Chapter 385 Talking about Advertising
These are two men in suits and leather shoes with leather coats in their hands. One is between 40 and 50 years old, wearing dark gray suits and trousers, and the other is less than 30 years old. He is a young man, taller and very energetic, wearing a black suit and trousers.
The two came to Wang Hao's home again and were very happy to see the world champion at home.
In the past year, Wang Hao won two professional boxing champions in the world. He has become a household name in China and has a high reputation throughout Asia and the world. As one of the best advertising companies in China, Guangsha Media has two A major customer specifically named them, hoping that Wang Hao could endorse their products and negotiate advertising matters with Wang Hao, which is their purpose this time.
"Hello, Mr. Wang Hao!" In his forties, the vice president of Guangsha Media, wearing a dark gray suit, clasped his hands tightly with Wang Hao, and then took out his business card, "My name is Xiong Dingjun. One of the founders of Guangsha Media and the executive vice president!"
"Hello, Mr. Wang Hao!" The young man standing behind Xiong Dingjun smiled respectfully, "Looking up to your name for a long time, I am glad to meet you! I am President Xiong's secretary, you can call me Xiaochang!"
Actually, although this young Chang is not very old, he is still older than Wang Hao. The reason why Wang Hao called him Xiao Chang is naturally out of respect for Wang Hao, and the talent is the best.
"Please come in!" Wang Hao smiled and shook hands with the two, and then invited the two into the room.
Xiong Dingjun and Xiao Chang sat down in the living room of Wang Hao's house, chatted slightly, and after expressing their admiration for Wang Hao, they explained their intentions straightforwardly.
"Mr. Wang Hao! You must be busy when you come back to your hometown, so I won't go around. I just want to invite you to shoot two commercials this time! That is to endorse the products of two brands, both of which are worth more than 10 million yuan. List!" Xiong Dingjun said.
When he knew that the other party was from a media company mainly engaged in advertising business, Wang Hao roughly guessed what the other party would do if he came to him.
Wang Hao is very busy, but I think it will not take a long time to shoot an advertisement. As long as the treatment is appropriate and the endorsement products are of reliable quality, Wang Hao is also completely acceptable.
And Xiong Dingjun said that the endorsement fee is more than 10 million yuan. Naturally, he is talking about RMB, which is equivalent to more than 1 million US dollars. It is roughly equivalent to Wang Hao's appearance fee for a game. Although it is not a very high salary, it is for advertising in this era. The endorsement fee is definitely not low.
If you don't have to spend a lot of effort, you can get an extra income equivalent to one game appearance fee. Wang Hao is also very happy. After all, according to normal circumstances, Wang Hao will only play three or four games a year.
Wang Hao nodded, and said: "If the endorsement products and manufacturers have high quality and good reputation, it is not impossible to consider!"
Hearing Wang Hao's reply, Xiong Dingjun and his secretary were very happy. Wang Hao's answer is equivalent to half of what happened today. The rest is to see whether the treatment and products given by the manufacturer can attract Wang Hao. Both can be discussed again.
"The first one! It is an important dairy product manufacturer from the north. This enterprise is a large-scale enterprise group integrating dairy cow breeding, dairy processing, scientific research and development, and one of the top 100 companies in the Chinese food industry. Its market share in northern China Very high!" Xiong Dingjun said, "They would like to invite you to be the spokesperson of their products. Drinking dairy products can make you strong. As the world's professional boxing champion and the top athlete in China, you are also a strong Chinese. The best representative, so they specially arranged for our company to negotiate with you, hoping that you can endorse their products."
"What's the name of this company?" Wang Hao asked.
"This company is called Sanlu Dairy!" Xiong Dingjun replied.
"Don't do it!" Hearing this name, Wang Hao suddenly became very angry and said, "I will not be the spokesperson of their products. Go back and tell them the boss, XXX is a good person!"
Sanlu Dairy is a company that made Sanlu tainted milk powder for later generations, which has harmed many infants and young children. In order to make money, it is a black-hearted enterprise that completely ignores human lives.
Wang Hao would naturally not endorse such a company. Wang Hao secretly rejoiced that he knew what happened ten years later. Otherwise, if he really took the advertisement of this company, wouldn't it be equivalent to helping others to abuse.
