Rebirth Starts From 2006 Chapter 816

Rebirth from Zero Six Chapter 816 Be the Object

The emotion was brewing just in time, but was interrupted suddenly, Zhou Xian put the wine glass on the table immediately, turned his head and stared at him viciously, "What did you figure out?"

Hearing the sound, Qi Guangzhi turned his head and met Zhouxian's icy gaze. He couldn't help shivering, and quickly laughed, "Then what, you two, are you talking?"

Zhou County glared at him angrily, "You're all in a daze, why don't you allow me to chat?"

"No, not in a daze,"

Qi Guangzhi hurriedly waved his hands to explain, "It's thinking, I'm thinking very seriously!"

"Okay, then tell me,"

Zhou Xian propped his elbows on the table and looked at him with a half-smile, "I want to hear what you have figured out. If you can explain why, then everything is easy to explain. If you can't explain why Come,"

He raised his finger and pointed at Qi Guangzhi, "Believe it or not, I fired you, the general manager of Xijiang Automobile Company,"

Chen Yang watched the play with a glass of wine,

There are three shareholders of Xijiang Automobile Co., Ltd., namely Future Innovation, Honggu Capital and Xijiang County.

Although Caihong Group holds 70% of the shares, neither Future Innovation nor Honggu Capital has requested management rights, so the actual controller of the company is the management team appointed by the Xijiang County Government.

Although it was just a joke, whether to change Qi Guangzhi or not is really a matter of Zhou County.

Of course Qi Guangzhi also knew this, so he said half jokingly, half seriously, "Of course it is a major event that is closely related to the development of the automobile company."

Then he turned his head to look at Chen Yang, and said seriously,

"Chen Dong, I just wanted to understand something, that is, 'as much bowl as you can afford, and as much rice as you can eat'."

Chen Yang took a sip of his wine, looked at him and said with a smile, "How do you say it?"

"That's right, you see,"

Qi Guangzhi gestured and said while thinking, "At the beginning, what we thought was that we could get your company's investment and start a car company.

Afterwards, we first base ourselves on the market and imitate those products that have already achieved success and are not expensive, so that the company can get on the right track as soon as possible.

However, we overlooked one point,"

He held up a finger, his eyes were extremely bright, "One moment at a time, a product that was successful in the past does not mean it will be successful in the future, and what suits them may not necessarily suit us either.

And only the things that are suitable for the moment and for oneself are the real good things.

So what kind of things are suitable for the moment and for yourself?

It is the sentence I said just now, 'You can serve as big a bowl and eat as much rice as you can afford'. "

After hearing this, Chen Yang frowned slightly thoughtfully, but quickly calmed down, and calmly picked up vegetables and drinks,

On the other hand, Zhou Xian looked at Qi Guangzhi in bewilderment, "What kind of riddle are you playing?"

"This is not a charade, but to clarify the core concept,"

Qi Guangzhi turned to look at him, and then said, "Zhou County, look, we have read the relevant information before, and the best-selling products are actually those that are popular and can satisfy as many people as possible. , but it's not the kind of product that Director Chen said just now, targeting specific groups of people in the segmented market, right?”

Zhou Xian blinked, squinted his eyes and thought about it carefully, it seemed that it was true,

Then he rubbed his chin in doubt, turned his head to look at Chen Yang, "Chen Dong, what is the reason for this?"

Didn't you say that products in subdivided fields sell better, why can't they compare with other mass products?

Chen Yang shrugged with a smile, "Of course it's because the audience is wider!"

"That's right,"

Qi Guangzhi patted the table lightly, turned his head to look at the two people and said, "Because the audience is wider, the market group is also larger. The products have more market advantages,

but,"

Having said that, he suddenly paused and looked at Zhou County intently, "This kind of product is not suitable for us, at least not for us now,

Because this bowl is too big and there is too much rice in it, we still can't carry it! "

"Ah, I see,"

Zhou Xian pointed at him suddenly, and said while thinking, "You mean, those big companies have strength and confidence, and they can develop cars that are more suitable for the mass market. Once they succeed, they will definitely sell more than segmented products." high,

Even if it is not successful, this car has failed, but they have enough capital and capital, so they can try and make mistakes again and again,

As long as a product can be successful, they can make a lot of money, and at the same time can expand the scale of the company and improve their status in the industry.

