Tokyo Video Game Tycoon Chapter 437

Chapter 437 Collective Confusion (4000-word chapter)

"Are you ready?"

"Ready."

"ok, lights! Opening!"

Dong Dong!

In the dimly lit venue, thousands of people gathered here, their eyes fixed on the podium in front of them.

Then the light shone on one side of the podium, and a middle-aged man with an Asian face stepped out from behind the scenes, raised his hand and waved.

Countless people applauded his welcome.

On the other hand, the middle-aged man was smiling. At this time, he didn't have any pretense of being a company president, so he was very friendly.

He quickly walked to the center of the podium, and the huge screen behind him gradually lit up. The light red hue gave people a very spiritual feeling, and the stimulation of red to human vision was obvious.

From a biological and psychological point of view, red is also the most exciting for people's bodies.

Light red is relatively mild, but it is still very easy to lift people's spirits.

"I'm very welcome to come from afar. I'm the president of Surui Electronics, and my name is Hayakawa Zhiren."

On the stage, Hayakawa Ueto briefly introduced himself.

He is today's host, and what he wants to introduce is naturally his latest home console and game console.

However, as a comprehensive electronic product company, he must also promote his other products.

This is not an electronic entertainment exhibition, but an electronic consumer exhibition. He still needs to take care of the emotions of other departments.

However, this can also be a good way to arrange the release rhythm of the product. The two game console products of the company are regarded as the final heavy promotion content of all products, and the others play a foreshadowing role. This strategy is actually quite good.

He faithfully followed the regular announcement strategy of the press conference or awards ceremony, that is, one big and one small.

Release a product that is eye-catching enough, then a smaller one, then a bigger one, which is the easiest way to keep viewers patient.

The first product to be released is something closely related to the blockbuster video game, the TV.

A home game console is not something you can play directly after you buy it. It is not a handheld or a laptop. You also need a display device.

And TV is the best carrier for home game consoles.

TV can enhance family affection.

Imagine adults finishing their day at work, children leaving school, and the family watching the TV at night, chatting about the latest gossip and the like.

TV sets are also popular in most households, at least for now.

Suri Electronics just happens to be equally strong in the TV industry. Their TV sets are always the most advanced in this era, and their market share occupies half of the world. Even the industry standards are customized by their home.

Excellent picture performance, and some new technologies that are gimmicky enough. TV is a very good opening.

Then, it is a mobile Walkman product of its own, the one with a screen, very similar to the IPOD of later generations.

In this world, Hongguo Company, which is very similar to Apple, has disappeared. It can be said that many places are very different from the previous life that Zhu Yuxing knew, and this world may be without Apple, but there will never be a lack of markets and creators.

Suri Electronics has precisely captured this small and large market, and at least it can maintain a good profit scale.

As for the current Hongguo Company, they are almost half-defunct.

The continuous development of a number of unsuccessful game console products has gradually dragged them down. Without the background of game console development, they could not recruit qualified game developers. In the end, they brought themselves to the end of the road.

However, Myron Case, the former CEO of Hongguo Company, has gradually become more and more popular recently. Of course, this is another story.

Then, Hayakawa Ueto successively moved out several of his own entertainment products.

There are headphones, a personal computer, a thin and light notebook computer that benchmarks against the Morgan Group, a home CD player, and a flip phone.

Maybe it is because this shop still retains the old-fashioned artisan customs of Japan, and is still in love with flip phones for ten minutes, but the appearance is really good.

The press conference lasted for an hour, which is almost the limit time for most people to watch a press conference.

At this time, Hayakawa Ueto felt that the heat was about the same.

So after introducing the last irrelevant electronic product, he suddenly snapped his fingers to dim the lights on the entire stage, and the screen behind him switched from the image of the product just played to a slow-moving dynamic screen.

People were a little stunned by the sudden change, and then Hayakawa Ueto's voice sounded again.

