Who Can Fall In Love After Being Reborn? Chapter 432

Chapter 432 is over, take off

The sun shines slantingly on the clouds, kicking off a new day with the morning light.

  The group-joining branch drove out vans one after another, taking breadmen one after another, and a team went to the forefront of the group-joining market, which is LaShou's current key business district.

There is another team, who is on the phone while riding in a car to fight guerrillas throughout the city.

“Boss Tang, do you still remember me?”

 “Are you... Manager Zhu?”

“Yes, after half a year, our business area has finally been laid out, and our in-depth cooperation agreement has officially come into effect.”

 The first to notice something was wrong were the employees of the public opinion department of Lashou.com. One of their important jobs is to monitor other competing websites.

On the afternoon of the 12th, an event called the Online Food Festival was suddenly launched on the homepage of Pintuan. The date marked for this event was to start in three days, and the entire event was 40% off.

Before the start of the food festival, the first wave of activities is to grab online coupons. Consumers can grab discount coupons, after-dinner raffle tickets, and even freebie coupon fragments.

 What does fragment mean?

 It means that several sheets can be added up to form one.

However, Jiang Qin's fragment gameplay is different from that of later generations. Their fragments can be used by several people together.

 For example, you drew three fragments, I drew two, and someone else drew four... Every twenty free fragments can be regarded as one.

  If everyone is having a dinner together, then a free coupon can offset 300 yuan. As for how to use it, it is entirely up to the consumer's choice.

  The lottery methods can be website prize pools, Zhihu lottery posts, group-joining fan groups, or group-joining official WeChat messages and mobile phone text messages.

The people from the marketing department printed out the event page and submitted it, which immediately made Lashou.com and Nuomi.com angry.

　　You just give out coupons when you give out coupons, instead of giving them out directly, you actually give out fragments? What kind of cool operation is this?

To be honest, Lashou.com and Nuomituan have done some zero-yuan eating and zero-yuan shopping before, just to attract consumers.

 However, due to cost issues, there are very few people who can actually get free coupons, and it is difficult to maintain the popularity. On the contrary, it is not as effective as the 40% off coupons and 30% off coupons.

 No matter how much they wanted to break their heads, they never thought that one coupon could be broken into twenty pieces, and everyone could grab it together.

 “The dog does a lot of things.”

“But this is also good news. It shows that group promotion can no longer hold on.”

 “Well, that's right.”

“They hold this food festival just to attract users, but it is equivalent to putting a target in front of us. As long as we provide targeted discounts for merchants participating in the food festival, less than 40% off, this activity will never continue.”

“That's right, after three days, the funds will almost come in. It's really the right time, place, people and everything is ours.”

 Organizing activities is the stage of attracting new customers. Choosing to do such an activity at this time shows that the local promotion of group grouping is indeed unsustainable.

 This means that their coverage will not be expanded during the event.

　　You can hit a fixed target with your feet.

 But what happened next was far beyond their expectations.

 Wednesday afternoon, the group-joining online food festival has reached its peak, and the first batch of merchants participating in the discounts were officially launched.

However, what no one expected was that these merchants were not within the current coverage of the group, but were spread throughout Shanghai, in every corner, even in their key business districts.

“Mr. Luo, Mr. Luo, something is not right, something is not quite right.”

"What's wrong?"

“The number of users who went online for the Group Food Festival...can't be said to be different from what we expected, it can only be said that it has nothing to do with it.”

　　The managers who received the notice quickly came to the conference room. At this time, the projector was turned on, and the first wave of merchants listed on the group food list were projected on the white curtain.

At this moment, everyone's eyes were wide open, with a sense of stunned horror.

This wave of listings are not all merchants that have signed contracts within their own business scope before joining the group, but some brand new chain catering companies.

These chain companies include local ones and out-of-town ones. They are all well-known brands in Shanghai, and they have their own exclusive stores in each district and business district.

 According to the coupon usage rules currently announced by the group, consumers who get the coupons can choose the nearest store to use them.

In other words, this group activity is leveraging the layout of these chain companies to extend its reach to all corners of Shanghai, except for some remote suburbs.

 At this time, there is no business area for you at all. In my business area, all consumers in Shanghai are participating.

"impossible!"

Robin slapped the table: "How many chain restaurants are there here? More than twenty, involving more than a hundred stores. This kind of scale cannot be completed in half a year. When did they discuss cooperation?"

As the land promotion manager, Wu Peng was the most familiar with the entire front line. He immediately said: "In the past week, all of them have been running land promotion. This can only be magic."

“Unless they also have a team hidden in the dark that is responsible for negotiating chain brands.”

"That's impossible, the time is too short. The last time we went to talk to Hilton, it took four months to negotiate. They wanted to go the high-end brand route, and they didn't agree to the price reduction at first. They felt it would undermine their high-end products. Positioning image.”

At this moment, Cui Yiting, who was sitting on the right side of the conference table, opened her mouth wide. The five characters "Landuan Food Festival" seemed to have turned into needles and pierced into her brain, making her whole head start to buzz. ring. This is not the first time she has seen a group food festival.

