Rebirth Starts From 2006 Chapter 825

Rebirth from Zero Six Chapter 825 Courtesy

The so-called commercial war is based on the premise that the strengths of the two companies are not much different, at least in certain regions.

If there is competition in the same space with completely unequal strengths, it is not called a business war, it is called bullying.

In that case, you don't even need to use any unconventional means, just simply move your fingers, you can easily crush your opponent,

This is to overwhelm people with power.

Chen Yang put down his teacup, looked at his little aunt and said with a smile, "When this platform is established, there will be a lot of profit points, and the commission from franchisees may become a secondary source of income instead.

For example, as I just said, I can establish a raw material supply library, negotiate cooperation with manufacturers directly, get the lowest ex-factory price, and then supply it to franchisees at a higher price.

This is even cheaper than they go to the wholesale price in the market, because there are several layers of middlemen missing,

Even further, I directly estimate the material demand of the entire platform based on the business volume in the past period of time, and place orders with suppliers in the form of rationing. I can also assist suppliers' factory groups to negotiate prices of upstream raw materials.

The exchange of quantity for price is applicable at any time. The profit difference in the middle is the profit point. If you are greedy, it is not impossible to take a share in those factories for nothing.

"The Exploitation of the Vegetable Skeleton"

Another example is design. Many decoration companies do not have their own design capabilities, or lack high-end design capabilities. Most of them use drawings with fixed templates.

It doesn't matter, I can form an open design team that belongs to the platform and is oriented to franchisees. It not only has a rich element library, but also provides professional high-end customized design solutions. Can.

Or, I can also set up my own transport fleet, hold the delivery link in my own hands, and even negotiate with relevant logistics companies to get a more favorable delivery price.

In addition, in places other than decoration, there is also a lot to do,

Furniture, home appliances, after decoration, these things all have to enter the venue, since they are in need, why can't we provide them?

There are countless electrical appliances companies, large and small, in the Zhujiang River Delta and the Yangtze River Delta. Their products are often updated. The eliminated inventory has no quality defects, but the price is pitifully low. The platform can completely buy the inventory of those brand manufacturers. Resell to customers at a low price.

By that time, I will not only be a decoration order receiving and after-sales service platform, but also a platform focusing on the supply chain services of the decoration industry,"

Chen Yang stretched out his left hand while speaking, "I grab the front-end market here, and more than half of the orders in the national market enter through my interface, and then distribute them,"

Then he stretched out his right hand, "I will seize the back-end material market and hold all the raw material resources in the decoration industry in my hand."

Then he put his hands together, grinned and said, "Using the front and back markets as bargaining chips, whether it's temptation or coercion, the most sensible choice for those decoration companies is to become my franchisee, enjoy the resources I provide, and at the same time Accept the rules and constraints I set,

At that time, it means that this platform will monopolize the decoration market in the whole country.

Don't say that I overwhelm others with power, I can easily beat competitors,

Even if I don't do it so directly, I just need to focus on the area where the competitors are located, make some targeted activity plans, or fight a few price wars, and I can drive them out.

This is the platform advantage,

It is also one of the most notable features of the Internet industry, winner takes all! "

After listening to Chen Yang's long speech, the little aunt opened her mouth to imagine the scene. After a while, she couldn't help but shook her head with a wry smile.

"No wonder you said that the Internet will completely subvert industry rules and business models. If such a platform is built as you said, the entire industry model will be completely different.

Among other things, those small bosses who are in the building materials business alone may be in bad luck. "

Chen Yang picked up the teapot and poured water, and smiled at the same time, "Not necessarily, the so-called overthrowing the old model and establishing a new model is just a change in the business model and process.

The basic rules of social and economic activities, in the final analysis, are still two words, supply and demand. "

He put down the teapot, raised his head and smiled,

"There is demand and supply. All social production activities based on these two points eventually constitute a complete social economy.

Under the original business model, steel mills supply steel to building materials factories, and building materials factories produce products, and then through provincial, city, district and county agents, and finally enter the building materials markets in various places.

Then the designers and engineering procurement of the decoration company gather in various building materials markets for procurement,

This is the existing building materials circulation mode.