"I think everyone should be looking forward to something, and the next two products are the last two products we will release. These two products are also regarded by us as the most important product lines at this stage."

coming!

Everyone lifts their spirits.

At the same time, Take Yusei, Matsuhashi, Lorenzo and others were also watching the press conference through live broadcast in another venue.

They can't go to the press conference, because they will be them after the press conference is over, and there will only be ten minutes, and by then it will be too late to prepare.

"I'm very happy to announce our newest video game product, the PNVITA handheld."

The spotlight turned on again, Hayakawa Ueto had already stood in the center of the podium with the finished handheld, and all of a sudden, the sound of countless cameras began to sound frantically.

This is the first time people have seen this console in person.

"This is a bold attempt by us. Our new handheld has unparalleled performance and the most comprehensive functions in the world. On this handheld, you can experience the game with the ultimate picture and enjoy a beautiful song. Music, and even movies on our mini-disc system.”

Behind him, on the screen are the characteristic pictures of this handheld.

The handheld console is instantly disassembled from a complete appearance, and directly presents the inside and outside of the game console to the audience.

This time the press conference is very intuitive.

Then Hayakawa Ueto started to demonstrate their most proud of the latest game to everyone.

The picture is very good.

Even Zhu Yuxing couldn't help but let out a voice of admiration in his heart.

This picture, isn't this the best picture of the handheld that you really want to see?

This performance is estimated to be comparable to the PSV of later generations, or even stronger.

And maybe it is some kind of coincidence, the appearance of this handheld is also very aggressive and chooses a large screen, but there is no touch function, because it is too late to do it after Youxing Electronic Entertainment leaks the information, but this also Save some money and put more money into the graphics chip of the console.

The size of the screen is not as big as that of Youxing Electronic Entertainment.

Youxing Electronic Entertainment's new handheld screen has 5.5 inches, while Shuri's is only 4.3 inches.

The difference of more than one inch is very obvious on a handheld device, which is also too late to undo.

But a relatively smaller screen can once again make the game screen more refined and reduce the performance consumption of screen pixels, which is also beneficial.

makes up for each other like this, and this handheld now has a very good look and feel.

And the game is what players want to watch the most.

Listening to music and playing movies doesn't matter, it's really meaningless.

They only care about how the game is.

In this regard, Suri Electronics has met their needs very well.

The picture quality made these players feel amazing outside of Yuxing Electronic Entertainment for the first time.

Under the blessing of the new 3D graphics chip, the picture performance of this handheld is very good. At least in the eyes of current players, this is the best product. This is really a leap forward in an era.

Before, GBA was only maintained in the 2D and pseudo-3D era, but Suri Electronics directly brought players to the high-definition 3D era in terms of handheld consoles, which is very scary.

At the press conference, countless players were ready to take out their banknotes to buy.

"I think you should also be looking forward to the price of this handheld, so please look at the screen."

On the screen, the screen of the handheld and several question marks appear.

This handheld has two models this time, one of which is a version with a touch secondary screen and a secondary joystick, and the other is a version without any accessories.

Price is of course also the most concerned thing for players, who are looking at the screen with anticipation.

Then, two sets of numbers gradually appeared.

$299 for the handheld version with peripherals.

$249 for the handheld version without peripherals.

Calculated from the initial R&D cost of this handheld to the cost of each machine after final mass production, the final cost of each machine should be within the range of $220 in the first year.

More than a hundred dollars of it is used to purchase the most advanced graphics chips, as well as other very advanced technologies of its own.

Such as the best audio module, the best screen color, and a very advanced mini disc compartment with additional configuration.

These combined costs are horrific.

The version without the peripherals can still make a little money, and the $299 with the peripherals version is a pure loss of money. If Yuxing Electronic Entertainment is also preparing to release the handheld, he does not want to do it at all.

But Hayakawa Ukito thinks all this is worth it, because this is a mobile terminal in the multimedia field, and his expectation for the future of this handheld is a seven-year or even ten-year sales cycle.

