Rebirth Starts From 2006 Chapter 466

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Huang Shan embraced her arms, leaned back on the back of the chair, shrugged and said nothing,

That means, Chen Yang is right.

Chen Yang smiled, picked up the book, and opened it casually,

Uh, no, turn it over again, it's not right, where is it?

After searching for more than a minute, I finally found it. Then I coughed dryly and said,

"The masses have no real hunger for truth, and are deaf to evidence that is not to their taste... Whoever can furnish them with illusions can easily become their masters; whatever can disillusion them becomes their prey. "

Huang Shan pursed her lips and suppressed a smile, and rolled her eyes lightly, "It means that the masses are stupid, as long as you grasp their psychology, you can fool them casually.

However, if consumers are really so easy to deceive, why did those shoddy manufacturers in the 1990s disappear without a trace? ! "

What you say makes sense, but I can refute it,

Chen Yang ignored her, continued to flip through the book, and found it after searching for a while.

"We can use Z changes to overthrow a tyrant, and we can use war to bring down a dictator, but we have no means to use those firm beliefs and those firm beliefs."

Huang Shan rolled her eyes twice, and said with a chuckle, "What is this, self-denial?"

"No no no,"

Chen Yang put down the book, leaned on the back of the chair, raised his legs, and said with a smile, "When we read a book, we should not only read the content in the book, but also the core idea behind the content, and what is opposite to it.

Why does the author say that the masses are ignorant and can be fooled at will, and yet write such a passage?

In my opinion, whether it is Gustave Le Pen who says that the masses are ignorant, or the leader who says that the eyes of the masses are discerning, they are both expressing the same fact! "

Huang Shan blinked, "What?"

Chen Yang grinned, "I think it's best to use an old saying,"

With a dry cough, Chen Yang then recited a three-character scripture, "At the beginning of human beings, nature is good, nature is similar, habits are far apart!"

Hearing this sentence, Huang Shan wanted to laugh instinctively, but just as the corners of her mouth turned up, she couldn't laugh anymore.

Frowning and thinking for a few minutes, she suddenly raised her head, "You mean, whether the masses are ignorant or sharp-eyed depends on which direction they are led?!"

Snapped!

Chen Yang snapped his fingers and said with a chuckle, "That's what it means. On the surface, Gustave Le Pen expressed the fact that the masses are ignorant through his research on mass psychology.

But in fact, what he wants to express is that the ignorance of the masses comes from the misleading of the upper class!

And this kind of guidance does not distinguish between right and wrong, but only depends on the effect. For the masses, they do not have the ability to distinguish right from wrong. In other words, their ability to distinguish right from wrong depends on the environment in which they grew up and the education they received.

Therefore, the social chaos should be the responsibility of the upper class.

Gustave Le Pen also said in the book that there is no way to use people with firm beliefs!

In fact, this belief is also the result of guidance,

What did you think of? "

Huang Shan looked at him with a half-smile, "You are very dangerous!"

Chen Yang shrugged and raised his hands high, "We can't chat anymore, if we talk any more, we'll kill the day, OK, let's get back to business,"

As he spoke, he picked up the advertising planning book, opened it without looking at it, and said to himself, "When we advertise, we often fall into a misunderstanding, that is, when we think of advertising, we will not accept gifts during the holidays this year. The gift only accepts the kind of melatonin,

Or it can be more refined, so elegant that it is separated from the masses, and it seems how noble it is. This kind of product is not clear whether it is noble or not, but it is really expensive anyway. "

Huang Shan raised her eyebrows and did not interrupt him, she folded her arms and waited for him to continue.

Chen Yang put the planning book together and threw it on the table, looked at her and said with a smile, "It's different for me to advertise, I hope to treat the advertisement as a work, convey a kind of value through the work, and then the target group will see this work, And after agreeing with this value, you will naturally accept our products!

This is the advertisement I want, and that's what I mean, we can guide consumers! "

Huang Shan rolled her eyes twice, "For example, that I speak for myself, and the series about caring for the elderly?"

Chen Yang nodded, but shook his head with a smile,

"You're right, those two advertisements were indeed created based on this concept, but they still haven't deviated from the most common form of advertisements. To put it bluntly, they are just a commercial.

