Who Can Fall In Love After Being Reborn? Chapter 433

 Chapter 433 is broken, this high-end game!

 At the weekend, Shanghai ushered in a warmer day, and group-buying activity posters were posted at designated stores in various business districts.

In addition, they also distributed no-smoking signs with group buying logos, toilet guides, caution signs for skating to merchants and shopping malls along the street, and gave away tissue paper with the group buying information printed on them in shopping malls.

This meticulous advertising model has been used since the Zhihu era, and this time it has gradually brought the group-joining into the eyes of more people in a subtle way.

At this time, competitors are still worried about the closure of stores one after another.

 “What is the situation with those businesses that suddenly closed their stores?”

“They said that the volume of orders on the group booking side has been too large recently and they are too busy, so they can only reduce the number of channels for obtaining orders.”

“So they closed our channels? What kind of reasoning does this make?”

 Geng Yong, the marketing manager of LaShou's Shanghai branch, was in disbelief. He had been cursing all morning. The broad and profound Chinese essence surrounded the entire marketing department, so scared that the employees did not even dare to raise their heads.

 When a merchant closes a store, the first person responsible is the marketing manager. At this time, Mr. Geng is already sweating profusely.

Since the beginning of the year, Suixin Group has taken the first shot in the group buying war, taking the lead in igniting the first fire with overwhelming advertising.

 In the first two rounds of competition, their biggest consumption was actually the advertising war.

 At that time, the role of local promotion was insignificant in the eyes of various group buying websites, because they felt that the efficiency of local promotion was too slow. At that time, all websites relied on a variety of advertisements to attract merchants and users.

 Because everyone is burning money to fight for speed. If there are widely publicized channels, who would be willing to go from house to house.

 Facts have proven that spending money on advertising is indeed faster than local promotion.

 Many websites relied on advertising to capture waves of the market. At that time, merchants who signed up to open stores for the entry fee could line up from the door to the second intersection.

Even, in order to outpace competitors, many employees operate privately, allowing merchants to settle in first and then make up for agreements.

Even signing on behalf of others and fake signings are common. After all, you have policies from above, and I have countermeasures from below.

Facts have proved that this approach is indeed very fast, otherwise, Lashou.com would not have gained the reputation of being good at fast breaks.

However, the quality of the merchants signed in this way is mixed.

There are even speculators who open stores specifically to get settlement fees, and they all tasted the sweetness of that crazy speed war.

In addition, after Kang Jingtao won the Shanghai market, he was immediately transferred back to Kyoto for promotion and fortune. The Robin team that took over subsequently spent a long time on stabilizing the situation.

 As a result, they did not conduct detailed research on the channel's return on investment, merchant sales, including customer flow sources, and consumer types.

 At first, they didn't see anything wrong with this.

 Because the entire market belongs to them, and without strong competition, who would be idle to dig out their own problems.

But as the group launched one store after another, Geng Yong compared their activity lists and discovered that those stores were all traffic harvesters for a block or even an entire business district.

 Do you think that without this merchant, only their order volume will be reduced?

 No, that will have a chain reaction.

 Without a milk tea shop, even the shop selling dog food next door will be affected, and today's handles are suffering from such torture.

"manager?"

"What's wrong?"

“Mr. Luo asked you to come to the third floor for a meeting. The other managers are already here.”

 “I understand, you go and do your work first.”

 The secretary at the door was wearing high heels, with a timid and cautious expression on her face.

 In recent times, the frequency of losing temper among department managers has increased significantly, which has also made secretarial work very difficult.

Geng Yong pushed his chair, picked up his suit jacket from the chair, walked out of the office and entered the conference room.

 At this time, the conference room was full of people, and there was a copy of the contract on the projector. At the same time, there were other copies of the same contract on the conference table.

Robin was sitting sideways, with one hand on the conference table, and his entire expression was dark.

 “Mr. Luo, I'm here.”

“Old Geng, please sit down and take a look at the contract in front of you. We will have a focused discussion later.”

Geng Yong sat on the chair, held the contract on the table in front of his eyes, and found that the cover said "Pintuan.com Deep Cooperation Agreement."

 He reached out and opened the agreement and read a few pages. His eyes gradually widened and his expression began to become astonished.

 A large number of chain brands suddenly popped up at the food festival. At that time, no one knew how to do group shopping. It was Cui Yiting who told them the answer.

Now, some top merchants are suddenly turning to group shopping, closing their stores and taking a break. The answer lies in this agreement.

"Mr. Wu got this contract from a friend's store. Now, we finally know why those merchants suddenly only provide online services for group booking." "They started investigating the largest traffic in each business district early in the morning. , the merchant with the best reputation.”

“At that time, the market in Shanghai was still open to Suixin Tuan, but Pin Tuan secretly signed a gambling-like cooperation agreement with those merchants, which can also be regarded as a disguised exclusive agreement.”

