Who Can Fall In Love After Being Reborn? Chapter 553

Chapter 553: Headlines are infringing

 Double Eleven lasted for three days, and the data was quickly published on the Internet. According to Alipay's statistics, the total sales of the entire shopping festival reached 5.3 billion.

 Compared with 960 million last year, this is an increase of nearly six times.

Being able to single-handedly transform Singles' Day into a shopping carnival, with sales rising year after year, the concept of the Internet changing traditional commerce has begun to take root in the hearts of the people.

 However, some consumers have questioned Taobao's prices.

 Is it really a discount? Is it really cheap?

 Some people did get low-price discounts during Double Eleven in 2010 and took advantage of them, so they specially selected the products and have been waiting for this year's Double Eleven.

　　However, I found that the price of the product I was paying attention to suddenly increased on the eve of Double Eleven, and then the price increase was discounted in the name of the discount.

  It seems like a discount was given, but in fact it was just a restoration of the original price.

 But only a small group of people discovered this, and it did not cause any waves. Taobao is still the biggest winner.

In addition, Alipay protected nearly 6 billion in transactions in just three days without any mistakes, which also brought its credit image to a whole new level.

“Well, we have a project called Shenma Search, which will be launched the day after tomorrow.”

 So, Lu Zhichuan still wanted to remind He Xiaopeng not to underestimate Tonight's headlines.

“Shoubai and Tencent are also making in-depth plans in this track. The above meaning is that we hope that uc can quickly transform and develop our own search engine, otherwise it will be a bit like making a wedding dress for Baidu.”

After the investment failure of Lashou.com, he was solely responsible for the acquisition of UC. This Double Eleven traffic diversion not only proved UC's ability, but also proved Lv Zhichuan's investment vision.

 The entire Internet business is full of vitality.

 The other person who has achieved both fame and fortune is UC.

Seeing this scene, Lu Zhichuan couldn't help but breathe a sigh of relief.

The promotion department of ˆˆuc also conducted a vigorous marketing campaign. With the help of information flow delivery, it collected hundreds of millions of advertising fees in just one week.

 Because Jiang Qin's Tonight Headline is moving towards the same track.

 With the precedent of the return of the tyrant in the group buying war, Jiang Qin is equivalent to a predator in the current Internet business layout.

He Xiaopeng smiled slightly and said, "This proves UC's ability."

Based on its strong traffic-driving effect and the evidence of Double Eleven sales, many advertisers began to flock to this browser platform.

 Otherwise, Lv Zhichuan, the general manager of the investment department, doesn't know whether he can continue to do so.

 Some people do not believe in publicity but only in results. In this wave, Alipay has achieved both fame and fortune.

However, Lu Zhichuan always felt like there was a sword hanging over his head.

Especially the brand incubation along the way and the harvesting of people who jumped out halfway, many investors feel that this person is almost a completely unreasonable terrorist.

 “Mr. He, congratulations.”

Alibaba headquarters has been filled with congratulatory messages in recent days. He Xiaopeng's UC is at its peak.

 “Mr. Pang, Mr. He, congratulations.”

"Thanks."

 Lv Zhichuan stepped in front of He Xiaopeng.

Lu Zhichuan glanced at He Xiaopeng and understood that he was well prepared, and couldn't help but admire him.

 The pioneers who can see the market clearly are destined to be the winners in the future. This has long been verified by Jiang Qin.

The default search engine currently used by uc is from Baidu search, which is actually a bottleneck that limits the development of uc.

  Because for browsers, although information flow delivery and pop-up windows are relatively reliable advertising and marketing solutions, the effect is not as good as search promotion.

Why?

 Because of the accuracy.

 Information flow placement is to display advertisements to everyone, but if only one percent of them are interested, it is a big deal.

 What about search engine placement? It is to push you precise advertising and marketing based on your search.

　To put it bluntly, it is just to mix advertisements into your search results, and then mark them with an inconspicuous advertisement word.

Just like Baidu, it doesn't matter your qualifications, your effectiveness, or whether you are true or false. As long as you pay more, your entries and web pages will be ranked higher.

Before being acquired, UC had been in a state of loss. The reason was to reduce the amount of advertising in order to ensure user experience, enhance user stickiness, and expand the audience base.

 Just like they have been burning money and giving away profits in the early stage of the group buying war, it is all for the sake of volume.

 But after the acquisition, He Xiaopeng was no longer the only one to decide some things, and monetization became the top priority at this stage of development.

 So, search engines are one of the monetization channels for uc browser.

However, it is certain that advertising will affect the audience experience, especially advertising that does not tell everyone that it is an advertisement. It will also affect reputation, and sometimes even kill people for money...

 But then I thought about it, Baidu did the same thing.

