Back To 1995 Chapter 1008

  Chapter 1008 One step in place

The rumors between Elsa Benitez and Song Yang are not uncommon for a long time. The tabloid media reporters with great powers even dug out that as early as when Elsa first came to America, she participated in Song Yang The party held to get the double-click company to get the venture capital of WPP group.

  In the past few years, some young models who participated in that party have also revealed that some indescribable things happened between Elsa Benitez and Song Yang that night.

Whether these rumors are true or not is hard to say, but when RICK was preparing for the Victoria's Secret Supermodel, Elsa Benitez was among the supermodels and Hollywood stars at the time, and became the signing of the Victoria's Secret Supermodel with Rick. Model the first person!

At that time, Elsa was by no means a supermodel, and she was not doing well in Hollywood, but in the end she directly signed the Victoria's Secret supermodel contract, and the major shareholder of RICK happened to be Song Yang. It's hard not to let people imagine couplet...

  Listening to those reporters deliberately asking questions that offended her, Elsa Benitez just glanced at those entertainment media, and silently blacklisted them, and would not accept their exclusive interviews in the future.

Jenny and Monica Bellucci are both people who have rumors with Song Yang. They also shine in Hollywood and get a lot of resources. For Elsa Benitez has naturally become the focus of media pursuit.

  These reporters in front of them asked these questions not only to displease Elsa Benitez, but also to hope that some serious news could be revealed from Elsa's mouth!

The grievances of the wealthy families, the quarrel between the women of the former richest man and other news will definitely attract the attention of the whole of America, and even the whole world. As long as these reporters get these news, they can make a lot of money With popularity!

   "I'm not interested in this nonsense and have nothing to do with me!"

Elsa Benitez said to several reporters with a blank face, and then waved her hands to let several Mexican assistants enter the venue, and started to call it a day. Today, she came to participate in the shooting of the Gucci store in San Francisco. Elsa Benitez Nitus just came here under the guise, and now Elsa has to go to San Jose.

  In a Mexican-style villa in San Jose, after a while, Song Yang and Elsa lying in his arms finally calmed down. Elsa on the bed made Song Yang feel the hotness and unrestrainedness of Mexican women.

  Draped in a silk gauze, Elsa got up and got out of bed and made a cup of black tea for Song Yang. Mexico is one of the top three countries with the highest per capita tea consumption among all tedrinking countries in the world.

Like Irene, Elsa Benitez also bought villas in places like San Jose and Houston. For Elsa, who earns tens of millions of dollars a year, these properties are nothing .

  Elsa Benitez is the most expensive supermodel in America, but in Mexico and Latin America, her popularity is much higher. Large groups such as Telemex are also rushing to ask Elsa to speak for her!

  Lying on Song Yang, Elsa looked at the face in front of her, and couldn't help thinking about the past. Looking at Song Yang, Elsa suddenly said to Song Yang, "Song, I want to quit Victoria's Secret Supermodel!"

   Song Yang, who was rubbing Elsa's black curly hair, was a little surprised when he heard this, and looked at Elsa, frowning slightly, "Is it Eric or because of someone else..."

Elsa put down everything in Mexico and came to America because she wanted to become a big star in Hollywood. Now she is a Victoria's Secret supermodel. If she transforms into Hollywood, she will be well-known, even if she can't be a leading role, she can act in TV dramas or movies. A supporting role is absolutely fine.

"It has nothing to do with Eric." Elsa lay on Song Yang's chest, "RICK Group took good care of me and agreed to let me go to Hollywood to test the waters. Eric is still in contact with Western Films and wants Victoria's Secret Supermodel to enter Hollywood!"

"I want to change my life. I heard Eric say that Rick's company wants to establish its own fashion magazine. I want to be in charge of Rick's magazine business, or establish my own fashion magazine brand, and produce RICK's own fashion TV series and movies. Song , what do you think about bringing the affairs of the Gucci family to the big screen?"

   Song Yang looked at Elsa Benitez's excited expression, and saw that she was really not joking.

