Who Can Fall In Love After Being Reborn? Chapter 382

Chapter 382 Let's do it

“Welcome to this episode of Focus on Entrepreneurship. This time, the guest we invite is Jiang Qin, the first Learning Star of Linchuan University and a famous young entrepreneur in Linchuan.”

 “Jiang Qin, hello.”

“Hello host, hello everyone in the audience, I am Jiang Qin.”

“Let's talk about Zhihu. It is said that so far, the number of Zhihu users has reached tens of millions? The average daily active volume is also around three million?”

“Yes, Zhihu has become the largest campus social networking site in China.”

"how did you do it?"

“I think the reason why Zhihu Campus is successful is ultimately because our team is composed of college students, and we understand better what college students need.”

“I heard that while you founded Zhihu Campus Network, you also established a group buying website called Pintuan? The group buying industry is so popular across the country now. Is there anything you want to share with everyone?”

“The founding of Zhihu encountered a period of funding shortage in the mid-term. The plan for group building was determined during that period. Only by monetizing traffic and feeding back Zhihu can we get to where we are now step by step.”

“In other words, Tuantuan is a tool used to raise Zhihu. Can it be understood this way?”

“Well, the emergence of Tuan Tuan has indeed nurtured Zhihu in a certain sense.”

“Now that group buying is so popular across the country, do you have any plans to continue this project?”

“There is no such option in the current plan. After all, I am only a college student and my ability, financial resources and energy are relatively limited.”

 At the beginning of April, the sky outside the window was gloomy, and the light rain continued since the morning. The whole Linda looked like a spring rain.

At this time, the canteen of Linchuan University was playing a video of Jiang Qin attending a news interview some time ago.

In the picture, the star of study is sitting on the sofa in a suit and leather shoes, chatting with the female host in black stockings, with a modest and kind smile on her face.

 “Damn, look, I'm so handsome!”

 Cao Guangyu felt very uncomfortable: "You are so handsome, I have been so **** thin during this time."

Jiang Qin looked at his plate: "Then this chicken drumstick..."

“Don't even think about it, even if I can't eat it, I will eat it!”

Jiang Qin's cunning plan failed, so he could only raise his head and continue to watch the TV in the cafeteria, admiring his every move.

 In addition to attending classes during this period, he also accepts interviews every day. Because the group buying craze has started, the host will more or less ask about group buying during interviews.

 After all, in their view, there are so many people doing group buying now, so Jiang Qin, who started building a group buying system as early as 2008, should have a lot to say.

Jiang Qin usually replies that I am a student, I have no money, and I am afraid.

 Everyone understands his mentality, because the current group buying market is really terrible.

 So far, there are more than 600 group buying websites in China, and there are various group buying advertisements, which are featured in various TV programs.

 From March to April, after a month of competition, several group buying websites have become somewhat famous.

 First of all, there is Lashou.com. With abundant funds and various publicity campaigns, it has quickly entered the market of the four major first-tier cities and continues to encroach on the number of merchants.

Secondly, there is Suixin Tuan, known as “the first group buying website in China”. They adopted a sub-site cooperation model and dispatched people in every city. The number of team members exceeded a thousand in an instant, with employees all over the world.

Then there is Wowo.com, which uses a more avant-garde approach, which is to cooperate with communication operators to send advertisements directly to users' mobile phones.

 In addition, the coupons purchased by users on Wowo.com will also be sent to their mobile phones via text messages, opening up a consumer era where users can enjoy discounts by showing the text message code.

Thinking back to the beginning of March, each of these group buying websites still had its own territory. Although they were eager to expand externally, the focus of their business was to stabilize their own territory.

 But it didn't take long before the market reached saturation, and hundreds of companies fell into a melee without any surprise.

How to fight? Burn money.

Advertising is already full, so retaining users has become the top priority.

 You get a 20% discount, right? Okay, I'll give you a 30% discount, right? Then I'll get 60% off.

In this way, it lasted until April. Lashou.com directly offered a 40% discount, and you can also enjoy an additional discount by joining their membership plan. It was like a free gift, and the happy consumers couldn't close their mouths. They said this to their hearts. Does it fit?

But the problem is that if you give a discount, he will also give a discount. Users simply follow whoever is cheaper, and there is no sense of belonging at all.

Then can you stop the discount?

 No, because if you stop discounting, you won't even have any hair left.

As a result, this battle for the market has evolved into a war of capital consumption, and using money to exchange for the market has become an unspoken rule in the industry.

