Chapter 247: Hollywood is too conservative
It was still hot at noon on the streets of New York. Young Ted had just finished running for a customer. He parked his car next to a convenience store and went into the store to buy an iced Coke.
Inside the transparent freezer, red cans have new patterns printed on them.
The convenience store owner suddenly said: "Blue is not bad either."
“Red is my faith!” Ted opened the freezer, took out the red can, pointed at the brand new image of Martin on it, and said, “He is my leader!”
Another young customer in the store suddenly said: "Coke God, Forever!"
Ted raised the can and responded with the most widely circulated words of Martin's blessing speech: "I wish the world had CocCola."
The convenience store owner muttered to himself that the people in the CocCola Cult are all a bunch of idiots brainwashed by Martin Davis.
Ted took another can, and after paying the bill, he returned to the car, opened a can and took a swig. In the hot weather, he felt cool from head to toe.
He looked at the pattern on another can. The leader Martin changed his appearance, jumped up in ordinary clothes, and swung out a can of CocCola with his right hand.
Followed by a sentence; "I control my own life!"
Back at the company, Ted took advantage of his break to log on to MSN, entered the New York fan group group, and found that someone had posted pictures in it.
Two pictures look up and are shocking—wanted poster!
The first picture: Wesley!
Following this is an image of Martin.
Ted picked up the unopened can of Coke and found that the image on the wanted poster was almost exactly the same as the can. The only difference was that on the wanted poster, Martin was holding a gun instead of Coke.
Another picture: Fox.
The image is of Angelina Jolie holding up a pistol with an extended magazine.
Obviously, this is movie promotion.
At the beginning of this year, Ted got the opportunity to attend the premiere through the lottery of the "Eyes on the Mountain" viral marketing. Soon after he came back, he joined Martin's fan group in New York, successfully bought a commemorative Coke, and became a member of the Coke God Cult. One member.
The guy next to him came over on a swivel chair and picked up an unopened Coke: "Martin's new movie Wanted will be released soon!"
“Go buy it yourself!” Ted snatched the Coke back and said, “This time the movie is linked to CocCola for marketing.”
The guy pointed to the wanted poster on the computer, and then pointed to the can image: "There is also a movie version of Coke."
Ted said: "The CocCola Company treats the leader well."
“It's all about business interests!” the guy said, “Didn't you read their latest financial report? In the quarter after signing Martin, sales increased by 7% thanks to the marketing of Coke God!”
Ted gave him a Coke: "Forget it, it will be released in November, and you will be treated to it then!"
As October approaches, the promotion and marketing of "Wanted" has begun to go into full force, and the main promotional poster has been officially released.
Martin and Jolie are separated on the left and right of the poster. Morgan Freeman, whose image is nearly two-thirds smaller, stands behind the two protagonists in a consistently good image.
Three star actors with certain market appeal all appear on the main poster.
Julie has not yet returned from Africa, but news about her is frequently out of the circle, especially in the international current affairs section.
She is pictured with war refugees.
ˆPhotograph as ambassador of the United Nations High Commissioner for Refugees.
Handwritten articles.
˜Appeared one after another in mainstream media in North America.
The United States also needs such a person to stand up at this time. To a certain extent, Jolie also caters to the needs of the American mainstream.
Mr. and Mrs. Smith, released in June, has grossed more than US$180 million at the North American box office and more than US$340 million globally, allowing Jolie to successfully turn around in her main film industry and her appeal has increased dramatically.
ˆActively participate in current social affairs, improve your own style and expand your influence.
Warner Studios, in the post-production recording studio, Martin is wearing a headset and dubbing several scenes.
“That fat **** is the most disgusting boss in the world. She makes us do repetitive tasks every day and doesn't want to pay overtime even if we work overtime. I'm so depressed that I'm about to explode. It's so miserable!”
Martin said this line with great emotion.
Director Leterrier, a Frenchman, shouted: "Well said, Martin, I really doubt you have been abused by your boss!"
Martin took off his headset, came out of the recording studio, and asked, "What did you say?"
Leterrier repeated.
Martin shrugged: “I've had some unscrupulous bosses in Atlanta.”
Leterrier said of course: "If you encounter it multiple times, you should unite and launch a strike. We French people are either on strike or preparing to strike."
Martin said: "After all, it's Paris."
Leterrier nodded: “Parisians have rich experience and tradition in this area.”
Martin asked curiously: "The PD in Paris does not suppress?"
“They tend to be surrounded.” Leterrier said, not as if he was joking: “Then take off your arms and join the strike. PD is also a job, and of course you have the right to strike.”
Martin thinks it makes sense.
Today's work is over, and the two of them left the recording studio together.
There was a beautiful French actress waiting at the door. When she saw Leterrier, she hugged her and kissed her passionately.