Going a little further, I think that a good commercial will make the audience completely unaware that it is an advertisement, so that they accept all forms of products related to it in their hearts. This is the highest state of advertising. "

Huang Shan blinked, a little confused, so,

Chen Yang smiled, and said softly, "For example, American dramas and Hollywood blockbusters!"

Huang Shan curled her lips, "According to what you said, so are McDonald's and CocCola!"

Watching blockbuster movies, drinking Coke, but accepting the life and culture on the other side of the ocean, that's what it means.

After a pause, Huang Shan frowned slightly, and said while thinking, "Hongmeng is a brand new system, and we built it based on the concept of a domestic system. If you regard this as a product, how do you plan to promote it?" ?”

She couldn't imagine how to get consumers to accept this brand new thing without direct advertising.

The Hongmeng of later generations can be bound with love G, but the current Damai cannot do so.

Chen Yang shrugged and said, "There is no way to promote it directly, because no matter how you promote it, you can only impress those who identify with domestic products, and there is no way to impress the other part of consumers who recognize foreign brands.

As for those who agree with domestic products, they have already accepted the barley brand, so they will not directly reject the Hongmeng system equipped with barley. We want public relations for those who like foreign brands.

In fact, I proposed this thing a few months ago, not only to promote the Hongmeng and make people accept this brand new domestic system, but also to hope that through the promotion of traditional culture and national brands, those consumers Pull back to the domestic camp,

Even if they are not buying barley or Huahuo products, as long as they start to accept domestic products, it will be our victory. Sooner or later, they will become our consumers. This is my goal! "

Well, in fact, these words are a bit pretentious, because at that time Chen Yang didn't think so far at all, or he didn't think so clearly, he just had a vague idea, until the interview with Zhou Daoen some time ago, after communicating with him , many ideas gradually became clear,

Of course, it is also related to his perseverance in reading and studying. After all, there are still many great talents at the starting point who can be inspired.

Huang Shan nodded slowly, "I understand,"

Then he looked at Chen Yang and smiled, "I said, why did you recommend this book to me? It turned out to be for this purpose. Whether it is domestic products, foreign brands, or independent systems, they are not the most important things. The core point is still the competition in the market, and the market can be guided! Right?!"

Chen Yang nodded slightly, "That's the reason,"

He pointed to the advertising planning book and said, "The plan made by the brand promotion center is no problem for ordinary products, but it can only be used for ordinary products. Maybe new products after more than a month can be used." superior,

But now, we need a very special form of advertising to expand our market group and pull them back from foreign brands!

In this process, the participation of barley and related brands can maximize the popularity of our brand, which is one of the rewards we do. "

Huang Shan rolled her eyes, "What method are you going to use?"

Chen Yang smacked his lips, thought for a while and said, "What do you think of TV shows?"

Huang Shan was taken aback for a moment, "What program?"

Chen Yang shrugged and said with a smile, "It's all fine, for example, documentaries, or TV dramas, variety shows, or even movies,

As long as the audience likes to watch it, they will be happy to accept what is conveyed in the show! "

Use TV programs as a publicity carrier?

Huang Shan frowned tightly, she was thinking about the feasibility of this approach.

At this time, Chen Yang waved his hand again, and said with a smile, "If you really want to start this action, then you need to pay special attention to one thing before doing it."

Huang Shan looked up at him, "What are you paying attention to?"

Chen Yang tapped his finger, "Be careful not to think too much about advertising!"

Huang Shan was stunned for a moment, and looked at him puzzled,

It's you, but it's you. What do you mean?

"Look, you really don't understand what I mean!"

Chen Yang shook his head with a smile, then the smile on his face faded, and he said seriously, "If you always think about making a show for the purpose of advertising, then you will definitely not be able to make a good show.

Even the program is not attractive, what do you use to guide consumers? !

What we have to do is to choose a certain topic, then find professionals, let them completely lead and complete the program, and then we name the program,

Therefore, we only do three things, first, select the topic, second, give money, and third, name it! "

Huang Shan blinked and blinked, "Why do you look a bit like a certain bureau?"

Chen Yang couldn't help being taken aback for a moment, thinking about it carefully, it seems to be true,

Except for the last title, aren't the first two things done by a bureau?

It's a pity that they all produce bad movies, but I can't!

Shaking his head, Chen Yang glared at her angrily, "Stop talking nonsense, and I'll ask you, do you have any ideas?"