However, under the Internet mode, such a circulation mode will not work. The agents at the provincial, municipal, and district levels attached to this mode, as well as the terminal merchants who open stores, will definitely lose business.

However, this does not mean that there are no opportunities for their development under the new model. "

Chen Yang took a sip of water from his teacup and continued, "For example, some can switch to a decoration company, and some can serve as a transit warehouse for us, or join us as a transporter of the platform.

Or rely on the platform to do furniture and home appliance delivery business,

What has changed is only the mode and link, what remains unchanged is the demand for practitioners in commodity circulation,

It depends on who has the stronger ability to adapt and change faster,

Those who are eliminated will always be conservatives who refuse to make changes.

And such people, even if there is no new model, they will not go far under the old model.

In a word, it's just one sentence,"

Chen Yang picked up the teacup again, looked at his little aunt meaningfully, and said with a smile, "Only change is the unchanging truth. Those who cannot adapt to social changes will have no future."

The little aunt nodded thoughtfully, picked up his teacup, and while drinking tea, silently thought about what Chen Yang said just now.

After a while, he gently put down the teacup, looked at Chen Yang and said,

"I have a question. For example, there is a large decoration group company in Guangdong. They have a whole-stop business from building materials to decoration. They are very famous and have a very high market share in Guangdong. When I do business, the most common competitors are them,

Then if your platform is built, will his model be useless? "

Chen Yang blinked,

Little aunt, you are talking to death!

He also knows that this group company is considered a leader in the industry under the traditional model, and has a one-stop package from raw materials to products to engineering. If it weren't for the decoration industry, which has deep regional characteristics like real estate, perhaps they would have gone out of Guangzhou a long time ago. Dong, facing the whole country,

If you want to kill such a local snake, can you do it with a simple model? !

Chen Yang put down his teacup, grinned and said, "Not necessarily, the key point is whether the two sides have the intention to collide head-on.

However, this possibility is normal in other industries, but it is rare in the Internet industry, because the characteristic of the Internet is that the winner takes all, and there is almost no possibility that many giants will live in peace.

So here comes another situation, that is, this decoration group company that follows the traditional model will not see other opportunities because of my platform, so as to cross over to the Internet business,

Without access to the Internet, their business will only be limited to one place in Guangdong, which will not pose a fatal threat to my platform, so there is no need for me to compete head-on with him, not to mention the huge national market, just a single Guangdong The market can accommodate two giants at the same time, and peaceful coexistence is entirely possible.

But if they straddle the Internet industry, the situation will be quite different.

Based on the winner-takes-all rule of the Internet industry, under the premise of legality, I will conduct all-in-one market competition against competitors on the same track,

But in the face of this kind of competitor, the method I just mentioned is useless, and other methods must be used.

For example, if I want to destroy this group, I can't simply crush it from resources,

Because they have become a climate, all resources are self-sufficient, and they have a very high ability to resist risks. The so-called front-end market and back-end supply chain cannot pose a threat to them.

In this case, if I want to defeat him, I need to use some other methods.

The first one is to burn money,"

Chen Yang gently poured the water in the cup onto the tea tray, looked at his little aunt and said with a smile, "I will spend ten times more money than in other areas to make a large-scale combo boxing in Guangdong. From advertisements to promotions to various subsidies, there is only one purpose, to hurt people with their own base, forcing them to be overwhelmed, either fight with me, or admit defeat,

Before they throw in the towel and quit, I have a second move, still burning money,

But the direction of burning is not the market, not customer subsidies, but the channel of public opinion,

On the one hand, I will try my best to find out the quality problems of my opponents, whether it is raw materials or engineering quality, as long as there are problems, I am willing to spend a lot of money to buy them back.

Then, I will spend a lot of public relations expenses to make their quality problems known to everyone, and attack the opponent fundamentally. "

At this time, the little aunt suddenly asked, "What if their quality is all right?"

"Then hype the concept,"

Chen Yang poured himself another glass of water, picked it up and said with a smile, "Wang Mouji herbal tea is a typical case of hype concepts, but they are positive hype, and besides positive, they can also hype negatively.