   "Are you really going to give up your current supermodel career?!" Song Yang pondered for a moment, looked at Elsa and said.

Elsa smiled and nodded. She already has fame and wealth. The status of the world's number one supermodel has exceeded her expectations when she came to America. Entering the Hollywood film industry may make her famous even more , but for Elsa, that was at best the icing on the cake.

Although the group of media today are threatening Elsa, the questions they ask are basically the things that Elsa will encounter after entering the Hollywood film industry. I am afraid that the rumors about her will surpass the audience. Attention to those film and television dramas she played!

  Fame and fortune are already there, and Elsa doesn't want to get those tearing news and all kinds of speculation. At this time, transformation is the most suitable for her.

  With Song Yang here, even if Elsa transforms, she will not sit on the bench and suffer from the treatment of a newcomer. Whether she is the editor-in-chief of a fashion magazine, a film producer, etc., she will never be unknown.

And over the past few years, Elsa has also seen clearly the nature of Hollywood and the fashion industry. Those glamorous models and celebrities are not at the helm of the industry, but those luxury companies, fashion magazines, and producers. Wait, they are the ones who have the right to speak in the industry. If you want to become a powerful figure in the industry, you must transform into these talents!

   "If you want to transform, RICK and the North American Global Investment Foundation will of course support you!" Knowing Elsa's thoughts, Song Yang stroked Elsa's cheek.

  Elsa stamped on Song Yang's lips, then slid all the way down, and finally got under the quilt.

   "Song!"

When he came to Elsa's villa, Eric, the president of America's largest luxury goods group, gave Song Yang a warm hug. For Elsa, Eric was not surprised. Elsa is not here, so Eric can't help but think about it.

   and Eric are also "old friends". Since Song Yang first started his family, he has known Eric, so naturally he doesn't have so many scruples when speaking.

   "Elsa will quit Victoria's Secret Supermodel and transition to behind the scenes..."

  Hearing Song Yang's words, Eric couldn't help being taken aback, his eyes turned around Song Yang and Elsa several times in surprise, and finally he was sure that this was not a joke with him.

   "Is it inside RICK, someone did something, or the media reported some news indiscriminately, Elsa, don't worry, I will take care of these troubles..."

Fashion and luxury magazines are notoriously famous, and all kinds of **** news are emerging in an endless stream. In the dark, the Gucci family, Yves Saint Laurent, Chanel family and other famous luxury founders' families can be photographed. A few seasons of Hollywood dramas have gone by.

Eric also knows that even within RICK's company, the gossip about Elsa has never stopped. Eric thought that within Rick's company, who would dare to spread any news and compete with Elsa for the first sister of Victoria's Secret? What, these are the most commonplace in the luxury fashion industry.

   "Eric, it has nothing to do with those, this is my own decision!" Elsa took a sip of the bubbled roselle tea, which was specially shipped from Mexico.

Eric looked towards Song Yang, seeing Song Yang nodded, Eric couldn't help but feel a little headache for a while, if it's because of Tiebi's mess, then he can still handle it, at worst, kick off a few Victoria's Secret supermodels Forget it, there are not too many people who want to enter Victoria's Secret Supermodel.

But Elsa wanted to quit, which made Eric a little helpless. Elsa wanted to quit the Victoria's Secret supermodel, but it was not only her own business. RICK and Victoria's Secret invested too much resources on Elsa. Well, the overall publicity of Victoria's Secret revolves around Elsa. Once she quits, the entire publicity of Victoria's Secret will change accordingly. It is necessary to create a new spokesperson for Victoria's Secret with global reputation!

"Elsa, RICK can cooperate with your transformation. RICK is building his own luxury fashion magazine and website, and is planning to cooperate with Western Films to shoot big movies of luxury brands and promote Gucci and other brands. If you want, you can Be the vice president of RICK, in charge of the media business!"