Martin is getting ready to go.
Leterrier broke away from his female companion and introduced: "My girlfriend Ella."
Ella was tall and in great shape, and she took the initiative to say hello: "Hello, Martin." Martin shook her hand and exchanged pleasantries.
Famous directors, just like stars, never lack female companions. Martin remembers that when the filming started, Leterrier's girlfriend was not this one. During the filming, he changed his boyfriend and then changed to his girlfriend at the end of the filming.
Look now, my girlfriend has updated again.
Leterrier patted Ella on the back: "You go to the front hall and wait for me. I have something to talk to Martin."
Ella was very obedient and went to the front hall obediently.
Leterrier gestured to Ella's back with his eyes: “How about it? It's very sexy, isn't it?”
Martin praised: "You have a very good vision."
At first he thought the French director wanted to show off, but Leterrier's next sentence was unexpected: "Are you interested in falling in love with her?"
Martin looked at Leterrier's head in surprise.
Leterrier is open-minded: “We can spend the evening together.”
Of course, Martin would refuse such an inappropriate invitation: "I have a regular girlfriend and I love her very much."
Leterrier was somewhat disappointed: "Okay."
“Let's talk another day.” Martin left first.
Bruce appeared from around the corner and followed.
Leterrier couldn't help but frown: “Hollywood is so conservative?”
Martin went to the conference room on the other side and waited for Thomas and the people from Warner Brothers to come over.
Bruce also came in. Seeing that there was no one else in the room, he said, "The director is very disappointed."
Martin reminded: "You have forgotten that he is a two-way plug and had a boyfriend during the filming."
Bruce said: "There are so many people with eccentricities in this circle."
“Fame and wealth amplify people's desires.” Martin patted him and pointed at himself: “We are not the same.”
Bruce said: "It's different, we are not as perverted as they are."
There was a newspaper lying next to it. Martin saw Julie at a glance, and when he took it over, he discovered that the New York Times actually published an article signed by Julie.
The title is very Julie.
“In the future, how we respond to the refugee crisis will become a benchmark for liberal democracy and human rights”
The article lists items of data obtained by Julie during her visits to the Middle East and Africa.
I have to say that this woman can be turned into a Madonna by the national media. The social environment cannot be ignored, but the key lies in her own marketing.
The door of the conference room opened from the outside, Thomas and Daniel came in together, each pulled out their chairs and sat down.
Daniel saw the newspaper in Martin's hand and said: "I have communicated with Julie and asked her to come back in the middle or end of next month. She is currently talking to Pitt on the phone, trying to maintain the relationship until she returns to Los Angeles and then officially announces the breakup. "
Martin understands: “When there is a big wave of traffic, the national media will be crazy about it again.”
Daniel said: "Julie found a very good reason to break up. In the future, apart from movies and children, she will devote all her energy to charity and refugee relief, and will have no time to waste on personal relationships."
Martin is sure that Julie has awakened.
As soon as this operation came out, the liberal media did not blow it up.
Daniel added: "So, the focus of publicity during this period will be on you."
Of course, Martin will actively cooperate: "No problem, what are the specific plans?"
"Your relationship with Blake Lively is a key point." Regarding Martin's personal affairs, Thomas took over: "I have fully communicated with Blake's agent and her father Ernie, and I only wait for Blake to return to Los Angeles. , you will make your relationship public, and Ernie's new project will be announced at the same time.”
Martin asked: "The moment Blake came out of the airport and I went to pick him up?"
Daniel shook his head: “It's not appropriate, the occasion is too messy, and there are too many uncontrollable factors in the photos.”
He specifically explained: "The photos you publish for the first time must be beautiful enough to attract more people's attention, so we planned a street photoshoot, a street photoshoot that is completely under control."
“Street photography” is never street photography. Martin understood this very early and responded: “Okay, you plan the details.”
Daniel asked: "If you live with Blake in the future, please inform the crew in time."
Martin has this awareness when he chose the road of stardom: "I will notify you at least three days in advance."
The ownership of the photos will of course belong to Martin and Black and will be sold to the media.
These are conventional publicity methods. Daniel provided a detailed plan, and some things that happened during the filming of the crew will also be used for publicity and hype.
For example, Martin humbly learned acting from Morgan Freeman and asked for his experience in playing various roles, etc.
Martin thought of something that could be used for publicity: "Next month, my community in Coty will hold a shooting competition. If I can get a good ranking, I can also report it."
“This is okay.” Daniel nodded: “It fits the role.”
While leaving the studio, Martin met action director Chad, who lived on the edge of Malibu, not far from the Angel Shooting Club.
Martin simply asked him to practice shooting with him on the weekend.
(End of this chapter)
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