Rebirth: It's Like Flowing Water Chapter 292

It's just that Qi Lei didn't know, this time it wasn't faster than he expected, but much faster than he expected.

To put it simply, Qi Lei gave Tuo Ye a stage, and since Qi Lei was blocked, Tuo Ye completely released himself and changed Qi Lei's original plan.

The original plan said before, asking French designers to buy Italian brands. After Galeries Lagerfeld redefines Chinese colors and Chinese styles, new brands will emerge.

After that, it gradually changed the overall impression of the Chinese garment industry in the West and increased the added value.

how to say? Qi Lei's plan is relatively stable, and it's unlikely that anything will go wrong.

But when it came to Master Tuo, he felt that he had to change it.

It's not that Qi Lei's plan is bad, but that if Master Tuo implements this plan, it won't be very good.

He doesn't have Qi Lei's reputation, status, nor so many concerns.

Qi Lei wants to be disciplined, but I don't! Qi Lei wants face, how much is that thing worth?

So, Master Tuo made some "small" changes to Qi Lei's plan.

First, acquire Italian brands.

Master Tuo listened to Qi Lei and accepted it.

However, Qi Lei originally planned to spend tens of millions of yuan to buy out a luxury brand.

But when Master Tuo thought about it, it was a waste!

It only cost 3 million to sign a joint contract with a small brand that is on the verge of bankruptcy and is not considered a third-tier luxury brand.

For two years, jointly released down jackets.

The Italian brand was overjoyed. Not to mention that it is on the verge of bankruptcy, even if it does not go bankrupt, 3 million is a lot for them!

Suddenly someone came to send money, and there was no need to do anything, just print their logo on Chinese products.

Besides, this is an industry owned by Qi Lei. If it becomes popular, it will also be their brand.

No matter how you count it, it's not a loss. It's such a beautiful thing, so I agreed without stammering.

After that, Qi Lei asked a French designer, and Master Tuo also invited him.

However, Qi Lei needed these two designers to design, but Tuo Ye was useless.

"You don't need to come up with the design, you just need the platform, collect the money, and claim that you designed it."

The two were quite hesitant. They only used their names, not their designs. This is not a good thing. What if the brand is broken?

At first they disagreed.

Mr. Tuo told them, "Don't get me wrong, we don't have any bad intentions, it is really to cooperate with Mr. Lagerfeld's autumn conference. Therefore, the design theme is mainly Chinese style and Chinese elements."

"You are not good at this, and it is difficult to complete the design."

"Besides, you can rest assured that our own design draft will never ruin your reputation, but will give you extra points. If you don't believe me, see!"

Speaking, Master Tuo really took out a set of design drafts.

When the two saw it, they were completely relieved.

Because the works are quite good, the style is indeed Chinese style, not their area of ​​expertise.

However, there is still a little doubt, "Who is the designer of this set?"

Seeing this level is not bad at all, which well-known designer should come from. If that's the case, then nothing can be agreed upon.

Because, it's easy to get into trouble!

If ghostwriting is revealed, the reputations of the two of them will be hurt.

And Master Tuo replied:

"Thinking too much, these two designers are both Chinese, one is twenty-two and the other is twenty-eight. They are very young, and they don't have any fame."

"And!" Tuo Ye said seriously, "These two Chinese designers are intern designers of our down jacket brand, and the two are design directors. They are actually your subordinates."

In this way, you can rest assured, even if it is a ghostwriting in the future, it will not have much impact.

The fashion circle is not like the public opinion circle. From the perspective of public opinion, this may be a big deal. But in the fashion circle, as long as the other party is not well-known and has no influence, let alone the ghostwriting of the contract, even if it is plagiarism, there is no big loss, and the big deal is financial compensation!

Besides, a fool would just take it and use it.

Suggest one or two revisions, make some changes that do not destroy the theme, and finally sign the design draft.

After all, they are design directors. In theory, after the manuscripts of subordinate designers have been reviewed, they are considered works they participated in. This is understandable, very skilled.

Of course, there is another reason for them to agree to do this.

Originally, these two designers were worth 5 million, and Qi Lei also planned to spend 5 million to get the designer.

As a result, Tuo Ye opened his mouth to be 10 million, and he was rich and powerful!

He gave too much, there was no way to refuse.

Master Tuo, "If you agree, sign the contract now, you are our chief design director!"

