America's Road To Wealth Chapter 70

  Chapter 70 The Decision to Suppress Victoria's Secret

   Caroline was gone soon.

  This New York lawyer woman Satan is extremely busy, and her clients are not limited to Abel.

  After Caroline left.

  In David's office, Abel and David continued to discuss.

  Abel looked at David, "Is this the case?

  No matter what, we continue to do our own thing? "

  David Mellon nodded, "So, this is the value of our annual legal fees of tens of millions of dollars."

   "Well, it's really worth the money."

   "Trust me, man." David Mellon shrugged and said again:

   "Just because her last name is Rehnquist is worth the ten million we spend on her every year."

   "I have to say, your suggestion has benefited us a lot." Abel also smiled.

  At that time, he and the company chose Caroline as the chief legal counsel for himself and the company.

  Abel has some concerns.

  Because Caroline is too expensive.

  It is a little more expensive than many of the top ten law firms in the United States.

  It's ridiculously expensive.

   But then David told him that Caroline's last name was Rehnquist.

   also said the name of another person with the surname Rehnquist.

  Abel agreed right away.

   Through the relationship of the Mellon family, signed a long-term legal cooperation agreement with Caroline.

  The cost is high, very expensive.

   So far, it seems that it is really worth the money.

  This topic ends here.

  The two began to talk about another thing.

   "What the **** is Les Wexner thinking.

   Does he really think that his broken underwear company is worth more than 600 million US dollars? "

   Speaking of this, Abel couldn't help but speak.

  He was talking about Smith Capital, which proposed to LBrands to acquire Victoria's Secret, an underwear brand owned by LBrands.

  David Mellon picked up the coffee and took a sip.

  After swallowing the coffee down his throat, David said:

   "There is nothing wrong. The reason for the refusal is, I guess, two reasons."

"Say."

   "One is, this Les Wexner guy.

   May really value this underwear brand. "

"another reason is.

   Les Wexner was also well-informed in New York.

   He may have received that the prosecutor's office was investigating us.

   This guy may want to take advantage of the fire and want to continue to increase the offer. "

   "What? Isn't 600 million US dollars enough?" Abel said: "The value of the entire LBrands is only about one billion!"

   "There's hope for a little more. And who would say no? Greed is what makes Wexner successful. I'm greedy, too," David said with a shrug.

  Abel shook his head angrily, picked up the coffee cup and was about to take a sip.

  Over David's desk, the phone rang.

   "The phone is ringing." He reminded.

  David walked over, picked up his phone and took a look.

   "It's Wexner," David said.

   "Pick up. See what this guy has to say."

  David pressed the call button and turned on the speakerphone by the way.

  The voice is a bit low, but both of them can hear clearly.

   "Hello, David."

   "Good afternoon, Les."

   "David, I reported to the board that Smith Capital wanted to buy Victoria's Secret.

  After the board of directors' research, we unanimously decided that we are willing to sell this very valuable brand to Smith Capital at a price of 600 million US dollars. "

  Les Wexner's voice came from the microphone.

   David Mellon looked at Abel.

  Abel raised his eyebrows, what does this Wexner mean.

  I said I didn't want to sell it before, but now I want to sell it again.

  He waved his hand, signaling David to continue chatting with the other party.

  David said, "That's not what you said before, Les.

  I have already told my boss that they are not willing to sell. "

   "Sorry, that's my personal opinion.

  But after the board of directors studied it, they agreed to sell it. I can't go against the board. "

  【He's lying. 】

  David mouthed this to Abel.

  Abel nodded.

  As far as he knows, Les Wexner now holds more than 51% of the shares of L Brands.

  The board of directors of the entire L Brands clothing group is his speech.

   This is all empty talk.

   "Okay. So you mean $600 million now?"

"correct."

   "This price is a bit expensive. Rice."

   "David, what are you trying to say, what do you mean?"

   "I mean the price is too high."

  Across the microphone, Les Wexner was silent for a moment.

   After about a few seconds, his voice sounded again.

   "What do you mean, David?"

  David was about to speak, but Abel took the phone.

   "I mean, Mr. Wexner, you're thinking about **** farts in Texas.

   Just like this, Smith Capital decided not to buy Victoria's Secret. "

   "I'm Abe Smith. Goodbye, Mr. Wexner."

   After finishing speaking, Abel hung up the phone directly.

  He threw the phone back to David, who took it and said:

   "Really don't want it anymore? Judging from what this guy means, you can buy it for at most 400 million."

   "Although I don't know why he lowered the price like this.

   But didn't you always want it before? "

   Earlier when Abel put David in touch with Les Wexner.

  Abel said that Victoria's Secret is a unicorn.

  Even if you buy it at a high price of 600 million U.S. dollars, you can earn several times in a few years.

   Now you can't stop buying it because of one breath, right?

  Abel said: "Victoria's Secret really has great potential.

   But one thing I got wrong before is that it can actually be copied and plagiarized. "

   "Copy, plagiarism?" David frowned.

is it necessary?

  The current Victoria's Secret, what is there to copy and plagiarize?

  There are not ten underwear brands like this in the United States, but there are six or seven.

  He previously supported Abel's acquisition of Victoria's Secret because he believed in Abel.

  He thought that Victoria's Secret had some potential that he couldn't see, but Abel could.

  It's like in the financial market, Abel's previous operations that he couldn't understand.

"correct."

   Abel said affirmatively.

   This thought was when he was leaving the pier.

  After hearing David say Victoria's Secret, he rejected his offer.

  In the car, a plan came to his mind.

  That is.

  Take the Victoria's Secret way, let Victoria's Secret go nowhere.

  Parallel time and space,

  The reason why the Victoria's Secret brand can be successful.

   There are actually two main points.

   The first point is the most important and the most critical.

   is marketing.

  Victoria's Secret has taken a completely different marketing path from other underwear brands and even luxury brands.

  By constantly hyping Victoria's Secret models, there are also Victoria's Secret shows.

   With a style that is quite different from other underwear types, it has attracted a large number of LSPs from all over the world.

  Through these LSPs, influence those women.

  This kind of marketing has greatly improved the brand power of Victoria's Secret.

   This is an important reason for Victoria's Secret's success.

   But this key point is also the easiest to copy.

   It's nothing more than various online announcements, various buying news, and various marketing articles.

   As a reborn person, Abel is used to this kind of hype.

  Abe who is about to take control of CAA and intends to enter the media industry.

  He thinks that in this area, he has these conveniences for himself.

   In terms of marketing, we will never do much worse than the original Victoria's Secret.

  It's just marketing hype.

  As long as there is money and channels, who wouldn't?

  What's more, he doesn't need to personally come forward for this kind of thing.

  He just needs to find some reliable management talents to bring forward the key points of marketing.

   Just let these people run the business.

  Michael Levine like caa is very good.

  Parallel time and space,

  The current CAA senior broker became the CEO of CAA after 2011.

  This is enough to prove that Michael Levine has the ability in the entertainment industry.

  So when he was in the car, he planned to make Michael Levine the president of the new company.

   Seriously speaking, the model of Victoria's Secret itself is more inclined to the entertainment industry.

  It is a completely different model from traditional underwear brands and traditional model circles.

   It must be similar to let the elites in the entertainment circle run the business.

   Big deal.

   In two years, Victoria's Secret really gets up.

  Then just dig out all the management that made it up, and spend a little more money to suppress it.

  Victoria's Secret's parent company, LBrands, can never compare to Smith, who is based on Wall Street, in terms of burning money.

  (end of this chapter)

Chapter end