Huang Shan pursed her lips and smiled, and didn't mention what she said just now, and said seriously, "I have an idea, but I still can't find the point of focus."

As he said, he spread his hands, "I'm in finance and management, and I have nothing to do with TV shows. How can I choose a topic? Even the people in the brand center are not professional!"

Chen Yang stretched out a finger and waved it lightly, "No, no, you are wrong again, you don't need to be a professional, you should start from the audience's point of view, and use the psychology of an ordinary audience to judge what program you want to watch ?!"

Huang Shan blinked, "Ordinary audience?"

Tilting his head and looking up, half a minute later, his eyes fell back on Chen Yang's face, and he asked doubtfully, "Do financial programs count?"

Chen Yang rolled his eyes immediately, "What do you think?"

Hehehe,

Huang Shan laughed dryly, she also felt a little unreliable,

Who would like to watch financial programs as a normal person? !

At this moment, there was a knock on the office door, and Huang Shan called out, "Please come in."

The door was pushed open, Qin Yu walked in dressed casually, and closed the door, "Yo, Boss Chen is here too, a rare visitor."

Chen Yang curled his mouth, I'm here every day, is it rare?

At the same time, he pushed the ground with his feet, moved a little distance, and dragged out the chair next to him by the way.

Qin Yu took the opportunity to sit down beside him, put one hand on the table, looked at him, then at Huang Shan, "Excuse me, do you want me to get out first?"

Huang Shan shrugged, "If you stand at the door and say this, you will appear more sincere!"

With Qin Yu's thick skin, he pretended he didn't hear it at all, "Hey, I have business with you, was the email you sent me just now serious? You only transferred 10 billion before the Spring Festival, and now you need another 10 billion US dollars? "

Huang Shan curled her lips and pointed at someone, "What the boss said is that if you want to buy this or that, especially Hengli, the real estate industry is a big money eater. We have found so many target projects, and we may need to prepare tens of billions or even With hundreds of billions of funds, do you think banks will give real estate companies a lot of water this year?!"

The bank does not release water, and the good opportunity cannot be missed, so the money in the fund can only be used.

Qin Yu looked at Chen Yang and blinked, "Can't you discuss with your two friends and ask them to approve more loans to Hengli? With ten billion US dollars put at the end of the year, you can make a lot of money, okay?" "

Chen Yang raised his brows, "I'm not saying that 10 billion will be needed soon, I just said that it is possible to need so much, even if it is really needed, the big deal is to arrange the funds to come in according to the progress of the project.

If Anjia Real Estate can keep up with the sales of the project and let Hengli pay back the money fast enough, maybe it won't be needed at all.

I asked Mr. Shan to tell you, just to say hello in advance, so that you don't invest all your funds. "

"Oh, that's all right,"

Qin Yu shook his hands, then yawned, and rubbed his eyes with both hands, "Well, I stared at the external disk all night yesterday, and ran over without even reading the email carefully. You talk about yours, I'll go back and catch up on sleep first." .”

Chen Yang frowned slightly, "Didn't you take the plan and the people below execute it? Why do you need to watch the market yourself?"

Qin Yu, who was just about to get up, paused, sat down again, and sighed, "It's not related to the recent global central bank policies. The stock market has fallen too hard in the past few months. All major central banks are seeking to rescue the market. I guess The policy is about to be released. Once the policy is introduced, the stock market will definitely have a short-term market.

Under normal circumstances, the fluctuation of the stock market will definitely be faster than the introduction of policies, so I dare not slack off during this period, I can only watch closely, if the trading volume of the stock market suddenly increases and goes up~www.mtlnovel.com~ our actions will be Time to change direction. "

hiss…

Chen Yang gritted his teeth and thought for a while, then said, "Didn't I say to do long-term, short-term risk is too high, there is no need to make quick money."

Is it so crazy to make money with tens of billions of dollars in it?

Qin Yu rolled his eyes at him, "Please, Boss, I knew there was a hole in front of me, but I still jumped into it with my eyes closed?!

Of course I will not move in the general direction, but at that time, with just a few fluctuations, I can rescue billions of dollars from it. Is it not good, or do you want this money? ! "

With a volume of more than 50 billion US dollars, some of them even used leverage. Even if a part of the money is used as a hedge, it can make a fortune when the stock market rebounds. In Qin Yu's view, this is simply money for nothing. Not to be a crime!

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