But Xijiang Automobile Company is different. We have just been established. Compared with those big factories, we are just a small shrimp. Let alone whether we have the ability to develop such products, even if we have, we can't do it like this.

"Apricot"

Because for a new company like ours, whether the new product can be a hit will directly affect the confidence and future of the whole company.

So we need to be cautious and more cautious. We don't want to eat a big fat man in one go. As long as we can eat a few pieces of meat, we will be successful! "

"right,"

Qi Guangzhi patted the table again, and said seriously, "That's what I said, 'You can serve as big a bowl and eat as much rice as you can', our current ability is so great, we can only serve this Big bowls, don't think about making mass products,

This is a matter of strategic direction, which must be determined before the company's development path can be clarified. "

Hearing these words, Zhou County nodded in agreement, stretched out his hand and patted him on the shoulder, and said with a smile, "Okay, Lao Qi, you've made a lot of progress after Mr. Chen's little attention!"

"That was that,"

Qi Guangzhi laughed twice, raised his glass and toasted Boss Chen, "Thank you, Mr. Chen!"

Chen Yang picked up the glass and clinked it with him, drank the wine with a smile and didn't speak.

If it was Gao Lei who chatted with him, then it would not be him who gave advice to Gao Lei, but Gao Lei who gave advice to him. Except that he is better than Gao Lei in terms of cutting-edge concepts, he is indeed better than Gao Lei in other aspects, whether it is technology or business management. There is not a small gap, this is the difference between high-level talents and ordinary talents,

However, he can't expect everyone to be a genius. In reality, more managers are actually ordinary talents like Qi Guangzhi. If they are given more opportunities, they may not be able to perform better.

For example, veterans such as Zhang Chunli and Li Rong were cultivated slowly in this way. This kind of talent cultivated by themselves will be more practical and useful than those big cows.

In addition, the theory that Qi Guangzhi said just now seems reasonable, but it is not so absolute.

Just like Faraday Motors, which is also a newly established car company, it can directly position its products as high-end business and technology upstarts, and its market pricing is close to that of first-line luxury car brands.

And Tesla, which is about to be mass-produced, has also been positioned as a new energy mid-to-high-end car from the very beginning, never caring about any market segment,

This is an example that as long as the product is good, everything can be broken.

At this time, Zhou County asked Qi Guangzhi again, "The strategic route has been determined, then what?"

As he spoke, he looked at Chen Yang, and then turned his face away, "Just now, Director Chen told you about the white-collar market for urban women, what are you going to do?"

Qi Guangzhi smiled confidently, "This is the tactical field,"

He immediately looked at Chen Yang, and said seriously, "Just now Director Chen said a word, 'good-looking', which immediately captured the most typical characteristics of this group,

What women like is of course varied, but there is definitely one thing in common, that is 'good-looking'!

Therefore, when we design products, we must put the appearance first, and we must attract the attention of lesbians at the first sight.

But is this enough? of course not! "

He looked at Zhou County again, and said, "Dong Chen also said just now that the group of urban female white-collar workers is more rational than ordinary women, which means that we have to work harder on our internal strength."

Then he looked at Chen Yang, "The internal strength does not mean that our products are more powerful, but that they need to be above the standard, that is to say, there may be no bright spots in performance, but there must not be obvious shortcomings.

Moreover, in view of the fact that women have a lower understanding of cars, the cars we produce must also ensure a very low failure rate and not cause trouble to car owners.

If something goes wrong, it is necessary to respond to the needs of car owners in a timely manner and solve the problem for them as soon as possible.

In the end there is the price,"

Qi Guangzhi said as he lifted his fingers, "Appearance ranks first. It must be good-looking. The performance can be mediocre, but it must be stable. On this basis, if we can still do it, the price of the product is low and affordable.

If these three characteristics are combined, I don't believe that such a product can't be sold! "

As soon as his words fell, Chen Yang just took a sip of wine, let out a mouthful of alcohol, Chen Yang looked at him and smiled, "Only these?"

