Chapter 338 Tens of millions of endorsements
In the Hollywood independent art film circle, Harvey is definitely a super power, but his influence in the fashion and modeling circles is much smaller.
Hearing Georgina's words, Martin's thoughts changed and he said, “I do know a few supermodels.”
Georgina looked surprised, but when she saw that there were guests leaving, she could only say: "Martin, can you stay for a while? We can talk later?"
Martin responded: “Okay.”
Georgina went to see off the guests.
Kate stayed here chatting with Martin and asked: "What are you planning?"
Martin glanced at the hall and said, "She is your best friend, and you introduced me to her. For your sake, if you can help, please help me."
Kate nodded. Martin never had anything to say about his life.
She pointed to another room: "Let's go inside and wait."
After some time, Georgina entered the room, her face full of exhaustion.
Kate asked: "Everyone is gone."
"They're all gone." Georgina slumped on the sofa chair in a very shameless manner and said, "It's really difficult for a woman to have a career. It requires too much effort."
She smiled at Martin and Kate: "Fortunately, I still have the support of friends like you."
Martin took the words naturally: "I am familiar with some supermodels who often appear in the Victoria's Secret show, and I can introduce you to them."
As for other things, it's up to Georgina herself to negotiate, such as whether the price and brand are suitable.
Georgina reminded: “Victoria's Secret's five signed angels cannot endorse other clothing brands.”
Martin nodded: "I understand."
The three of them discussed this for a while, so they left a little late.
When Martin left the villa, it was already close to 11 o'clock in the evening.
Farewell to Georgina, he accompanied Kate to the parking lot and actively invited: "Find a place to chat for a while."
Kate's eyes stayed on Martin and said, "My daughter Mia came to Los Angeles, and I promised to go back to accompany her tonight."
Martin can understand: "The child is important, say hello to me."
He came to the car, and Bruce, who was waiting here, said, "Old Bu, my gift."
Bruce immediately took out a two-piece gift set.
Martin took it and handed it to Kate: "I didn't bring the right one, so I'll give you a set of figures and pendants first, and I'll make up for them another day."
Kate didn't need to open the box to know what was inside, and said: "There is no need to be so polite between us."
Having said that, she still accepted it and said: "I have always wanted to find a godfather for Mia, and you are a good one."
"No problem, you can introduce me to her when you are free one day." At this point, Martin sighed: "Originally, I wanted to be the godfather of Leo's child."
Kate couldn't help laughing: "Then you'll have to wait."
Martin also smiled and waved: "Good night."
Kate got in the car first and left.
Bruce started the Escalade and asked, "Where are you going tonight?"
Martin fastened his seat belt: "Go home and go to bed. From today on, I will recharge my batteries."
Leonardo has contacted the supermodels, and Martin will definitely not miss this trip.
It has been nearly a week since the Beverly Hills Hilton Hotel, a team jointly formed by Cadillac's Planning Department and Legal Department, arrived in Los Angeles.
At the regular meeting in the morning, everyone talked about the progress of the work they were responsible for.
Larris from the Legal Department said: "In the past few days, I have met with Brad Pitt's agent and lawyer several times. Pitt is currently restricted from traveling and cannot leave his home in Beverly Hills. To terminate the contract, we need to visit him. visit."
Johnson, the leader of the group, said: "Terminate the contract as soon as possible. Now even the Hollywood circle is drawing a clear line with Pitt. Public opinion across the country has unanimously condemned Pitt. He has seriously affected Cadillac's market image."
Laris said: “It is not difficult to terminate the contract, but it is not easy to pursue liquidated damages.”
“Let's terminate the contract first and then talk about it.” Johnson knows very well that if Cadillac is involved with Brad Pitt for one more day, it will suffer more losses. He said: "Take your time with the prosecution, there is no need to rush."
Laris responded: "I will solve it as soon as possible."
Johnson looked at Michelle from the planning department and asked: "What are your thoughts on the new spokesperson?"
Michelle said: "Someone recommended Matt Damon to me. The first two Bourne films made him famous. If nothing else happens, the third film released next year will also be a success."
Someone immediately retorted: "Damon's image is average, especially his external image... How should I put it, he is born with a sad look, which does not meet the position of a successful Cadillac owner."
Michelle agreed: “I have always had concerns in this regard.”
“Where's Ben Affleck?” someone suggested,
Another person retorted: "The status is too low. Since the failure of "Daredevil", there has been no good work for several years."
Michelle waited for everyone's discussion to subside before saying: "I have another candidate here, but he is not a client of CAA. We have been cooperating with CAA in the past."
Johnson doesn't care about this. For Cadillac, it makes no difference whether it's CAA or WMA or other agencies. He nodded: "Tell me about it and see."