 But she never imagined that this thing would be like a boomerang, flying out and then hitting back hard.

“These cooperative brands were negotiated with us when Lashou.com first came to Shanghai...”

Cui Yiting took a deep breath and immediately opened a compressed package sealed in the D drive. It was some information from the Sui Xin Tuan period.

 She found the folder marked with the last time period, then opened the photo library and rummaged through it, finally picked up the notebook and connected it to the projector.

 The picture on the screen was changed to a photo, showing a huge group food list.

“At that time, Lashou had just arrived to open up the Shanghai market, and was led by Mr. Kang's team. Their entry route was similar to that of today's grouping, but because the surrounding university towns were all within the business scope of grouping, they were targeted by grouping. On."

“At that time, Mr. Kang wanted to clean up this area and sent many specialists to go to the market and negotiate with merchants.”

“They helped those merchants deliver goods and set up stalls, but they didn't know they had been defrauded until after the sign was put up. What they helped set up was always a group-based offline food festival.”

"Mr. Kang...maybe he felt too embarrassed and didn't tell anyone about it. Only those of us who have worked in the first-tier market know about this."

“At that time, I also joined in the fun and went to visit this food festival. I organized a group to provide them with venues and publicity without charging any fees. At that time, many brands signed their food festival cooperation agreements for the student market.”

“Later on, LaShou.com and Nuomi.com continued to target Suixin Tuan. At this time, Pin Tuan organized three food festivals in the university town.”

After Cui Yiting finished explaining what she knew, there was no brain at the scene that was not confused or numb.

The direction of the world line is dynamic and multi-directional, not single. Cui Yiting's words are very simple. You don't really think that when Nuomi and Lashou are targeting Suixin Tuan, Pintuan will always stay in the university town. Didn't do anything?

 Three minutes later, the managers who were frozen in place came to their senses and looked at each other, speechless for a long time.

In other words, Pintuan held an offline food festival and used the overall consumption power of the university town to attract many chain catering brands.

 From fast food and fried chicken to hot pot and restaurants, they all took the initiative to find them.

Why?

 Because although college students are poor, they really dare to spend money when they have it.

 After the food festival, all brand merchants have received a rapidly increasing number of customers, allowing everyone to taste the benefits.

And the group did not sign a contract with them in the name of online group buying, but instead signed a cooperation agreement with them as a separate project of the food festival.

 Now, the food festival has moved from offline to online, and all offline stores have become their online channels.

Wu Peng suddenly raised his head: "This will make it difficult to fight..."

If the business scope of the group is still small, then a 1.2 million event will definitely give them a serious blow.

 But now they are scattered in every corner, how do you deal with them? If there is a price war all over Shanghai, this 1.2 million is enough to do anything.

“We can only wait until their activities are over.”

“After the event, their local promotion team took a break again and started pushing hard again. Do we have to wait for them for another week? What else are we doing? Just give up the market.”

Robin was silent for a while and then said: "Actually, we don't need to follow this group-building process. What do you think?"

 Cui Yiting was silent for a moment and then spoke: "There is really no need to keep an eye on the new business areas of the group. Our activities only need to block their key business areas."

Wu Peng nodded: "Yiting is right. We will just pretend that this event has never happened before. We will still target Yangpu and Huangpu. We will start now as we planned before."

"Yes, we still have a chance. As long as we severely damage their main business area, the group will not be able to survive."

“In the end, it's just a small website. They confused us with their speed at first, but as long as we keep an eye on their core, we can still win with one blow.”

 After the afternoon meeting, everyone no longer focused on the group's movements. Instead, they focused on planning beheading activities and intended to inflict heavy damage on the group.

 But not long after, something even more surprising happened to them again.

 They found they had no chance.

 On the evening of Friday, the food festival had just begun, and the activity of collecting free food coupons began to become popular among young white-collar workers.

 Humouring has signed so many merchants in the early stage, and at this moment, it finally ushered in a promotion for user groups.

What caught Lashou.com off guard was that the number of merchants participating in group shopping was still growing rapidly, with no sign of stopping. In just two days, the number of participating stores in the online food festival exceeded 200.

Moreover, in addition to the food section, the basic base of group sharing is still expanding infinitely.

For example, several major business districts in Xuhui have always been areas that major websites focus on. However, at the same time as the food festival started, several of the most popular stores in these business districts were inexplicably closed, and even a few They also took the initiative to refund the settlement fee.

 At the same time, several movie theaters, KTVs and other entertainment venues also gave up their cooperation with Lashou and Nuomi and officially entered the group group business.

 After receiving this news, everyone on Lashou.com was immediately confused.

 In a complete commercial district, catering and entertainment are very important, because they are powerful tools to drive passenger flow. Without their presence, the passenger flow would be reduced by more than half.

 For group buying websites, these stores are also the key to increasing daily activity.

They were already prepared to give the group a heavy blow, but what they were waiting for was a heavy blow from the group. This was something that no one expected.

 Do you think group activities mean things will slow down? No, it is preparing for a grand take-off, like plucking onions on dry land.

 (End of this chapter)

Chapter end