Rebirth of the Burning Era Chapter 325

Liang Yifei is determined to win the Red Bull product, because history has proven that Xu Shubiao is willing to cooperate with mainland businessmen to give agency rights, and in 1995 and 1996, Red Bull entered the mainland market.

Taking ten thousand steps back, even if he can't get it, Liang Yifei will prepare drinks in the future.

Beverages have a small profit, a wide market, and unlimited potential. They are basically not affected by economic fluctuations and major policies, and they do not receive much media attention. They are the best choice to make a fortune in silence; In terms of production technology and procedures, making health care products is similar to making beverages. In the future, whether transformation or new construction, it will be a matter of course and very convenient.

So whether it is a functional drink or an ordinary drink, it is a good choice to find a sports star for endorsement, especially the former, functional drink, it is natural to find a sports star.

As for film and television stars, in fact, in recent years, the media has not been so developed, and the common people have a strong sense of collective honor and still retain a patriotic heart. Therefore, the current film and television stars are not as popular as sports stars.

Economically speaking, sports stars may also be really cheaper.

A world gold medal, rewards at all levels, add up to 200,000. No matter how good sports stars are, compared with film and television stars, they are just entering the line of food and clothing. One or two million may not be able to find first-line film and television stars. , but you can find the world's top sports stars.

This is also Liang Yifei's strategy based on historical facts: after Red Bull first entered the mainland market, the market did not particularly buy it, because the taste of this functional drink was really unacceptable to the mainland people.

Of course, the taste can be changed and you can get used to it. In the beginning, it was not in line with the taste of the local people, but later there were many drinks that were sold, such as CocCola. At first, the Chinese did not like this kind of 'strange Medicinal flavored carbonated drinks.

But CocCola has an aura of natural pedigree: this thing comes from the most powerful and fashionable America in the world, and it has been in China since the 1920s and 1930s. It is delicious to drink. The 'superiority' of the grade.

This kind of inferiority in the depths of human nature is not very high-grade when it comes to the table, but it does exist and has a profound impact on marketing.

Coke has a 'noble' pedigree, but what about Red Bull?

I came here. Thailand is not as good as China. It's like people from second-tier cities who want to go to first-tier cities, but I haven't heard of any young people from second-tier cities who have to go to third-tier cities or even go back to the countryside after graduation.

No matter how deep the urban routine is, it is still a city, back to a chicken feather countryside?

Such contempt chains exist in all walks of life.

Fortunately, this chain of contempt is not unbreakable. As long as you get used to the taste and try its effects, Red Bull is still very marketable.

In the last life, Red Bull passed two methods to get through this difficult period: one was the overwhelming advertising bombardment, star effect, tired and tired drinking Red Bull, people who have never drunk Red Bull must have heard of it; the second, it is high The retail price of the same volume of Red Bull is even higher than that of CocCola. By the year Liang Yifei crossed, the same volume of Red Bull had even been double that of CocCola.

The advertising bombing of celebrity endorsements, the real effect, and the high price have finally created a fine lineage for Red Bull, which has been catching up, surpassing many international brands such as CocCola, and becoming the best drink in the domestic market.

It is worth mentioning that the high price of Red Bull is not only due to the cost of beverages and agency costs, but a large part of the reason is also to artificially increase the price. This approach was widely adopted in the functional beverage market later.

On the other hand, its profits are very high, far exceeding that of Coke, and only some domestic beverages that rely entirely on additives and flavorings can be compared.

Liang Yifei's idea is to use the existing advertising channels to find endorsements from sports stars, so as to shorten the adaptation period of Red Bull in the mainland market as much as possible.

Wu Sanshou proposed the names of several sports champions, and even a foreigner. Liang Yifei pondered for a moment and rejected them one by one.

"The diving team will not be considered for the time being." In Liang Yifei's impression, the real popularity of China's diving dream team is actually since 1996. Although the Barcelona Olympic Games has won three gold medals in 1992, there is no domestic star at this time. The soul of temperament, until 1996 won three gold medals, Fu Mingxia can be regarded as a banner, but she herself is more like an athlete than a star.

It was not until 2000 that a group of athletes with top sports skills, such as Xiong Ni, Tian Liang and Guo Jingjing, appeared, and the Chinese diving team really became a star team and a dream team.

In terms of commercial advertising value, the value of the diving team is the greatest at this time.

Basketball, track and field, etc., is also a truth. If you look for it now, the endorsement fee is cheap, what's the use?

Heroes have come out in large numbers, each leading the way for several years. Since spending money to find endorsements, of course, it is necessary to find the most "dominant" wave and keep up with the times in order to maximize the value.

The initial glory of Chinese sports was in the era of Li Ning gymnastics. Jianlibao ate this dividend more or less; in fact, Jianlibao has been eating the dividends of Chinese sports.

Next, the most popular one was Lu Jiajun, and Liang Yifei ate it clean with nothing left.