"Martin Davis, a movie star owned by William Morris." Michelle was very satisfied with the candidate recommended by WMA and specifically mentioned it at the end: "Martin Davis, I believe everyone knows about it. Hollywood Star, American hero, honorary citizen of Los Angeles, helped the FBI catch Russian spies..."
The person who first retorted said: "Martin Davis is much more suitable than Matt Damon."
Several other people also nodded in agreement: "My personal image and temperament are also good."
“On the rise, playing with Leonardo in The Departed.”
“He is young but relatively stable, which is in line with Cadillac's market development strategy.”
Johnson is also carefully considering this candidate.
Michelle took out the USB flash drive and handed it to her assistant, asking her to play the slideshow, which was full of newspaper clippings.
He pointed with a laser pointer and said: "Since he became famous, Martin Davis has always traveled in a black Escalade and attended most public events. He is a loyal user of Cadillac."
Johnson looked carefully at the newspaper clippings on the slide, some of which were even taken in 2004.
The two sides are in perfect harmony.
Seeing that he was looking at it seriously, Michelle gave the assistant a look and asked her to continue changing pictures.
Johnson watched for a few minutes and said: "Misha, you are responsible for contacting Martin Davis and his agent. The contract conditions for the endorsement...well, refer to Brad Pitt."
Michelle responded: “I'll deal with it right away.”
The meeting ended here, and the results of both agendas were obtained. Cadillac terminated the contract with Brad Pitt and contacted Martin Davis about endorsement matters.
It was approaching Christmas, and Martin and Bruce packed their bags.
At Thanksgiving, the two returned to Atlanta.
This Christmas holiday, of course, I have to go on vacation.
Martin plans to go to Miami and then fly to a private island in the Caribbean.
Spend a special Christmas on the island.
The doorbell rang at this time, and Bruce went to open the door.
Thomas entered the living room excitedly with several newspapers and said: "Good news, Cadillac has just contacted the company and intends to invite you to be its global image spokesperson."
He did a lot of work and recommended Martin to Cadillac.
"Sit." Martin pointed to the sofa opposite and praised Thomas: "You are so efficient and you did a great job."
Thomas is very happy, not only because of Martin's praise, but also because of the commission he can get.
This is an endorsement contract worth up to tens of millions of dollars per year.
He said cheerfully: "It's Christmas soon. You can go on vacation. I plan to work overtime during the vacation to sort out the materials needed. Once the vacation is over, we will immediately negotiate with Cadillac."
Martin said in his heart that all the hard work was not wasted, Thomas even took the initiative to work overtime.
Thomas added: "Brioni's side has basically been negotiated, and only some details remain. The endorsement fee is determined to be 6 million US dollars per year, and the contract is tentatively scheduled for two years. In addition, the endorsement contract with CocCola will also need to be renewed. Talk, given your current situation, as long as there are no surprises in "Never End" next month, it won't be a problem to negotiate another tens of millions of endorsement contracts."
"I've left all this to you." Martin felt a sense of relief and comfort: "Can my single endorsement contract be on par with the film salary?"
Thomas roughly said: "A superstar like Brad Pitt with an outstanding image can basically earn US$10 million to US$15 million for a single endorsement, except for top brands. After all, those are also a blessing to the star itself."
Martin understands: "Similar to a high-profile art film?"
"Absolutely." Thomas said: "The current ceiling for endorsements in the industry is Leonardo. He has received very few advertisements, and there is no need to negotiate if it is less than US$15 million."
Martin sighed: "Who among men doesn't envy Leonardo?"
Speaking of Leonardo, Thomas reminded: "His new movie didn't do very well at the box office."
Martin picked up a newspaper and took a quick glance. "Blood Diamond" opened in nearly 2,000 theaters in North America and only took in $8.6 million at the box office in its first weekend.
This film has a good reputation, but the background of the story is too far away from Americans, and the genre is not suitable for the market. It is estimated that the box office in North America will be at most 60 million US dollars, and it will be difficult to exceed 200 million US dollars globally.
Martin would not be stupid enough to ask Leonardo if the production cost of US$100 million is justified, but if this film wants to make money back, it must rely on the offline market.
It is not uncommon for a good film to fail to do well at the box office around the world, and it has almost become a normal phenomenon.
Factors such as film type and marketing are increasingly taking precedence over film quality.
Martin called Leonardo, but the guy didn't take it to heart at all. Instead, he urged Martin to meet him at the airport quickly and wouldn't take him with him if he was late.
Thomas quickly said his goodbyes and left.
Martin and Bruce got into a car and drove straight to Burbank Airport.
At the private tarmac there, Martin and Leonardo jointly financed the lease of a business jet and prepared to fly directly to Miami.
(End of this chapter)
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