Who Can Fall In Love After Being Reborn? Chapter 401

Chapter 401: Front University, holding hands is prohibited

Lu Feiyu quickly bought the popsicles. The three of them squatted at the door and chatted while looking at the freshmen coming and going. I couldn't say they were vulgar, but they didn't look like good people.

Dong Wenhao and Lu Feiyu were not as thick-skinned as Jiang Qin, and they always felt uncomfortable being looked at by the freshmen with strange eyes, but Jiang Qin would not let them go.

 “Why are you shy? Look back at anyone who looks at you!”

 “Good boss.”

After Dong Wenhao heard this, he immediately looked back. As soon as his eyes dodge, he turned into the school girl who was looking at him.

Jiang Qin smiled while holding a popsicle in his mouth. He said to himself that these two guys had always been responsible for online content and were lacking in social aspects. They were commonly known as thin-skinned. So Jiang Qin had an idea and planned to use this to exercise their shame. .

 Because only by practicing your thick skin can you be able to stand alone without fear of other people's eyes.

 This is called talent cultivation.

Jiang Qin also asked them to get QQ accounts for new students. If they want a girl, they must have five to pass, while if they want a boy, they only need two.

“I plan to open up the browsing rights of Toutiao in the middle of next year, cancel the restrictions on student status, and create an independent forum. Feiyu, you must prepare well. This is a very important part of our later strategic plan.”

 “Okay boss, I will work hard to do a good job in this sector.”

“Okay, you guys go and ask for your QQ number. I'll go to Zhihu's booth to check it out.”

Jiang Qin stood up and walked towards the school with his hands in his pockets, as if he didn't know what his opponent was.

 The date when freshmen are admitted does not have much significance to society, but it is of great significance to Jiang Qin.

 Because Zhihu and Pintuan are currently doing business in university towns. To put it bluntly, the beginning of the semester for freshmen is equivalent to the New Year's Festival for campus businesses.

 So Zhihu started setting up booths in various university towns from the day before. There were colorful brochures on the tables, as well as accurate and exquisite Q-version school maps.

There was also a "Zhihu Group" wearing blue vests at the scene, distributing Zhihu brochures to the new students, and providing road guidance for the new students who were unfamiliar with the environment, striving to enable every new student to have a good impression of the school before they have a good impression of it. Zhihu campus has a good impression.

 In addition, the content team that Dong Wenhao is responsible for also took this time to start guiding the topic of "freshmen enrollment".

 For example, which cafeteria has the best food, which barber shop has the best craftsmanship, and a list of the top ten things you need to buy after entering school.

In addition, they also collected the so-called top ten rumors in the school, a special issue on school gossip, a guide to the moral lowlands in the school, as well as a large classification of college trivia and the differences between college and high school, just to cultivate students in the most boring stage of military training. College students' habit of browsing Zhihu.

To be honest, the minds of these freshmen are still stuck in high school.

 You ask ten people about what college is like and how to live independently, and nine of them will turn a blind eye.

Especially for some people, it is inevitable that they will not get used to leaving their hometown suddenly.

Zhihu is providing them with practical and emotional value, and is also working hard to help them integrate into the new learning environment.

Facts have proved that this is an extremely effective method, because in just one day, the number of registrations and daily activity on Zhihu began to skyrocket, even faster than when we did the online school spending competition.

Of course, these online topic areas and offline color pages are all part of soft advertising, because half of the content is accompanied by group-building soft marketing content.

For example, this post is introducing you to a barber shop, and there is a discount coupon jump link below...

Using Zhihu to gather traffic and seamlessly support group building, Jiang Qin's team has been very good at this industry chain.

So, even if some group buying websites take a fancy to the university market and come with a bang, in the end they can only get a whiff, but they can't do anything else.

In addition, in addition to Zhihu's iconic blue vests, there are also many yellow vests at the opening of the school, which are also very eye-catching. These people are all former local push employees, that is, those bread people who have killed all the invincible pushers in the world. .

 Cooperating with Zhihu's offline booths, they often help new students and their parents lead the way, carry luggage, and distribute mineral water. They also hope to win an innate favor in the early days of the semester.

 Zhihu: A campus forum used by college students across the country

 Hand in on group buying, you can save money and worry.

Newly admitted students may not be able to remember where their dormitory is, but they will be able to memorize these two advertising slogans within half a day.

In addition to these advertising-based marketing, in order to cater to the activities of the new semester, the group has recently taken off some general discount coupons for the entire site. Instead, it has teamed up with Xihan Heqing and merchants who have signed in-depth cooperation agreements to create a Targeted discount coupons.

 What is orientation?