Xiong Dingjun and his secretary looked at each other, wondering why Wang Hao suddenly became so angry that he even swearing.
After thinking that there is nothing wrong with his speech, Xiong Dingjun tentatively continued: "This company is very generous, and the endorsement fee has been paid up to 30 million a year!"
30 million a year is the maximum limit that Sanlu Dairy will give to Xiong Dingjun. Let Xiong Dingjun talk to Wang Hao, but it shouldn't be the same at the beginning.
Xiong Dingjun originally wanted to report a 15 million yuan first, look at Wang Hao's attitude, and then talk up, but Wang Hao suddenly became furious, and Xiong Dingjun was so scared that he immediately stated the upper limit of the quotation offered by Sanlu Dairy.
When he said the highest price given by the customer, Xiong Dingjun also secretly said whether Wang Hao is a veteran negotiator, so he made a mystery. In fact, the real purpose is to negotiate a good price.
But Wang Hao's next words let Xiong Dingjun know that he was wrong.
Thinking of this black-hearted company selling tainted milk powder, Wang Hao felt resentful in his heart. He was still angered, pointing to the table and saying, “Sanlu Dairy won't take over 10 billion dollars!”
Xiong Dingjun and his secretary looked at each other again. Now they can see that Sanlu Dairy should have had a holiday with Wang Hao. Although they don't know what Sanlu Dairy has offended Wang Hao, they obviously offended Wang Hao. Deer Dairy endorsement is obviously impossible, Xiong Dingjun began to talk about the next endorsement company.
"The second company is an apparel company! Nine wolves men's clothing! A domestic apparel company that specializes in high-quality men's clothing!" Xiong Dingjun said, "Look, Xiaochang and I are now wearing suits and leather jackets. Nine wolves men's clothing products are of very good quality and very high-end!"
"The owner of this menswear brand likes boxing very much! He also sponsored the CCTV Boxing Championship! There are their advertisements on it. Although there are advertising platforms, they do not have suitable spokespersons. You are in the world professional boxing this year. After winning the title of professional boxing champion, the boss of Nine Wolves was very excited and found us, so we must ask you to endorse their products anyway!" Xiong Dingjun continued.
Wang Hao heard what Xiong Dingjun said and nodded. Wang Hao still knows that this nine-wolf menswear brand is a good menswear brand, and it is indeed sponsoring the World Boxing Championship program. Wang Hao has also seen their advertisements.
Wang Hao feels that it is still possible to talk about being a spokesperson for this company.
When talking about the second company, Xiong Dingjun was still a little worried. Will Wang Hao like the Sanlu Dairy mentioned earlier, suddenly launched a rush. Now that Wang Hao is in deep thought, it seems that there is a play. Xiong Dingjun thought for a while. Today, I didn't get nothing, but I decided to give Wang Hao the highest treatment for men's clothing with nine wolves.
Xiong Dingjun said: "The one-year endorsement fee that Nine Wolves Men's Wear gives you is slightly lower than Sanlu Dairy, but not much worse! Twenty-four million a year, RMB!"
When talking, Xiong Dingjun also looked at Wang Hao's expression nervously, for fear that Wang Hao would suddenly say that he would not consider it at all. Seeing Wang Hao did not respond immediately, Xiong Dingjun continued to add, “If you are not satisfied with the treatment, we can go back. Talk to the company again! The company is very sincere in inviting you to be a spokesperson!"
"That's it! I can promise to endorse them, but only for one year. After one year, if the two parties cooperate happily, they can continue to renew the contract!" Wang Hao thought for a while and replied.
Twenty-four million yuan a year is equivalent to three million U.S. dollars. This is much higher than Wang Hao's initial estimate of more than one million yuan. It is almost equivalent to Wang Hao's entire income from a game. Wang Hao I think this treatment is quite satisfactory.
Wang Hao agreed and made Xiong Dingjun very happy. Although he got the lowest endorsement contract with the highest treatment given by the customer today, at least it was not nothing, because when he first saw Wang Hao's reaction when he heard Sanlu Dairy, Xiong Dingjun thought it was today. You may have to talk about pornography, but fortunately, the Nine Wolves' family has been negotiated.
(End of this chapter)
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