You are an expert, you should know that the decoration industry will have national quality standards, and there will be a certain ratio of engineering and material pollution. If it does not exceed a certain ratio, it is qualified.

But, you know, ordinary people don't know,

It is only necessary to find a few plausible experts to question the test results of competitors' materials and engineering, and then use large-scale public opinion methods,

Even if they are white, I can describe them as black,

Even if they can make an announcement to clarify, the market business will definitely be greatly affected. For the Internet industry, a slow step is a slow step. If there is a negative impact, I can expand this impact and finally step on it. They cannot turn over. "

For a long time, Chen Yang used Gustave Le Pen's "The Crowd" as a theoretical means to operate the market, but all of them were used for positive guidance and never made negative slander.

But just because you haven't used it doesn't mean you won't use it, it's just that you don't bother to use it.

Of course, now that he told his little aunt about this, it doesn't mean that he will definitely use it.

People are all retired, so they still use their farts. Besides, the Rainbow Group is so large that it gives him a headache. He is afraid that the dirty buttocks will cause a fishy body, and it is too late to clean himself up. How could he use such indecent methods.

The reason why I said this is nothing more than to tell my little aunt,

In the reality of commercial competition, there are endless means. You don't have to use some things, but you must know, otherwise, you won't even know how you died.

Sure enough, when he heard Chen Yang's words, the little aunt couldn't help but shuddered. He picked up the teacup and drank tea with an awkward smile. As for what was going on in his heart, only he knew.

After chatting for so long, Chen Yang felt that it was almost done, so he asked directly,

"Little aunt, now you want to expand the decoration business, and then the idea is to develop in the direction of the Internet, is that what you mean?"

The little aunt put down the teacup, grinned, and said, "I'm not going to hide it from you. After watching your speech, I really have the idea of ​​changing my business to an 'Internet+' model, so I want to share with you. Have a nice chat,

but,"

Speaking of this, he couldn't help showing a wry smile on his face, "After hearing what you said just now, I also feel that this project is indeed very promising.

But on the one hand, I am completely unfamiliar with these things. If I hadn't listened to you so much, I wouldn't even be able to touch the threshold.

On the other hand, among the things you talked about, apart from the model, I only heard two words, 'burning money, burning money, burning money'! "

As he spoke, he looked up at Chen Yang, and said with a wry smile, "My company only has a few dollars, so how can I get so much money to burn, so I'm dizzy now, and I don't know what to do."

That said,

Chen Yang pursed his lips imperceptibly. This little aunt is actually not a bad character, but she is separated from the Chen family by a layer, and she always has a bit of politeness.

Even though later, because I went to Guangzhou to do decoration business with Chen's father, I got closer, and I didn't say anything like my aunt did.

If it was changed today that the elder aunt had something to do, there was no need to convey it through the aunt at all, but would go directly to Chen Yang,

This is one of the reasons why the Chen family prefers the eldest aunt.

But ~www.mtlnovel.com~ No matter what, they are still close relatives, and now it's all about this, Chen Yang can't pretend to be deaf and dumb on purpose,

Then he said to his little aunt, "The problem of money is easy to solve. Originally, as an Internet company, I rarely invest with my own money.

If you really want to change careers and go into the Internet industry, I have a suggestion,

Create Future has a complete service system for start-up companies, from financing to development planning, they can provide services in this area,

If you think about it, you can go to Mr. Cai, who will create the future."

As he spoke, he took out his mobile phone, found Cai Yaping's number, copied it and sent it to his little aunt, "I sent her phone number to your mobile phone, you can contact her directly."

Then put the mobile phone on the tea table, looked at the little aunt and smiled,

"If you feel that the competitive pressure of the Internet is too great, and you worry that you will not adapt if you step over it, that's okay.

Instead of doing 'Internet+', you can also do '+Internet' first,

'+Internet' is very simple, just like the model I just mentioned, it can also be directly transplanted,

That is, you build a website yourself, and then place advertisements in the areas where your business expands, and rely on your own company to provide services to customers, which is also possible. "

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