 It has been so many years. Although Baidu's reputation has dropped dramatically, no one can shake its dominance in search engines.

Times have limitations, and He Xiaopeng's thinking on monetization channels is still based on the thinking of PC-side search engines.

 He ​​doesn't know yet that there is a dog who is going further and further on the road of knowing the needs of users without relying on search terms.

"Mr. He, I suggest you pay attention to the development of Toutiao Tonight when you have time." He Xiaopeng was thinking about it, and when he came back to his senses, he heard Lu Zhichuan's words.

Lu Zhichuan crossed his arms: "Mr. Jiang and I are old friends. Don't underestimate him. You may not understand the group buying war, but... he is really scary."

 “Okay, I'll get it.”

Lv Zhichuan thought for a moment: "How about I invite Mr. Wu, who is holding hands, to come over and let's have a meal. Mr. Wu will show off when he hears the names of Jiang Qin and the group, and I will ask him to perform for you."

He Xiaopeng leaned on the sofa and pondered for a long time: "Mr. Lu may not know that there is going to be a lawsuit on Toutiao tonight."

Toutiao does not have its own news department, nor its own editorial department. Except for some "big event" news that is controlled by the content team led by Lu Feiyu, the rest are second-generation works by part-time college students.

These college students sometimes browse a webpage, or accidentally see a piece of news, and they will write an article and post it to Tonight's Toutiao.

There are also some people who are more able to fish in troubled waters. They quote a large number of original news in their articles and earn original income by porting them.

 This has resulted in the content and data of some manuscripts being infringed.

On Wednesday, Lu Feiyu received a lawyer's letter from Sohu News, specifying that six news articles under its sports channel and 13 news articles in the entertainment section involved infringing reprints.

 Sohu demanded a public apology from Toutiao and compensation of 350,000 yuan for infringement.

Tencent News then followed suit and pointed out that Toutiao had misappropriated their social news content, involving 63 articles and five contributors.

Of course, Tencent cooperates with Zhihu and Pintuan, so they did not submit a lawyer's letter.

This can also be regarded as a follow-up attack in the public opinion war.

 After receiving the lawyer's letter, Lu Feiyu found Jiang Qin immediately, but Jiang Qin was not surprised.

I often walk by the river without getting my shoes wet.

 They don't even have an editorial department, so it's only natural that this would happen.

"What should we do now?"

“It is not us who infringe the copyright, but the contributors. Even if we offer compensation and apology, we should not be responsible.”

The speaker was a supervisor hired by Lu Feiyu from a newspaper company, named Chen Qiong.

Jiang Qin glanced at him: "Why are you more capitalist than me?"

 “Thank you boss for the compliment.”

Jiang Qinxin said that the word "capitalist" is obviously a **** derogatory term. Why do you think it is a compliment? "Our part-time contributors are all college students. You asked them to compensate the 350,000 yuan. You didn't ask them to do it." life?"

Chen Qiong was stunned for a moment: "But they did make a mistake first. They stole other people's manuscripts to make money from us. This behavior is very bad."

“Young people all make mistakes, let alone I don't miss the three hundred and fifty thousand.”

Dong Wenhao frowned: "Boss, do we have to pay for this money ourselves?"

Jiang Qin nodded: "We will compensate the money and let those college students apologize, but not now."

“The deadline given by Sohu is three days.”

 “Send a sharp-tongued man to talk things out, and you'll be safe for a week.”

Jiang Qin looked at their puzzled eyes and spoke softly: "In a week, the optimized content creation platform Toutiao will be open to the whole society. We need more self-media creators to participate. This news should be considered very important." Good publicity.”

Dong Wenhao thought for a long time: "We take care of the creators. In this way, bad things become good things?"

“Yes, but in terms of supervision, we still need to strengthen our efforts to prevent this from happening again.”

"clear."

Lu Feiyu slapped the table: "Then let me argue!"

After hearing this, Dong Wenhao immediately said: "Forget it, I'll go. If you want to go, don't wait for three days. The court will probably be held tomorrow."

 Lu Feiyu: “Really?”

Jiang Qin glanced at him: "Fake, I guess the court will be held tonight."

 In the following period, Tonight Toutiao temporarily gave up the previously arranged promotion plan, settled the matter, and then sent people to negotiate with Sohu.

 The content creation platform called Toutiao has also begun to continuously optimize, striving to continue to simplify the already simplified threshold, and adding many tools that are beneficial to creators.

 In addition, Jiang Qin has increased investment in the algorithm laboratory, continued to expand, recruited talents in the field, continued to optimize the algorithm, improve accuracy, and avoid homogeneity and interconnection in the same field.

Some things are very popular when they appear, and the public will think that this thing is what it is.

 But in fact, starting from scratch is a very long process.

  (asking for monthly ticket)

 (End of this chapter)

Chapter end