"what?"

Qi Guangzhi was stunned for a moment, turned his head to look at Zhou County, then lowered his head and thought hard,

Zhou Xian also frowned and thought about it, and asked Chen Yang, "Chen Dong, I think this kind of product is already very good, where is there any obvious shortcoming?"

If it's a general question, there's no need for Boss Chen to talk to Qi Guangzhi like this, right?

Chen Yang smiled, and said to the two of them, "President Qi's summary of several features of the product basically covers the main framework of the product, but if it's just like this, your user viscosity will be very low.

If there are no follow-up products in the market, it will be fine. Once there are products of the same type or even the same style, you will definitely be greatly impacted. "

Hearing this, both Qi Guangzhi and Zhou Xian couldn't help being stunned.

They were still thinking about how to copy other people's products two days ago, so why are they now talking about how to prevent others from copying their own?

Is the development of this matter too fast?

At least wait until the product is designed first, right?

However, they certainly wouldn't ignore Boss Chen's words in the slightest.

Qi Guangzhi immediately asked, "Mr. Chen, the viscosity you mentioned means how much users like the product. As long as our products are good enough, customers will not easily change their doors under preconceptions, right?"

"Yup,"

Zhou Xian also nodded and said, "To use an old saying, what is better than mine is not as cheap as mine, and what is cheaper than me is not as good as mine. If this can be done, I think the product will still be very attractive to customers. ?”

"Hmm,"

Chen Yang shook his head, and said seriously, "Your way of thinking is a typical way of selling products in the 1980s and 1990s. In the words of marketing professionals, it can only be regarded as sales at best.

Sales must be turned into marketing in order to make the enterprise bigger and stronger. "

Qi Guangzhi couldn't help frowning, and muttered, "Marketing?"

"That's right,"

Chen Yang looked at him and said, "What is marketing? Marketing is management, and marketing is naturally sales. Together, it is a method of operating sales. By extension, this sales can also cover related content such as the market and customers.

The market also needs to be operated.

How to operate, can start from three aspects, "

He said and raised three fingers, "The first one is the marketing team, I won't say much about it, the second one is the dealer team, I won't bother about it,

What I want to focus on is the third point, which is also a point that many companies ignore, and that is the 'customer'! "

Taking a breath, Chen Yang continued,

"You start a company to sell products, and you still sell big-ticket commodities like cars. You can't just sell the cars and leave them alone.

Just now, Mr. Qi, you also said that if something goes wrong, you should respond to the needs of the car owners in a timely manner and solve the problem for them as soon as possible.

This is a form of customer service.

But just helping customers solve problems is our duty, and it's also not up to the level of operation and service.”

As Chen Yang said, he waved his hands, leaned forward slightly, and looked at the two of them, "The customer is God, you all know this sentence, but do you know how to treat God?"

Qi Guangzhi and Zhou Xian shook their heads together,

I knew that to worship gods is to burn incense, so I can't burn incense to customers, right?

Chen Yang glanced back and forth between the two faces~www.mtlnovel.com~ Then you have always been in a relationship, right? If you treat customers as objects, that's about it. "

As an object?

Qi Guangzhi and Zhou Xian looked at each other, and at the same time showed expressions of enlightenment.

Qi Guangzhi coughed twice, moved his buttocks forward, and said while thinking, "If you take the initiative to say hello during the New Year and holidays, you must remember your birthday, and you must have a birthday gift. It's not necessary to ask for tea and water. not see,

But send some concerned short messages, and take the initiative to call back to visit the user experience, ask for improvement suggestions, directly adopt the small ones, and reply to the big ones, so that they have a sense of participation and respect.

A car club must be established, and the name must be pleasant, and it cannot be named such and such a car club.

After all, it's a girl, so it needs to be nicer and more emotional.

Um,"

As he spoke, he raised his head and pointed at Chen Yang, "Chen Dong, what do you think will happen to the princess?"

Princess will?

Chen Yang blinked, why did he feel weird?

Wait, this is not the key,

He raised his wine glass and shook it at Qi Guangzhi, and said with a chuckle, "Boss Qi, if you make up this piece, you've really figured it out!"

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