Rebirth of the Burning Era Chapter 236

The cultivation of sales talents is actually not too difficult. There are many famous sales bibles abroad, which talk about the n essential qualities of many sales people.

But in Liang Yifei's view, a successful salesperson has only two things: dying for money and shameless.

In terms of higher grades, the former is the desire for success, and the latter is the indomitable enterprising spirit of struggle.

It's a little helpless to say, although Liang Yifei personally doesn't like the kind of salesperson who chases after the buttocks every day, runs the train with his mouth full, and turns his face and refuses to acknowledge the account, but this is the truth.

No matter it is Chinese or foreign, the best sales performers must be such a group of people. After these people have become so-called sales experts and masters, they will talk about the so-called high-level successful experience in high spirits.

The successful stockbrokers on Wall Street, without exception, have taken the words "dead for money, shameless" to the extreme.

In the current environment, there are too many people who have the desire to make money, and there are too many people.

The common people are used to living a comfortable life in the factory. Even the poor have a certain sense of ownership of the country.

But don't worry, the face is inversely proportional to the stomach. The fuller the stomach, the thinner the skin and the bigger the face; conversely, if the stomach is shriveled, the skin will naturally have to be thicker. back.

With the deepening of enterprise reform, a large number of people will have their stomachs shriveled, and then a large number of people will become thick-skinned and diligent in their hands and feet. Various insurance industries, retail industries, and other industries that need marketing and sales, in the 1990s In the mid-term, a large number of workers who were honestly paid one or two years ago took to the streets to sell. The sales industry is rich in human resources, which is one of the many dividends brought by the environment.

The success or failure of an enterprise may depend on a certain hero, but the rise and fall of any large-scale industry is by no means controlled by any one person.

The tide of history is mighty and mighty, those who follow it will prosper, and those who go against it will perish.

Liang Yifei suddenly expressed these emotions, not because he was too idle, but because he now had limited marketing talents.

The previous advertisements for Chinese Turtle Essence spent money on advertising in several provinces, Taiwan and dozens of cities, but this time the secret recipe purchase ceremony, except for a limited number of stations, Liang Yifei paid out the public relations fee, and almost all the rest It's a free broadcast.

Hot news.

This broadcast was spread by 10,000 and 100. In the next three days, 66 continued, basically all the TVs that could be received in Nanjiang Province broadcast the news.

What followed was a swarm of merchants from all walks of life who wanted to order.

In the beginning, it was basically a phone call, but the phones of the marketing department and factory office of Huaqiang Factory kept ringing.

In the first day or two, I still answered these calls and patiently explained to the other end about the efficacy, price, and availability of products, but after a day or two, it was too late to answer the phone.

A large number of merchants come directly to the door, and the marketing department of Huaqiang Factory is unable to even handle the on-site reception every day. How can I have time to answer the phone, and the people on the other end of the phone do not know whether to buy or not.

The marketing department simply left a young man to answer the phone. Whenever a call came, he would say, "The goods are in short supply, and I can't make it clear on the phone. If you are interested, you can visit on the spot..."

Rao is so, the young man in the marketing department has to wear a layer of skin off his mouth at the end of the day.

The rest of the marketing department, including the temporary staff temporarily transferred from the factory office, finance, security and other logistics offices, all participated in the reception.

Liang Yifei also has to undertake the reception task himself, but there is a threshold to meet him, and only if the order intention is 500,000 yuan, he will come forward and talk to the other party.

There are too many people coming, from all walks of life, all kinds of people, from large state-owned shopping malls, to small bosses who open a small shop by themselves, to bosses and second-order dealers from various places, and even many from hospitals and various semi-official offices. agency people.

After a few days, the entire Huaqiang Factory and Liang Yifei fell into a very tired state. They received entertainment every day. In the same way, talk to this person and talk to that person. A question has to be explained to different people over and over again throughout the day. It means that he was very excited at first, but later, he didn't even want to open his mouth at all.

Not Zhang is not enough. With more and more TV stations reporting, the previous series of advertising effects began to ferment, and more and more people came to the door.

Every visit is full of guests and money, so how can they not be entertained?

But the problem is that after several days in a row, all the visitors showed great interest, but not many people actually placed orders and paid money.

And almost everyone is bargaining!

After all, Chinese soft-shelled turtle essence is currently only famous and has not been put into the market for the time being.

After thinking about it, Liang Yifei felt that his attitude towards buyers was too "modern".

The time is different, the situation is different, the market is different, and the response methods are also different. After 20 or 30 years, there are many suppliers, and buyers have a lot of choices. Of course, the seller has to maintain a good relationship and hold the buyer, but it is different now.

Health care products are hot, and there are only a few well-known ones on the market, all of which are in short supply. The momentum of the Chinese soft-shelled turtle essence to win the deer's army, there are only legends on the market, and there are no real products.