Then what are you thinking about? Signed the contract now.

In this way, the preliminary preparations are completed.

Then, Qi Lei's plan was to wait for Lagerfeld's press conference to take advantage of the heat.

In other words, let Lagerfeld rush ahead first, and we will eat meat in the back.

Master Tuo changed it again. Teacher Xiao Qi was still too conservative. He wanted to send out the work before Lagerfeld released it.

Euphemistically called it, warm up to Lafayette.

Moreover, as Lagerfeld's Chinese cultural consultant, Tuo Ye also asked Lagerfeld's opinion, and Lagerfeld agreed without thinking.

First, Lord Lafayette is so confident that no one can take away the glory that belongs to me.

Second, the release of new down jackets is not yet mainstream in the fashion circle, and has no impact on his mainstream fashion design.

Moreover, Lagerfeld is very sensible. Not only did he agree, but he also told Master Tuo that he could use some of his resources to provide some convenience and help for the down jacket release.

Not only did it provide convenience and help, but Galeries Lafayette even spent two days designing a down jacket as an Easter egg on the day of the conference.

And he asked for Chanel's approval to put on the logo of the co-branded model, which was regarded as a favor for Qi Lei.

So, Master Tuo's show-off operation began.

He is Qi Lei's chief disciple!

He is so talented!

Without Qi Lei, a transmigrator, he would be the hero!

He is actually... dirtier than Qi Lei, but he doesn't have a stage.

Master Tuo, it is more like the Chinese version - Gene Sharp.

The specific operations are as follows:

Mr. Tuo first took advantage of the still-unquenched Western discussion and enthusiasm for Chinese color matching, as well as Taylor's garbage designers, and the public's distrust of Western fashion media. This wave of public opinion storms, with the Penguin community and Penguin video, At the same time, the news of the upcoming new product launch conference was released.

The theme of the topic is: "Let the world see the real Chinese color matching!"

And use all the resources to warm up the topic.

Yes, that's right, it's not what normal people imagined. Mr. Tuo has accumulated so many selling points, Italian brands, French designers, as well as Chanel co-branded models, and Easter eggs designed by Carla Lagerfeld.

According to the normal marketing strategy, these are the selling points of the product! For someone else, I wish I would do my best to promote these selling points.

But, Master Tuo doesn't.

Don't forget, he is not engaged in commercial marketing, he is engaged in information dissemination. It is not a marketing routine, but an advanced operation of consciousness implantation.

There is only one sentence about the press conference—

"Let the world see the real Chinese color scheme!"

Originally, such a sentence would not have much impact. The West doesn't care about your bad things in China.

However, it depends on who owns it, how it operates, and what resources it has.

For example, there are "tools" like the National Light Industry Association and Oakley!

When Oakley and the others saw it, what was the situation? Isn't Qi Lei locked up? Can you still do things? Quickly ask Adams to come over and make plans.

But Adams's answer was unexpected, "As long as Qi Lei is not there, we can't make any big waves."

"If you are really worried, you can spread some negative emotions, so I don't have to do it myself, right?"

When Oakley heard it, he thought it made sense, and began to invite people, the media, to attack the press conference.

So, something that was not very popular at first became the focus instead.

Oakley's point of view is, "Chinese people have no aesthetics, and their things are destined to disappoint. We are tired of the combination of bright red and bright yellow."

This point of view, using Oakley's idea, is just to use the popularity of public opinion some time ago to attack the current hotspot of public opinion.

Due to a series of bombings like feeding **** some time ago, this view has also been widely recognized by public opinion.

As Adams said, it's too easy, it's like committing crimes against the wind.

In short, there is a lot of scolding in public opinion, all of which are bad voices.

Of course, there are also those who hold different views, "Only Chinese people understand Chinese sex, maybe they can really see something different?"

However, after all, it is a minority, and most of the voices are still pessimistic.

Haha, can you be pessimistic? Even Big Sister Kou and Zong Baobao were scolding, and they were the ones who helped Oakley guide public opinion.

Master Tuo gave a death order, "Destroy me to death, to occupy Omi's public opinion!"

"Moreover, we must direct the scolding to Chinese brands and Chinese designers, and let the public assert that Chinese design is not as good as Taylor's rubbish!"

This baby Zong and Sister Kou are too good at it, and it went on like this for several days. Seeing the popularity decline and the public getting tired, Master Tuo finally revealed some news about the press conference.