"They gave 10,000 yuan to the selected merchants and promised to use half a year to expand the business circle in Shanghai. If they can't do it, they won't get back the 10,000 yuan. They will treat it as a free gift. of."

“Hey, let me ask you, if you are a merchant, are you willing to accept it? The odds are 50-50, and you will get 10,000 yuan for nothing.”

Hearing Robin's voice, all the managers in the conference room fell silent.

This amount is neither big nor small, but if it involves giving it away for free, it really touches the greedy nature deep in the human heart.

“Of course, it won't be free if it is rolled out, but if it is rolled out, then the contract will officially come into effect, and the contracted merchants need to give priority to group orders.”

“Now that their activities have started and the contract has come into effect, the number of online orders for group bookings has surged, and all contracted merchants have given up on orders from Lashou.com.”

“Look at the signing time of this contract. In May of this year, group shopping had just taken over the university city market in Shanghai, and the business was not even stable. They actually laid such a foreshadowing.”

“What about us at that time? We didn't even have a strategy plan for the Shanghai market.”

“So, the group did not regard us as opponents at all. They pushed us all the way and made it clear that no matter who it is, whoever blocks and hits whomever.”

Hearing these words, everyone felt as if they had fallen into an ice cellar, as if a chill shot up from the lower end of their spines and hit their heads.

When Pintuan first announced that it was stationed in Shanghai, everyone was shocked by the sudden appearance of the underground push army. At that time, some people speculated that Jiang Qin had been training this team for the past six months in order to backhand everyone when they were sinking. Capture first-tier markets.

No one believed it at all at the time.

How can he see from the beginning to the end of the year? Why did he bury the foreshadowing so deeply?

 But when this contract was exposed, some things had to be admitted.

　　While everyone is quarreling and quarreling with each other, there is a naughty website that is constantly stealing cards and getting both bombs into its arms.

  If the group buying war was still a primitive money-burning war before December, then the series of operations of Group Buying in Shanghai brought Lashou.com into a high-end game.

 But when he entered the high-end poker table, La Shou found that he didn't even have any cards, and he didn't even have any money.

 “Are you still doing activities?”

"It's useless to do it. The current group fight can no longer be stopped. Even if we take out all the 1.2 million in one go, it will be equivalent to wasting money."

Listening to everyone's discussion, Robin suddenly waved his hand: "The funds have been approved, how can we do it without using it? When the market is lost, when we report to the headquarters, are we going to say that we didn't do anything because we felt we couldn't beat it? ?”

 Hearing this sentence, the conference room fell into silence again.

 You can't stop it if you can't, but if you really do nothing, it will be more difficult to defend yourself when you are held accountable by the headquarters later. This is the law of the workplace.

 But if you do it but fail to do it, your sin will be lighter. This is called hard work without merit.

“Mr. Luo, I have arranged for specialists to conduct market research. We can screen out a group of merchants with large traffic and who have not signed in-depth cooperation agreements, and organize an event around them.”

Geng Yong put forward his own opinions and views. This was also the remedy plan he came up with after seeing online merchants go out of business one after another.

Robin nodded after listening: "That's a good idea. When will the list come out?"

“We should have a batch ready before get off work this afternoon.”

Robin looked at Cui Yiting: "Manager Cui, the funds for the event will be handed over to you. You can quickly make a plan based on the list provided by Manager Geng."

 “Okay, Mr. Luo.”

Cui Yiting nodded, then looked at the copy of the "In-depth Cooperation Agreement" in her hand, her eyes becoming a little complicated.

 The Sui Xin Tuan they created was originally the largest group buying market in Shanghai, but when they got in touch with each other, they were immediately beaten to pieces.

But today's group fighting is not as big as the Suixin group, but Lashou.com can fight back and forth, and it is almost impossible to parry. She feels like she has been hit by dimensionality reduction, and she has a deep affection for the college student. of fear.

At about five o'clock in the afternoon, the specialists from the marketing department came back. They took the time to compile a list and submitted it to Geng Yong.

So, the Shanghai branch of Lashou.com worked overtime and held another meeting.

“Although group-joining has won many popular merchants, there are still some who don't like it. This is the list we have compiled. You can take a look.”

"Meiye KTV, Dadi Cinema, Yunshui Spa, Wagyu BBQ, Xianhui Beef Brisket Hotpot... Oh, by the way, there is also Xitian Milk Tea. This milk tea shop has a lot of customers, and it is currently doing a new product launch event, which is operational The space is not small.”

“The most important thing is that these brands that have not signed in-depth cooperation agreements are also traffic harvesters in major business districts.”

 “This is our opportunity.”

Geng Yong deliberately used a pause to highlight an emphasis.

 (End of this chapter)

Chapter end