At this time, he does not need to be careful with the buyer, sometimes being a little rough, maybe the effect will be better, and it can create an atmosphere of short supply.

They are all here to make money. As long as they can make money, who cares if Liang Yifei, the general manager of Huaqiang Factory, is eating and drinking with you, or not seeing you?

Having figured this out, Liang Yifei immediately asked He Xinfu to prepare a notice.

The general idea is that due to the strong market demand, Huaqiang Factory has no manpower to introduce the Chinese turtle essence to each customer in detail. The relevant information will be attached to the product manual for instructions. For customers who come to order, go directly to the financial department to sign a contract and call first. money.

Due to the limited inventory, the order of the goods is based on the degree of money arrival, and cash transactions and large transactions have priority.

To put it simply: No reception, if you want to buy, you can pay directly.

"Director, will it be cool to do this?" He Xinfu asked a little uneasy.

Not only He Xinfu, but even Wu Sanshou thought that Liang Yifei was a little too arrogant?

Yes, people do come here to purchase, and the Chinese turtle essence is also popular now, but before purchasing, you have to find out the situation. Don't ask anything, just read the product brochure, and directly tens of thousands or hundreds of thousands. For the money, not even the price?

These days, everyone is tired, it's true, but it's not all for work, who is afraid of being tired if they can make money.

Receiving customers and introducing products is a matter of course for manufacturers.

I have to say that since Liang Yifei took power, a series of management changes have indeed played a role. At present, there are indeed many small problems in the Huaqiang factory, but in terms of work attitude, it has been corrected, hard work, and more rewards. The concept has been deeply rooted in the hearts of the people.

"Old He, your idea is right, but it doesn't apply now." Liang Yifei first affirmed He Xinfu's sentence, and then explained: "After the sales are on the right track, of course, there will be an orderly reception, but Now, the time is too tight, our reception work is under too much pressure, there are not enough staff, and most of the staff have not received special training, the caliber is not uniform, and the working style is inconsistent, which may have negative effects;"

"That's true." He Xinfu smiled with some "helpless happiness".

We can't blame Huaqiang Factory for its lack of preparation. It's really moving too fast. The introduction of machinery, production, personnel changes, publicity and advertising, so many important tasks, could not be completed in a few years. Liang Yifei took the whole factory and only After more than half a year, everything was done in a tight and orderly manner.

Some other non-critical and critical tasks must be neglected in a short period of time.

"Wait later, it's time to recruit more people, carry out professional training, and expand the team." He Xinfu added.

"Yes, but that's another story." Liang Yifei continued: "It's precisely because the Chinese soft-shelled turtle is on fire now, and we have to take advantage of the heat to strike the iron. If you slowly talk to those people outside, entertain them, and then bargain, okay? This fire that is easy to burn is easy to cool down. We must create an atmosphere: Chinese turtle essence is a good thing that is in short supply, and if you buy it, you will earn it. It is not we who beg them to buy, but they beg us to sell! "

"Director, that's what you said, but those people's money didn't come from strong winds. If you don't know the situation, they may not be able to pay, right?" He Xinfu said.

Liang Yifei smiled and said, "I naturally have a way, you are like this..."

He whispered a few words to He Xinfu. After listening to He Xinfu, he was stunned for a while, then slapped his thigh and said, "Director, this method is absolutely perfect! It's done, I'll arrange it now!"

Early the next morning, a large notice was posted at the entrance of the factory. The various merchants who came to the factory for consultation before came to Huaqiang Factory, but no one received them now. They were all notified and they needed to purchase directly with them. The money market department signs the contract.

Unsurprisingly, at the beginning, there were many people watching and discussing. There were a lot of people around the door, but no one ran towards the marketing department.

However, this cold field did not last long.

A few hours after the notice was posted, 66 people continued to enter the factory and head towards the marketing department.

Just after the morning, you could see through the big iron gate that there was actually a queue at the entrance of the market department on the second floor of the office building.

In the afternoon, trucks began to enter the factory, and then truckloads of goods were shipped out of the warehouse in broad daylight and flew away.

Until midnight~www.mtlnovel.com~ there were all kinds of cars, filled with boxes of Chinese soft-shelled turtle essence, and opened from the factory gate.

What no one knows is that these cars basically stopped at another abandoned warehouse to unload the goods after half a circle around Binhai City. Before, the Huaqiang Factory was full of firepower, and there were too many Chinese turtle essences stored in the warehouse. Rent a warehouse on the outskirts of the city.

The next morning, as soon as the guard came out of the guard room, rubbing his sleepy eyes, and was about to open the door, he was startled by the sight in front of him.

The various bosses and managers who came to inspect the other day were so densely packed at the door that they blocked the factory door, and they were scrambling to squeeze in the direction of the gate, trying to occupy the position closest to the gate.

"Master, please open the door, let's order!"

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Chapter end