Rebirth of the Burning Era Chapter 416

?The last five minutes passed in a blink of an eye, and two envelopes with the final price were sent to the stage.

CCTV hosts have always been known for being professional and experienced in the world. All previous bidding prices did not show any fluctuations on their faces.

But this time, when I opened the two envelopes, I didn't know whether it was because the numbers were amazing, or it was already done to the end, and there was no need to pretend to be more advanced. In short, the host's expression changed obviously, and then in the microphone, it was clear. Visible 'oh'.

This "oh" is very unprofessional, it feels like the host of the local station deliberately makes a fuss in order to create an atmosphere.

Instead of announcing it immediately, he glanced at Sister Tan.

Sister Tan nodded slightly.

"Let me announce that for a set of golden 14-second advertising spaces, in the last round of bidding, Sun God bid 120 million and Red Bull bid 140 million!" After speaking, he put down the envelope in his hand and smiled: " Congrats to Comrade Liang Yifei, who became the Bidding King in 1996! Congrats to our station for creating a record of over 100 million in a single advertisement!"

This time there was no short silence in the audience, and the entire venue immediately boiled.

Breaking 100 million!

An advertisement has exceeded 100 million yuan. For entrepreneurs, even the leaders of well-known enterprises in the country such as CCTV venues, this figure is trans-generational, and the curtain of a new era has been unveiled!

The previous judgments about the financial resources of these two companies were almost all wrong.

From 8 million to 8 million, it soared directly to 120 million and 104 million. These two companies have retained a huge amount of spare capacity in the first two rounds, and this spare capacity even broke through the capabilities that their current enterprises should have.

Especially Red Bull.

Was the profit of Chinese turtle essence last year 140 million?

Maybe there is. After all, this is a huge profit industry. The sales myth of breaking 10 million in one year, 100 million in two years, and 500 million in three years is not amazing in this industry. Every company standing on the front line of the health care product industry is almost It all rolls up like this.

However, how can a business invest all of its profits, or most of its profits, in one advertisement?

In particular, CCTV, who knows Liang Yifei's details, is a little surprised: last year Liang Yifei invested a lot of money in order to prepare for Red Bull.

However, unexpectedly, the results have come out.

The congratulations and applause were given to Liang Yifei. The lady of etiquette followed the routine, holding flowers and something that looked like a medal. Under the background music of the athlete's march, she came to Liang Yifei and dressed him in red.

Around - Liang Yifei sitting in the last row, Hu Dabiao and several other entrepreneurs on the left, and a few entrepreneurs who can get ahead, all stood up and applauded and expressed their congratulations.

The headlights in the hall finally turned on again, because at this time, if the lights were not turned on again, the media behind would not be able to take clear pictures of Liang Yifei, and the flash in the dark might really make the newly released Biaowang's name. Eyes are blinded.

CCTV does not want such an accident.

History will only remember the first place, but never the second place. This may not be completely accurate, because in addition to the second place, the third place, and even the subsequent places, there are often some flashes for some touching reasons. point to make an impression.

However, it happens to be the second place, and history really will not give it even the slightest attention.

After the failure of Boss Qin Chikong before, there is still a final curtain, but at this time, it seems that everyone forgot to sit in the distance, some dazed Boss Huai.

Although, the difference between Sun God and Red Bull is only 20 million, even though, so far, Boss Huai's business status and corporate strength are still more than Liang Yifei.

But at this point, he was a loser who was forgotten by all.

Boss Huai couldn't figure it out.

Where did Liang Yifei take out this 140 million yuan? Even the sun god, a large super health care product company with annual sales exceeding 1.3 billion, spends more than 100 million in an advertisement, which is a huge pressure.

And how long has the Chinese Turtle Essence existed, why is it so rich?

The key point is that CCTV's advertisements have an upper limit of value after all. Boss Huai believes that he is willing to spend more than 100 million because the sun **** wants to go public next!

And why did Liang Yifei dare to throw away 140 million?

Isn't he afraid that it will affect the operation of the entire enterprise and lose everything?

"Mr. Liang, may I ask..."

"I'm a reporter from the Youth Daily, Boss Liang..."

There are all kinds of problems, except Boss Huai, and the reporters from all walks of life. Because the amount of the bid for the king is really amazing, the reporters have selectively forgotten the interview rules. He surrounded Liang Yifei in the middle.

"Dear reporters, please abide by the rules. After the bidding is over, we will hold a cocktail party, and you can interview as much as you like." The host on the stage helped Liang Yifei get out of the siege.

The scene stabilized again, and the bidding continued, but because the climax just now was too exciting, after the excitement, most of the people present who had nothing to do with them were really not interested. Some people whispered, some simply left the venue early, the auction seemed a little deserted, and the order gradually became scattered.

Therefore, Zong Qinghou seemingly inadvertently walked to the back row, sat on the seat vacated by Zhang Feng on the toilet, and sat side by side with Liang Yifei, which was not so eye-catching.

"Hurry up." Liang Yifei said with a smile.

"Of course." Zong Qinghou also smiled.

The bank transfer of tens of millions is not so simple as a single sentence. It will take time to earn the money from Wahaha to Liang Yifei's account. CCTV advertisements are paid twice, and the balance must be paid within a month. Before.

Liang Yifei and Zong Qinghou were in the room that day and finally made a compromise.

They both want to win the Biao Wang, but Zong Qinghou's understanding of the importance of Biao Wang is not as deep as Liang Yifei's. The promotion of Biao Wang's products, the new product Red Bull, is far more than the already well-known wow haha.

But neither of them can be sure that ~www.mtlnovel.com~ their own company can win among the many giants this year.

The final result is that Liang Yifei gave up the advertising channels of the nine provinces that the Chinese Turtle Essence had acquired in one or two years before, and transferred the golden hours of the provinces, cities and Taiwan that the Chinese Turtle Essence had won in these nine provinces to Wahaha. , and Wahaha took out the 60 million originally planned to bid to support Liang Yifei.

A year later, Liang Yifei returned the 60 million yuan. As for the ownership of advertisements in other provinces, the two companies competed fairly.

On average, more than 7 million yuan was exchanged for one province's advertising transfer. In the final stage, Zhang Feng asked Liang Yifei if he would do it, which meant that he would spend all the money, even if there was a premium, he would give him a few more for nothing. Province, since the bayonet was already red, there was no room for it, and Liang Yifei did not hesitate.

For Wahaha, with the transfer of advertisements in nine provinces, the effect may not be worse than that of CCTV, because his products have already gained high popularity and sales in Zhejiang Province and surrounding areas; but for Liang Yifei, health care products are gradually not The main business, and after more than a year of development and maintenance, has a deep market foundation in those nine provinces, even if there is no advertising, it will not plummet in an instant.

And such things as advertisements may not necessarily be done on TV stations.

Chapter end