang hadn't been to class for a long time. His classmates rarely saw him. Even Fatty and other roommates knew that Mu Yang was very busy and would not disturb Mu Yang at ordinary times.

They are about to participate in the metalworking internship in the second semester of their junior year, and the place is arranged at the Xinghai Group headquarters base. These students will most likely work in Xinghai Group after graduating from the undergraduate degree. This is what Mu Yang promised them, and many of them will take the postgraduate entrance examination.

The students know that it is very difficult to join the Xinghai Group. Although the Xinghai Group has recruited dozens of people in the University of Technology, Muyang promised that the school will recruit so many people, and the Xinghai Group will only be a non-important position.

In the case of last year's double election meeting, only five mechanical graduates were recruited, and two of them were postgraduates. It is estimated that it is difficult for undergraduates to enter the R&D department of Xinghai Group. They may work as technicians in the workshop or be dispatched to the branch.

There are a total of ten students in the class who plan to take the postgraduate entrance examination. According to the trajectory of the previous life, there are two people in the class who are guaranteed postgraduate studies, four who are not admitted to other schools, and the others who fail the list to find jobs.

"I still envy Boss Mu, and directly recommend to Jiangsu and Zhejiang University. The tutor is still an academician."

"He just wants to get a diploma. Where can't Boss Mu go, Qingbei is rushing to ask for it, as long as he wants, can't he go to which overseas rattan institute?"

"Mu Yang is so handsome. Last semester, his GPA was a perverted 4.99! Except for one subject, where he accidentally took a 95, which was a bit of a breakdown, all other subjects were full marks."

"A pervert!"

"Oh, you also think I'm handsome?" Mu Yang smiled lightly.

The surrounding classmates were stunned.

What's the point?

Isn't it a perfect score?

For Mu Yang ~www.mtlnovel.com~ handsome is the key.

It doesn't matter how good his GPA was last semester. In the last two semesters, he hasn't gotten any achievement points from his GPA. Damn it!

Maybe the system decides that he won the first place, which is not an achievement at all.

Therefore, getting full marks is also a basic exercise. Complimenting his achievements, he feels like water. Besides, results are only a temporary thing, and being handsome is a lifetime thing.

Only complimenting him on his handsomeness caused a wave in his heart.

Mu Yang chatted with his classmates for a while and then left.

The next morning, Mu Yang saw media reports about him.

Sure enough, it was deliberately misunderstood by the media.

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Chapter end