 It means to centralize traffic and introduce it to designated stores or products, and requires merchants in various places to place offline promotional signs for group shopping and Zhihu in accordance with group buying regulations.

 If the traffic of ten people is divided into ten companies, it will be insignificant, but if the traffic of ten people is divided into one company, it will definitely highlight the prosperity of the group sharing business.

Therefore, from the dormitory to the campus gate to the off-campus business district, Zhihu and Pintuan are like a huge network and a high wall that no freshman intends to let go.

According to Burger King's recent marketing report, since the first phase of joint marketing, their market share has expanded by 1,200%, and this quarter's net profit has exceeded the total previous investment.

 So, this was not a victory for Jiang Qin alone, but a great victory for the entire Linchuan merchant gang.

Many owners of local brands in Linchuan are discussing whether to build a statue of the God of Wealth for Jiang Qin and keep it at home.

“What are the little people on these coloring pages, maps and daily necessities?”

"That is the Q version of the anthropomorphic image of Pintuan and Zhihu. It represents the good friend relationship between Zhihu and Pintuan. It was inspired by the newly installed Haier air conditioner in my home. The entire design and molding were made by Xuemei. How about it, not bad Bar?"

“Isn't this... you and Feng Nanshu?”

At the publicity booth on the main campus of Linhua University, Gao Wenhui, who came to help specially, held up a campus map and pointed at the two little people in the lower right corner with a suspicious expression on his face.

These two villains are both Q version, one is a boy wearing blue short-sleeved shorts, and the other is a girl with a ponytail and a light yellow dress. Although they are Q version, many details are eye-catching. They all look familiar, such as their hairstyles and facial expressions, and one of them looks dumb.

 Another example is some small accessories, watches, jade bracelets...

These details all explain who the two people holding hands are.

After hearing this, Feng Nanshu showed a curious expression, and then leaned over to take a look, his eyes were lively and moist.

 At the same time, Song Qingqing, Jian Chun, Jiang Tian, ​​Cao Guangyu, Ding Xue, Ren Ziqiang, Wang Linlin, and Zhou Chao all came over.

The new semester had just started, and they had nothing to do in the dormitory, so they came over to help. When they saw the villain Gao Wenhui pointed at, they each had their own judgments in their hearts.

 “It's just the two of them!”

“No need to ask, that watch is so pretentious, I will never forget it.”

"envious…"

Jiang Qin didn't hide it either: “The prototype characters are me and Feng Nanshu, because the relationship between Zhihu and Pintuan is like the two of us.”

Gao Wenhui raised her eyes and glanced at him: "No, it's inappropriate to say that Pintuan and Zhihu are good friends. In our minds, Pintuan and Zhihu are obviously from the same family."

 “Aren't you **** afraid of diabetes? Is this possible?”

At this moment, two freshmen students came over, flipped through the leaflets, and whispered among themselves.

 What is the relationship between Pintuan and Zhihu? I saw their logos together all day today.

The more knowledgeable school girl next to me said, Oh, you ask this, these two websites belong to the same company. Jiang Qin chuckled, without comment, and then looked around. He saw childishness and innocence, as well as curiosity and yearning on the faces of the freshmen walking around the school.

 A lot of time does not make people feel happy when experiencing it in person, but when he looked back, he was shocked to realize that he had been practicing for three years.

“Time flies so fast. I'm already a junior in college, and I still feel like I haven't learned anything, haha.”

Jiang Qin had a shy face, not blushing at all.

 Cao Guangyu spat at him: "The courses you have taken in the past three years combined are not as long as a short movie."

Ding Xue looked at him and her eyes became serious: "What little movie?"

“Um, have you watched Pleasant Goat and Big Big Wolf: The Tiger is Strong? I didn't watch it during the Chinese New Year, I just watched it recently.”

After Ding Xue followed Cao Guangyu to meet his parents, his identity and attitude changed obviously, and he began to have the temperament of a housekeeper. Cao Guangyu especially liked to listen to her, and it must be said that one thing was reduced to another.

In addition, Ding Xue really didn't expect that Cao Guangyu was really a rich second generation, and he still feels dizzy even now.

 “Let's go, it's already afternoon, let's go have a meal together, I'll treat you.”

Jiang Qin took people out to eat, and in Pudong, Shanghai, there was also a dinner party going on that determined the direction of the group buying market.

 There were two main people participating in this dinner, one was Chang Song, the marketing manager of Nuomi.com, and Kang Jingtao, the marketing manager of Lashou.com.

 Common Song is a bit unknown. After all, Nuomi.com's market journey has been very bumpy, and it has not yet established a base camp, so there has been no room for his talents to be used.

 But this time in the attack on Shanghai, Changsong really shined and its business level was fully demonstrated.