This is different from the previous handheld sales strategy, and he is very optimistic about this handheld.

At this moment, with a smile, he is eager to see the excited feedback from players.

However, the response seems to be flat?

The players who were excited by the excellent configuration just now have gradually calmed down.

This is how the same thing?

"Is it... a bit too expensive?"

At this time, someone in the audience said uncertainly.

"It seems... a bit, a home console is about the same price, right?"

Hayakawa Ueto gradually felt bad at this time.

But now the words have been spoken, and this price is the final price that he and the shareholders have fought for many times at the meeting, and it cannot be lower. The shareholders cannot accept the loss of too much sales of a product, which is completely inconsistent with their company. Consistent style.

But even at this price, players still seem unacceptable.

"Sir, please continue the rhythm of the next press conference. There will be other press conferences next. If you prolong it for too long, it will affect other houses, and it will be difficult for us to do it."

At this moment, a voice came from the headphones he was wearing, and the voice was from the exhibition organizer.

They are responsible for the overall rhythm of the press conference. Large companies have relatively strict restrictions on the time of the press conference. Unless public opinion strongly demands to seek more information, the press conference will not be easily delayed.

Hayakawa Ueto took a deep breath and smiled again.

"You may not be satisfied with the release of this product, then we will bring a more important product, which is also our last product, which is our latest home game console PNF."

The new console was brought to the stage.

Hayakawa Ukito regained his smile and showed everyone the operation of the game console.

And players also temporarily forget what happened just now, and turn to pay attention to the next game console that everyone expects.

The PNF game console has the ability to express images close to the late PS3 era this time, which is already very close to the real image.

With the help of Unreal Engine, a very good game engine, they can improve the visual performance of the game to a great height.

Here, Hayakawa Zhito praised Unreal Engine a lot. Of course, if you don't know the inside story, you won't know that Unreal Engine is from Yuxing Electronic Entertainment. They will only sigh that the picture is really great.

Because of the first-person shooting game released by Brown Entertainment before, and it is also a real war-themed game related to World War II, it brought people into an extraordinarily wonderful world of movie games for the first time.

Brown is also a very forward-looking person, and this time, he became the first batch of game development companies settled in by PNF.

They announced their latest shooting game and several adventure games that have been developed similarly.

Then comes the announcement of the price of the game console.

There is only one model of the home game console PNF, and the price is $349.

This is also a very surprising number for the majority of players.

Previously, home game consoles were still around $200, but this time it was directly raised by $100. However, seeing the latest game screen under the leadership of Huck Brown, many players are still a little jealous.

Now the GS1's picture is also very good, but it also depends on who you compare it with.

The pictures of the PS2 era are really incomparable to the game pictures of the late PS3 era, and the gap is quite obvious.

Relying on the excellent graphics, the response of the players was not bad, which made Hayakawa Ueto a little relieved.

It seems that the situation is still under control.

However, it will soon be out of control.

Because the next press conference, that is, the press conference of Youxing Electronics Entertainment, officially started ten minutes after the end of Suri Electronics.

Hayakawa Zhito was prepared for the other party to also release a lot of games with excellent graphics and publicize them with great fanfare. He had already thought of a strategy. Later, he would publish some unfinished game CG images on the Internet to attract attention. Strive to take away all the popularity of Youxing Electronic Entertainment.

However, Youxing Electronic Entertainment did not play cards according to the routine.

As soon as the conference on Suri Electronics ended, many players and reporters came to the conference of Youxing Electronics.

However, before their butts were warm, Zhu Yuxing walked to the front of the stage by himself, first glanced at the seats that had just been filled and more players standing at the door, and then he smiled slightly.

“149”

It was a very simple number, and Zhu Yuxing left after speaking, or slipped away without a word of nonsense.

All reporters and players are collectively stunned.

ohhhhhhh!

(end of this chapter)

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