But this kind of empty consumption is destined to not last long, so the most popular group buying websites are trying their best to raise funds and try their best to outlast each other.

 At three o'clock in the afternoon, the light rain has not stopped and the temperature is slightly cold.

In the passenger hall of Linchuan Airport, Jiang Qin held two bouquets of flowers and received the Wei Lanlan team and the Sunai team who had returned from Kyoto.

After being out for two months, all of them have lost weight, but their eyes are extremely bright, and they can tell that they have gained a lot.

 “Thank you for your hard work, everyone.”

 “Every boss who doesn't work hard should do what he should do.”

 “Let's go to Juxian Tower, I will pick up the wind for you.”

 Coming to Juxian Building from Linchuan Airport, the accompanying staff were arranged to move in next door. Jiang Qin, along with Wei Lanlan and Sunai, entered the box specially reserved for them in Juxian Tower.

 After entering, Wei Lanlan took out a contract from his bag, which was an exclusive licensing agreement from Amap.

Sunai also took out a notebook, which contained her inspection records in the ocean supply chain and her thoughts on the commodity management system.

After reading through it carefully, Jiang Qin raised his lips and said, "Half the battle is won. I'm scared for them."

 “What should we do next?” Sunai couldn't help but ask.

 “How long does it take to build a commodity management system?”

“I have sorted out the ideas, but it will take me about three months to make a mature product.”

Jiang Qin nodded: "What about the lbs connection?"

Sunai thought for a while: "If the two projects are to be done together, I don't know how long it will take." "Can it be completed before the end of the year?"

“This is no problem, there are still nine months until the end of the year, which is more than enough.”

Jiang Qin looked at the date: "It's almost time. Let's do something big. The sense of ceremony should match. Lan Lan, help me book a room at the Longkai Hotel. Call the branch managers over and let's work together. Have a meal.”

 Good guy, Long Kai has made arrangements. Wei Lanlan knew that the boss was serious about it, so he nodded immediately: "Okay, I'll make arrangements when I get back."

“There's no rush, let's eat first, Nanako too. Eat more good food to supplement your nutrition. Your work is the top priority in the mid-term development of our group.”

  The most important thing? Sunai thought for a while: "Boss, give me a glass of water."

 Wori, this female programmer surnamed Su is a bit frivolous! Jiang Qin muttered in his heart, then quickly poured a glass of water for her and offered it to her.

 After returning from Juxian Building, Wei Lanlan sent party notices to supervisors at all levels via email, while Jiang Qin started to stay up all night thinking about the details of the promotion and preparing for tomorrow's troops and generals, almost staying up all night.

　　It wasn't until six o'clock in the morning, when it was almost dawn, that Boss Jiang climbed into bed to catch up on his sleep. When he woke up again, it was already three o'clock in the afternoon.

Seeing that it was not long before the banquet started, he washed and dressed and planned to go out.

After learning that Jiang Qin was going to the Longkai Hotel, Master Cao and the others followed him no matter what. In the past few days, the cafeteria was full of news about Jiang Qin, which made him unable to even eat. Now he has lost weight. Now listen to He said that he was going to Long Kai and wished he could fly over and give him a slap in the face.

"It's not impossible to have a meal, but you have to sign a confidentiality agreement." Jiang Qin laid out the conditions.

“Sign it, I'll give you a slap in the face, and I'll sign even the prostitution agreement!”

Cao Guangyu slapped his chest loudly, and then asked: "What is a confidentiality agreement?"

Jiang Qin glanced at him: "Forget it, I can't explain it. You'll know when we get there. Are Lao Ren and Chaozi going?"

 “Go, you've never eaten at the International Hotel, this is definitely not to be missed!”

 In fact, eating is not the focus of today's banquet, but the meeting is. No matter how much you order, it will be a waste, so Jiang Qin simply called Feng Nanshu and his friends to the dormitory.

 This is called riding a bicycle to go to the bar. You should save money and spend money.

At around six o'clock in the evening, it was getting dark, and a large number of people gathered in the lobby of Longkai International Hotel.

The manager in charge of security rushed over with a team of security guards and stood guard on both sides of the hall door. Later, the core employees of 208 and the supervisors of each branch arrived one after another. They found that they could only enter after signing a confidentiality agreement.

Seeing this formation, everyone was a little uneasy, thinking that something big was going to happen today.

 As soon as everyone enters the hall, the projection prepared in advance will start playing the video.

The first half of the video shows the growth of group buying websites every month, the middle part shows the various advertising and marketing done by these group buying websites, and the second half is a pie chart of the share of these group buying websites in various cities.