"The new product is jointly released with a well-known Italian luxury brand, and two famous French designers are the designers."

As soon as this information came out, public opinion was not calm again.

scolding... scolding wrong? Not designed by the Chinese, but a combination of luxury brands and designers? So is this worth the wait?

Public opinion began to tilt slowly, and some centrists began to oppose the water and in turn supported the press conference.

Seeing that the wind direction was about to change, Oakley was in a hurry, and he hurried to find Adams again.

And this time, Adams didn't reply right away, he studied for several days, and finally told Oakley, "It's okay, according to my analysis, it's all an illusion. The public opinion is not a fool and will wake up soon. At that time, the Chinese situation is more difficult.”

Oakley was unsteady, "Then we don't do anything?"

Adams, "Don't do it for the time being, and wait for the direction of public opinion. Whichever direction the public opinion attacks, we can just add to the flames. You have to trust my professionalism."

Well, Oakley chose to believe and continued to wait.

In the end, God!

Within two days, public opinion really turned around.

A well-known blogger broke out an amazing news, that is: the Italian brand that the Chinese were looking for is on the verge of bankruptcy, and it is a third-tier brand with a very poor reputation.

"Inside news, the Chinese just want to deceive consumers by using Italian hype!"

The news was so eloquent, and the public opinion was led by the nose again, with surprising anger.

Compared with before the reversal, I am even less optimistic about the press conference.

Oakley already believes in Adams, and professional things have to be done by professional people!

Follow Adams' advice, "This is a good time, we can't give the Chinese a chance to breathe!"

As a result, Oakley began to spend a lot of money again, inviting people and media, and even bribed a few Chinese reporters to uncover more news.

The details of the contracts signed between Chinese and Italian brands have been revealed, which once again sparked public anger.

In short, I will try my best to follow the guidelines given by Adams to conclusively conclude that Chinese people deceive consumers, have no sincerity, use Italian brands to hype, and Chinese aesthetics have no value.

But Oakley was exhausted, but he was sore and happy!

He found out that manipulating public opinion is easy to become addicted to it. ?

It's fun to play.

As everyone knows, some people have more fun than him.

Under the leadership of Master Tuo, the first phase of the young eagle almost came out of the nest, not only Zong Baobao and Sister Kou.

He was too busy to come, and all the staff were dispatched.

Zhang Xianlong fooled American netizens and left a message under every bad-mouthing person, "I agree with your point of view!"

He cursed behind everyone who supported him, "Stupid! No judgment at all!"

Something like that!

Jiang Yao, Ma Chenyu and the others were not idle.

Oakley is in the dark, they are in the dark, and they are in the dark.

Have fun.

So much so that, after more than a month of continuous climax, the European and American public are either tired or suspicious.

The so-called extremes turn into opposites, and even the most excited people at the time would doubt: Is it a bit too much? It's just a clothing conference. Is it unreasonable to make a fuss?

Besides, is Chinese aesthetics really that bad?

Maybe... not necessarily!

But no matter what, let them make such a toss, UU reading www.uukanshu.com was originally a fashion circle, and now it has become a hot spot of public opinion.

People who didn't pay attention to the release of clothing originally wanted to get a final result after several pulls and reversals.

After seeing the effect, Master Tuo nodded with satisfaction. The pre-distribution was in place, and now he is starting to prepare for the post-distribution.

As for frying, you have to fry the whole set! Master Tuo has been learning for so many years and has used it all.

In this way, a Chinese brand that is not well-known, and even the Chinese feel a bit rustic after listening to it - Bingcheng brand (the old brand of Harbin Garment Factory has not been changed), and the joint press conference of the Italian luxury brand, in Under the global attention, it was held.

Penguin community text live broadcast, Penguin video is the first live video broadcast.

Quanmi, as well as 60 million netizens in Europe and East Asia watched the live broadcast.

Mainly, I want to see how Chinese people make a fool of themselves, and what new heights Chinese people can make ugly.

As a result, before the press conference started, they were all stunned, because they saw people who shouldn't be there attending the press conference.

For example, the CEO of Chanel, its designer.

For example, the absolute ruler of the fashion industry, Galeries Lafayette Carla Lagerfeld.

For example, a large number of Hollywood, Chinese, Japanese, Korean stars, as well as European stars.

Huh, it's a bit big to play, and it's a bit of a surprise.

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Chapter end