Kang Jingtao has long been famous in the circle of group buying websites. After all, during the rise of the market, he was the one who single-handedly promoted Xu Wanshi's rebellion and poached Suixin Group's Shencheng team.

 The two met here for the purpose of dividing the Shanghai market into regions.

 Because the gap in the Shanghai market has been opened, and the two websites have successfully settled in, now it is time to consider the later strategic plan.

Because doing the market requires burning money, their first step is to burn out the existing market of Suixin Tuan. If the regions are not divided in a targeted manner, the two people may not have burned the money on Suixin Tuan, but they may have to burn it on each other. .

“I'll do Area A. We've already signed up a lot of merchants here.”

 “Okay, then you can do it.” Changsong nodded.

Kang Jingtao pointed to another area: "The prosperity of area B is about the same as that of area A. I'll leave this to you."

Chang Changsong thought for a long time, and finally waved his hand modestly: "I'll give you area B, and I'll give you area C. We want area D, area E, and area F."

"oh?"

Kang Jingtao was a little surprised, because the areas selected by Common Pine were not as prosperous as the three areas he gave up, which made him a little shocked.

 Why do group buying companies have to seize first-tier cities from the very beginning? It is precisely because of the highly prosperous market that the group buying business can be supported.

Then the business districts of first-tier cities have become a battleground for businesses, but people don't want anything, which makes Kang Jingtao, who is used to playing dirty tricks, a little embarrassed.

 “Brother Chang, are you sure?”

“I...I'm sure, we just need DEF. LaShou is the big brother in the industry. You should do better than us in ABC area.”

Kang Jingtao smacked his lips: "Isn't this too embarrassing?"

Changsong waved his hand and said, "That's it. Mr. Kang, you don't have to be polite to us."

 “Then…then it's better to be respectful than to obey orders.”

After Kang Jingtao finished speaking, he couldn't help but muttered in his heart, thinking that your mother is really evil. When did Nuomi.com become so easy to talk to? It's better not to pick the ordinary ones.

 And Changchun Song also has his own thoughts. Damn it, ABC is sandwiched between the four largest university towns and is surrounded by gangsters who know how to grab hands. You can go.

LaShou.com has never worked in the Shanghai market, but Nuomi comes from Shanghai.

Looking at Kang Jingtao's face that looked like he was taking advantage and wanted to laugh, Chang Changsong immediately added: "Mr. Kang, the choice is finalized. None of us can regret it."

 “Okay, okay, no regrets, absolutely no regrets.”

 So the next day, the local promotion employees of the two websites carried out separate actions and started local promotion in the designated areas.

but…

 The progress on Kang Jingtao's side was not smooth.

 What is the business model of group buying websites? The first step is to sign up merchants in this area and establish an online business district, and then attract consumers through flyer advertisements.

Their market specialist reported that, except for the targeted large shopping malls and living areas, other merchants were unwilling to sign contracts with them, especially the recently popular fast food brand Burger King, which united surrounding merchants to openly boycott Lashou.com .

 Several other popular brands, such as Helilao, Xitian, Green Pepper Grilled Fish, Snack Convenience Store, Weiner Hotel, Mr. Xianhui, etc., have all shown a very resistant attitude.

Linchuan's brands all relied on Zhihu to get out of the country, so the area around the university town was the area where their industries were most concentrated. As a result, Lashou.com suffered a setback at the beginning.

　　OK, OK, if you don't sign, you won't sign.

But does Suixin Tuan have such great business appeal in Shanghai?

Kang Jingtao thought about it for a long time but couldn't figure it out, so he decided to put the existing merchants on the shelves first and start the business first. After all, he came here with a military order, but he wanted to make some achievements first to show to the headquarters.

 As a result, he was beaten.

According to a front-line marketing specialist, they distributed flyers along the way, but as soon as they reached the gate of a school, they were scolded.

 Can I bear this? I **** the group buying website Big Brother Lashou.com, and then I was pushed to the ground.

“Mr. Kang, they said that in front of the university, it is forbidden to hold hands.”

Kang Jingtao's temper was rising: "Who? Who hit me?"

 “I looked at their ID card, it's 24 coupons.”

Kang Jingtao thought to himself, what the hell, I didn't hear that 24 Coupon was doing business in Shanghai. Aren't they competing with Wowo.com for the southern market? Where the **** did these gangsters come from?

 Five days later, Changsong's side had another great victory. All four small markets had been eaten up, while Kang Jingtao's side was frustrated at every turn and could not move forward.

 At this moment, Kang Jingtao suddenly realized what the problem was.

 Damn it, if Changsong is so polite and insists on giving me three economically prosperous markets, does he know something?

 (End of this chapter)

Chapter end