This video is not exquisite, even a little rough, but the advantage is that it is intuitive and many things can be understood at a glance.

 Everyone stood in the splendid hall, and after watching it for a long time, they were shocked in their hearts.

To be honest, they also know that there are many group buying websites on the market, but no one can imagine that there are so many. Moreover, the battle in the four major cities is so fierce. It is obviously as if the eyes are red with blood. It is simply terrifying. Extremely.

At this moment, Jiang Qin walked onto the stage, holding a microphone in his hand, and waved to Wen Jinrui, and then the TV turned off.

“Group buying websites have become very popular recently, and everyone should know about it. Even if you don't, you should know about it after watching this video.”

"Everyone here has started my business with me since 2008. Even those who came later have experienced the city-wide promotion of group grouping. I know that everyone has been thinking whether group grouping should be done or not. What is the boss's attitude? What are you thinking about?"

“I can tell you now that I am waiting for the right time, waiting for the concept of group buying to become clear among consumer groups.”

“In 2009, besides Linchuan, how many people knew what group buying was?”

“I don't know, right? If you take it literally, you may think that group buying means group shopping, and you don't know anything else.”

“But it's different now. After the explosive popularity of more than 500 group buying websites, people all over the country now know that group buying means saving money, being cost-effective, and convenient. Spending money and not buying in groups is simply unacceptable.”

 “Then, it's time for us to play.”

After the words fell, the whole place was silent. Many people were still unable to react, but then, an uproar suddenly broke out.

 The most excited among them are the core employees of 208. They know that their boss has been waiting, so they are a little impatient. Now that they have finally received the opportunity, they can't wait to rush to the market and strike hard.

At this moment, Jiang Qin waved his hand to signal everyone to be quiet, and then the voice came out again through the speakers.

“I'm inviting everyone to dinner today mainly to announce this matter. There are also some other things that I hope everyone can understand first.”

“We have to play, but our thinking needs to change. We cannot play the same game as them. In summary, we must first determine two key points in our promotion strategy this time.”

“The first focus is to surround the cities with rural areas.”

"The battle in the first-tier cities is too fierce. Everyone is desperate to burn money. As you know, I am worth tens of millions and I am not afraid of them at all. But I think this is too stupid. Damn it, make some money." It's not easy, we can't all join in.”

“So we first focus on second- and third-tier cities to avoid their competition and gain market share quickly.”

“After Lashou, Wowo, and Suixin Tuan fight to the death, they will definitely move to second- and third-tier cities. At this time, I will turn around and steal their homes, and exchange the markets of second-tier cities for the markets of their first-tier cities.”

“Of course, it's not that we don't do front-line projects, we do, but we only do first-tier university towns, and we won't touch anything other than university towns.”

 “The second important point is that we must spend money wisely.”

"You have also seen the style of other group buying websites. They spend crazy money to sign merchants. We don't do that. We screen for quality and sign suitable high-quality merchants from the user's point of view. We also want to sign exclusive contracts, even if we pay three times or even five times. You must also sign an exclusive contract.”

“For example, there are ten merchants on a street, and the dealer spent 200,000 yuan to sign them all, then we will choose the best one and buy it out directly for 200,000 yuan.”

“In the early stage of the promotion, we allowed these merchants to participate in group buying on other websites, but they must stop when I want to stop it.”

“Subsequently, I will send you a detailed manual of tasks according to departments. I hope everyone will go hand in hand and tell the entire group buying market for me that their emperor is back.”

Listening to the sound coming from the speakers, on a table on the left side of the banquet hall, people 503 and 208 had different expressions and various postures.

The little rich woman's saliva was almost drooling. Her shining little eyes didn't even blink. From her expression, you could tell that she was fascinated by Jiang Qin and her brain was in a state of shutdown.

 “My big bear.”

Feng Nanshu pointed to the stage and looked back at the people around him.

Cao Guangyu, on the other hand, covered his face with tears in his eyes, saying to himself that I was trying to avoid being fucked, but it turned out that this time it was better and he gave me a live version.

 Having a meeting with so many people, talking about killing this and that, isn't this what I've always dreamed of? Depend on!

  (Come for a monthly pass)

Today is my wife and I's seventh anniversary together. We booked a restaurant in the evening and posted it first. When I wrote about Zhuang Chen, many people asked me if I was cheating because I wrote about dog licking in such an in-depth way. , Sorry, not really. My wife and I have been together since our freshman year, and we didn't have that chance, hehe.

 (End of this chapter)

Chapter end