But since the second half of 1994, the Lujia Army has gone downhill, and now it has been divided, and their era has passed.

Next, it should be the era of table tennis. Although China has always been a strong country in this sport, if a sport wants to reach its peak glory and cause the strongest response among the people, it is not just about winning gold medals. , There must also be a group of distinctive and very popular athletes.

The star effect exists in many industries. If Nie Weiping can look exactly like Lu Han and Wu Yifan, it is estimated that Go has become popular in China.

Liang Yifei said a name, and Wu Sanshou was stunned after hearing it, and said in amazement, "She? She can't do it. After last year's Asian Games, she scolded the whole country to death!"

"That's why I'm optimistic about her. There will be the World Table Tennis Championships in May this year. Maybe people will endure humiliation and take courage, and shock the world again?" Liang Yifei said with a smile: "Success with smooth sailing is definitely not as good as after setbacks. Inspiration from sharpening the sword, you can rest assured that as long as she can still win the gold medal, her fame will only be bigger and better than before."

"What if she loses again this year? That would be stinky." Wu Sanshou said.

"Why are you talking so much nonsense? If you want to go, you can go! If you lose, you will lose. If we lose, let's change people. Isn't it just the money." Liang Yifei rolled his eyes at him.

I can't say more about this, can I tell you, after Deng Yaping lost to Xiaoshan Zhili in 1994, she swept the World Soldier Championship in 1995 and won three championships in women's singles, women's doubles and women's team, followed by 1996 In 2008, at the Atlanta Olympics, she easily won two gold medals in women's singles and doubles, and then ranked first in the world's women's table tennis for eight consecutive years, almost leading the singles and doubles championships in major events.

After the era of gymnastic prince Li Ning, in the history of world sports, there was an era in which one individual dominated the championship for a long time. The media called this era the "Deng Yaping era".

Although this ping pong queen looks plain, but her personal hard work in the game, fierce and tough temperament, is very popular with the people and has great commercial value.

As for Wu Sanshou's "being scolded to death by people in the whole country", it was the narrow loss to Japan's Chiri Koyama at the Olympic Games last year.

In Chinese sports, except for football, most of them can win but not lose, can lose, and can't lose to the Japanese. From table tennis at this time, and even twenty years later, as long as the plaster flag appears on the sports field, Chinese athletes are burdened with a pressure outside of sports competition.

What's more, Xiaoshan Zhili was originally a Chinese champion. She "defected" from the Chinese table tennis team and went to Japan. Her real name is He Zhili. Losing to her is even more unacceptable in terms of national feelings.

Especially when Deng Yaping's real level is obviously higher than Xiaoshan Zhili's, this makes the audience who was originally suffocating a lesson from a traitor even more depressed. What Japan's Chili Koyama did, she could only vent all her emotions on Deng Yaping.

This matter is indeed strange. The reason for Xiaoshan Zhili's defection was revealed many years later: in the semi-finals of the 39th World Table Tennis Championships, Xiaoshan Zhili, also known as He Zhili, was asked to deliberately lose in order to increase the Gold odds. However, she defeated the opponent 3-0 and finally won the championship, followed by being disqualified from participating in the Olympic Games by her superiors, which led to her quitting the table tennis world in 1989, moving to Japan, becoming a Japanese citizen, and changing her name to Koyama Zhili. Played on behalf of the Japanese team.

When Deng Yaping entered the national team, Xiaoshan Zhili was already the Asian champion. After all, she was her senior sister, maybe even brought her.

A muddled account, it is not clear if it is calculated or not, and the muddled account is muddled. Anyway, the masses are forgetful. When she swept the Games next time and stood on the highest champion platform until her legs were weak, she would be praised as a nation again. hero.

At this time, it is impossible to say anything without drinking some Red Bull to add to the fun.

I made arrangements with Wu Sanshou. This time, he doesn't have to come forward. Through Zhang Feng's advertising agency, he represented Liang Yifei and signed Deng Yaping. Of course, the permission of the national team and relevant management departments was required. Spend a little more money, the rain and the dew are evenly covered, and everyone benefits, so there is no big problem.

It was less than ten days. Before the end of the year, the reply came. The national team is still training at the end of the year, so I was able to get in touch. Now Deng Yaping and the table tennis team are at the bottom, and they won it at a cheaper price than Lu Renkang. And the other party expressed their gratitude. At this time, to come to the table tennis team and Deng Yaping to cooperate is not only financial support, but also a kind of trust.

Faith is more precious than gold.

Since the feedback given by the other party was so enthusiastic, Liang Yifei thought about it, wrote a pair of words and sent it.

His calligraphy has been specially practiced, and he is not considered a master, but it is not shameful to hang it on the wall. In the private enterprise, I am afraid that he can come out on top.

Fourteen characters in total.

Yellow sand wears golden armor in a hundred battles, and Loulan will never be returned if it is not broken.

Chapter end