But looking at the expressions of Song Yang and Elsa, Eric knew that this matter could not be changed, so he immediately said that Elsa was in charge of the publicity and promotion business of RICK Group, Eric I'm a little worried. After all, it's impossible for Elsa to practice in such a huge RICK group, but it's okay to be in charge of Rick's fashion magazines, fashion websites, and fashion film producers.

   "Rick Group, if you want to build a fashion magazine, you can consider buying Condé Nast!"

  Song Yang said to Eric, the latter's eyelids twitched when he heard it. Eric wanted to build a fashion magazine because he hoped that the RICK Group would have a channel for its own production.

  After entering the Internet age, the influence of newspapers and magazines began to plummet. Yahoo and other portals launched fashion channels one after another, stealing away a large number of users.

  The fashion channel jointly created by RICK Group and ICNC TV station is also one of RICK's promotional channels, and it is now one of the fashion channels with the highest ratings in America.

But for the luxury goods industry, Bige, represented by fashion magazines, cannot be replaced by other media. No matter how many users it has, countless brands and celebrities are still based on top fashion magazines such as "Vogue". Rong, models, stars, etc., will also become Vogue cover characters and add them to their resumes.

And Condé Nast Group is the parent company of "Vogue" magazine. Eric just wanted to test the waters and organize a small fashion magazine to see the situation. Let's talk about it, let's take the "Vogue", the top fashion men's magazine "GQ", etc., which is known as the fashion bible, first!

   "In the past few years, traditional magazines have suffered a lot from the impact of Internet media, but the price of Condé Nast is not cheap..." Eric looked at Song Yang and said.

To put it bluntly, between traditional media and Internet media, there is still a dispute over the right to speak, just like movie ratings. In the past, several big media such as the New York Times and the Los Angeles Times rated a movie, and after professional film critics analyzed it, A movie is defined.

No matter how good the box office is, if the media critics don't say anything good, it will still be regarded as a popcorn movie. After the emergence of websites such as IMDB, the right to comment on movies has gradually been transferred to the hands of the general public. The idea that a movie is a good movie has also begun to form, and the analysis of a movie is no longer determined by a few film critics writing a report...

The same is true in the luxury goods industry. Magazines such as "Vogue" can directly assess the status of a previous brand. The evaluation made by "Vogue" is final decision.

But now, the fashion section channels of Yahoo, Msn and other websites have given more people the opportunity to speak, which has weakened a large part of the authority of top magazines such as "Vogue", and many people have no longer accepted that set up.

But no matter what, after all these years of branding, "Vogue" still has some influence, and professionals still prefer it, and it will still survive in the future, but if it does not engage in Internet media in advance, its influence will , sooner or later, it will be replaced by other media, even if Bige is still there, but it is not well received, and it will not be able to sell a few magazines at all!

   "If Rick does not buy Condé Nast, LVMH Group and other companies that want to enter the media industry will sooner or later buy Condé Nast. The right to speak is better than being controlled by others!"

Song Yang looked at Eric and said, now that Condé Nast has not declined yet, the price is a bit expensive, but if it is to be acquired, it will not exceed two billion dollars in general. After all, the market is there, and the emergence of Internet media is indeed It is making the life of the traditional media industry more and more difficult day by day, and the valuation is also constantly diving.

  Eric nodded. Anyway, if there are too many lice, it doesn't itch, and if there are too many debts, it doesn't worry. Now that RICK owes a whole lot of debt, it's not too bad.

Since the transformation of RICK, he has successively acquired Gucci, Balenciaga, Victoria's Secret, and Seagram Liquor. The more you owe, the more Eric gets... used to it.

Eric is worried that the Comerica Bank and Wall Street institutions that lent to RICK Group should really worry about whether RICK will suddenly collapse, and then the tens of billions of dollars they lent to RICK will be in vain. Already...

But in the end, RICK's current cash flow is quite good. Victoria's Secret and Seagram Liquor are making money day by day, and they can help RICK repay the due debts, and even let Eric still have the mind to do another big one. !

  (end of this chapter)

Chapter end